<![CDATA[The purpose of this research is to analyze the influence of rental price and service quality on traders’ satisfaction at Banyuasri Market. This research employs a quantitative approach with a stratified random sampling technique involving 88 active traders at Banyuasri Market. Data analysis was conducted using multiple linear regression analysis. The results of the study indicate that rental price has a positiveand significant effect on traders’ satisfaction, with a significant value of 0,000 < 0,05. Service quality also has a positive and significant effect on traders’ satisfaction, with a significance value of 0,000 < 0,05. Simultaneous analysis of the rental price and service quality variables shows a significant effect on traders’ satisfaction, as evidenced by an F-value of 115.373 > F-table of 3.10 at a significance level of 0,000 < 0,05. These results demonstrate that the independent variables have a significant effect, both partially and simultaneously, on the dependent variable, namely traders’ satisfaction at Banyuasri Market.]]>
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