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All Journal Jurnal Pendidikan Ekonomi Undiksha
Widyantari, Ni Wayan Popy
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Harga Sewa dan Kualitas Pelayanan terhadap Kepuasan Pedagang di Pasar Banyuasri Widyantari, Ni Wayan Popy; Santi, Ni Wayan Ayu
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 2 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i2.101199

Abstract

The purpose of this research is to analyze the influence of rental price and service quality on traders’ satisfaction at Banyuasri Market. This research employs a quantitative approach with a stratified random sampling technique involving 88 active traders at Banyuasri Market. Data analysis was conducted using multiple linear regression analysis. The results of the study indicate that rental price has a positiveand significant effect on traders’ satisfaction, with a significant value of 0,000 < 0,05. Service quality also has a positive and significant effect on traders’ satisfaction, with a significance value of 0,000 < 0,05. Simultaneous analysis of the rental price and service quality variables shows a significant effect on traders’ satisfaction, as evidenced by an F-value of 115.373 > F-table of 3.10 at a significance level of 0,000 < 0,05. These results demonstrate that the independent variables have a significant effect, both partially and simultaneously, on the dependent variable, namely traders’ satisfaction at Banyuasri Market.
Co-Authors Ni Wayan Ayu Santi .