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All Journal Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi
Rahardjo, Cahaya Jasmine
Unknown Affiliation
Economics, Econometrics & Finance

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Electronic Money, Materialism, And Social Media: The Triple Threat Reshaping Student Spending Habits Rahardjo, Cahaya Jasmine; Yanto, Yanto; Supriaman, Supriaman
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 2 (2025): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i2.2025.pp295-316

Abstract

This study addresses the changing consumption patterns of university students driven by electronic money usage, materialistic values, and social media exposure, with the objective of examining how these factors influence student consumption behavior among students of the Faculty of Economics and Business at Tanjungpura University. Using a descriptive causal quantitative approach, data were collected through an online survey of 100 respondents and analyzed using Structural Equation Modeling (SEM) by AMOS. The research findings reveal that electronic money usage has no significant effect on consumption behavior. In contrast, materialism, social media intensity, and attitudes toward social media content had a significant beneficial effect on student consumption behavior. These results emphasize the importance of money management skill and financial inclusion strategies in shaping healthy consumption patterns and supporting sustainable development.
Co-Authors Supriaman, Supriaman YANTO YANTO