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All Journal DFAME Digital Financial Accounting Management Economics Journal
Asrillia, Auriel Yeristha
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO CERME PURBALINGGA Asrillia, Auriel Yeristha; Amalia, Shella Rizqi; Masrokhah, Siti
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.6

Abstract

Analysis of the influence of service quality on purchasing decisions at the Cerme Purbalingga Store. This study aims to determine the effect of tangible, responsiveness, reliability, assurance, empathy on consumer purchasing decisions at Toko Cerme Purbalingga. Determination of the sample used in this study 100 respondents with purposive sampling technique. The data obtained were processed using SPSS 25. The analytical method used in this study was multiple linear regression. The results of the study show that service quality simultaneously has a significant effect on purchasing decisions. Partially, reliability, responsiveness, and assurance have no significant effect on purchasing decisions. Tangible and empathy variables are variables that have a significant influence on purchasing decisions.
Co-Authors Amalia, Shella Rizqi Masrokhah, Siti