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All Journal Ultima Management : Jurnal Ilmu Manajemen EconBank : Journal Economics and Banking Jurnal GeoEkonomi BENING DFAME Digital Financial Accounting Management Economics Journal Jurnal Bisnis dan Kewirausahaan
Masrokhah, Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Person Job Fit, Job Embeddedness dan Self Efficacy Terhadap Organizational Citizenship Behavior dengan mediasi Organizational Commitment Zahra, Laela May Az; Suciningtyas, Santi; Masrokhah, Siti; Ningsih, Diah Wuriah
EconBank: Journal of Economics and Banking Vol 6 No 2 (2024): Econbank
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v6i2.418

Abstract

This study aims to analyze the influence of Person Job Fit, Job Embeddedness, and Self Efficacy on Organizational Citizenship Behavior with Organizational Commitment as a mediating variable among employees of the Social Affairs Office of Population Control, Family Planning, Women, and Children of Pemalang Regency. The sample collection used a census method with 66 respondents. The results of the multiple linear regression analysis showed a positive effect of Person Job Fit on Organizational Citizenship Behavior, a positive effect of Job Embeddedness on Organizational Citizenship Behavior, a positive effect of Self Efficacy on Organizational Citizenship Behavior, and a positive effect of Organizational Commitment on Organizational Citizenship Behavior. The t-test results indicated that Person Job Fit, Job Embeddedness, and Self-Efficacy have a significant influence on Organizational Citizenship Behavior. Additionally, the Sobel test results showed that Person Job Fit, Job Embeddedness, and Self Efficacy significantly influence Organizational Citizenship Behavior through Organizational Commitment.
DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
Ultima Management : Jurnal Ilmu Manajemen Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance
ANALISIS PENGARUH SERVICESCAPE, EXPERIENTIAL MARKETING DAN PERCEIVED VALUE TERHADAP REVISIT INTENTION MELALUI SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi Kasus di Obyek Wisata Golaga Purbalingga) Masrokhah, Siti; Suciningtyas, Santi; Prasetyo, Arif Hadi
Jurnal GeoEkonomi Vol. 16 No. 1 (2025)
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v16i1.539

Abstract

This research entitle of “Analysis of the influence of Servicescape, Experiential Marketing, and Perceived Value to Revisit Intention with Satisfaction as an Intervening Variable” (Case Study at The Golaga Purbalingga Tourism Object). This research target is : To gain an understanding of the influence of the Servicescape, Experiential Marketing, and Perceived to Revisit Intention with Satisfaction as an Intervening Variable. To research it uses accidental sampling and purposive sampling as much 100 respondents. The analysis tool in this stuy uses the SPSS version 26.0 program. As for examination of at this research done with validity test, reliability test, classical assumptions test, multiple linear regression analysis, hypothesis test, and sobel test. The validity of each variable question item is valid and reliability results of each variabel question item is reliable. The classical assumption test declared to meet classical assumption. The multiple linear regression analysis at this research obtained by result b1 = 0,187 showing influence which are positive of Servicescape variable (X₁) to Revisit Intention variable (Y), b2 = 0,117 showing influence which are positive of Experiential Marketing variable (X₂) to Revisit Intention variable (Y), b3 = 0,055 showing influence which are positive of Perceived Value variable (X₃) to Revisit Intention variable (Y), b4 = 0,215 showing influence which are positive of Satisfaction variable (Z) to Revisit Intention variable (Y). The results of the research partially showed that the Servicescape variable (X₁) has a significant influence on the Revisit Intention variable (Y) with a value of (tcount 2,119 > ttable 1,984), the Experiential Marketing variable (X₂) has not a significant influence on the Revisit Intention variable (Y) with a value of (tcount 1,612 < ttable 1,984), the Perceived Value variable (X₃) has not a significant influence on the Revisit Intention (Y) variable with a value of (tcount 0,886 < ttable 1,984), and the Satisfaction variable (Z) has a significant influence on the Revisit Intention variable (Y) with a value of (tcount 3,986 > ttable 1,984). The results of the research sobel test Satisfaction variable (Z) mediate the relationship between Servicescape variable (X₁) to Revisit Intention variable (Y) with value (tcount 2,139 > ttable 1,984), Satisfaction variable (Z) mediate the relationship between Experiential Marketing variable (X₂) to Revisit Intention variable (Y) with value (tcount 2,208 > ttable 1,984), Satisfaction variable (Z) mediate the relationship between Perceived Value variable (X₃) to Revisit Intention variable (Y) with value (tcount 3,083 > ttable 1,984).
PENGARUH KECERDASAN EMOSIONAL, PERSEPSI DUKUNGAN ORGANISASI DAN SERVANT LEADERSHIP TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KOMITMEN ORGANISASI SEBAGAI VARIABEL MEDIASI Ardiansyah, Muhammad Firman; Prasetya, Victor; Masrokhah, Siti
BENING Vol 12, No 1 (2025): MEI 2025
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v3i1.7513

Abstract

Penelitian ini dilakukan untuk mengkaji dan menganalisis bagaimana kecerdasan emosional, persepsi dukungan organisasi, dan kepemimpinan yang melayani mempengaruhi perilaku kewargaan organisasi yang dimediasi variabel komitmen organisasi pada pegawai medis Rumah Sakit Harapan Sehat Pemalang. Dari total populasi 116 orang yang termasuk dalam penelitian ini, 70 responden dipilih dengan menggunakan teknik purposive sampling. Uji Sobel, uji-t, analisis jalur, validitas, reliabilitas, dan asumsi klasik merupakan bagian dari analisis data yang dilakukan dengan menggunakan SPSS 25. Terdapat hubungan yang positif dan signifikan secara statistik antara organizational citizenship behavior dan semua variabel independen, termasuk kecerdasan emosional, persepsi dukungan organisasi dan servant leadership. Meskipun variabel komitmen organisasi tidak dapat dimediasi kecerdasan emosional dan persepsi dukungan organisasi terhadap organizational citizenship behavior, tetapi dapat memediasi variabel servant leadership terhadap organizational citizenship behavior. Komitmen organisasi mempengaruhi organizational citizenship behavior secara positif dan signifikan.
ANALISIS PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN DI TOKO CERME PURBALINGGA Asrillia, Auriel Yeristha; Amalia, Shella Rizqi; Masrokhah, Siti
DFAME Digital Financial Accounting Management Economics Journal Vol 1 No 1 (2023): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v1i1.6

Abstract

Analysis of the influence of service quality on purchasing decisions at the Cerme Purbalingga Store. This study aims to determine the effect of tangible, responsiveness, reliability, assurance, empathy on consumer purchasing decisions at Toko Cerme Purbalingga. Determination of the sample used in this study 100 respondents with purposive sampling technique. The data obtained were processed using SPSS 25. The analytical method used in this study was multiple linear regression. The results of the study show that service quality simultaneously has a significant effect on purchasing decisions. Partially, reliability, responsiveness, and assurance have no significant effect on purchasing decisions. Tangible and empathy variables are variables that have a significant influence on purchasing decisions.
Knowledge Sharing Terhadap Kinerja Bisnis Pada Perusahaan BUMN Masrokhah, Siti; Afif Hendri Putranto
DFAME Digital Financial Accounting Management Economics Journal Vol 2 No 3 (2024): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v2i3.210

Abstract

In the current era of disruption, organizations are dynamic entities in an ever-changing world that strive to fulfill their missions through short-medium and long-term programs and goals. In the midst of the Covid-19 Pandemic PT. Angkasa Pura II Kualanamu International Airport is facing various situations that have an impact on company operations. In dealing with the Covid-19 situation, various work adaptations are needed to be able to keep the company running. Knowledge management is needed in this condition to support business performance, where the important point in knowledge management is knowledge sharing. This research aims to analyze how knowledge sharing influences business performance at PT. Angkasa Pura II Kualanamu International Airport. As well as describing how knowledge sharing and business performance at PT. Angaksa Pura II Kualanamu International Airport. This research uses quantitative research with an associative approach. Sampling used 84 respondents as research samples. Primary data in this research was obtained from distributing questionnaires via Google Form and secondary data was obtained through literature study. The analytical methods used are validity testing, classical assumption testing, reliability testing, simple linear regression analysis and hypothesis testing. The results of the research conducted show that the knowledge sharing variable (X) has a positive and significant effect on Business Performance. Based on the coefficient of determination test, there is a fairly close relationship between knowledge sharing and Business Performance with an R value of 0.332. Through the adjusted R square value, there is a contribution of knowledge sharing of 32.4% to Business Performance. Meanwhile, the remaining 67.6% was influenced by other variables not explained in this study.
DIGITAL TRANSFORMATION, SUSTAINABILITY, AND MSME PERFORMANCE: THE ROLE OF ORGANIZATIONAL AGILITY Handayani, Juli; Masrokhah, Siti
ULTIMA Management Vol 16 No 2 (2024): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v16i2.3911

Abstract

Abstract- Micro, small, and medium-sized businesses (MSMBs) in the modern digital age are under increasing pressure to innovate and adapt to the ever-shifting demands of consumers. Keeping up with the competition and remaining relevant in the market now requires digital transformation for MSMEs. This study's overarching goal is to learn how digital transformation has affected the efficiency and productivity of micro, small, and medium-sized enterprises (MSMEs) in Central Java, and how sustainability practices have played a key role in their meteoric rise to the top. Sales growth, market reach, and customer happiness are some of the main performance factors that this study aims to understand through the application of digital tools and sustainable practices. In this study, quantitative research methods were employed. The total sample is 221 respondents. Purposive random sampling is the method used for sampling. Analysis of variance in this research makes use of SEM-PLS, or Structural Equation Modeling with Partial Least Squares. According to the findings, digital transformation has a beneficial impact on the performance and agility of micro, small, and medium-sized enterprises (MSME), and business sustainability also directly affects these metrics. Mediating the relationship between corporate sustainability and MSME performance, organizational agility was determined to be an important factor in increasing the efficacy of sustainable strategies. It appears that digital transformation may have an immediate effect on MSME performance independent of organizational agility, as the null hypothesis stating that agility mediates the connection between the two was not borne out. Keywords: Digital Transformation; Business Sustainability; Organizational Agility; MSME performance
Pengaruh Branding, Packaging, Nilai Tambah Produk Hijau terhadap minat beli Produk Sepatu Aerostreet Kolaborasi dengan Le Minerale Masrokhah, Siti
Jurnal Bisnis dan Kewirausahaan Vol 1 No 1 (2024): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the impact of branding, packaging, and green product value addition on the purchase intention of Aerostreet shoes in collaboration with Le Minerale. With an increasing consumer awareness of environmental sustainability, it is essential to understand how these factors influence purchasing decisions. The objectives of this research are to determine the dominant variable affecting consumer purchase intention and to provide strategic insights for companies. A quantitative approach was employed, collecting data through an online survey of 100 respondents across Indonesia. The data were analyzed using multiple regression analysis with SPSS. The results indicate that branding, packaging, and green product value addition significantly affect consumer purchase intention, with branding emerging as the most influential factor. The study concludes that companies should focus on robust branding strategies, innovative packaging designs, and enhancing green product values to attract environmentally conscious consumers. However, the research is limited by its sample size and geographical scope. Future research should expand the sample size and explore additional variables to provide a more comprehensive understanding of consumer behavior in green marketing.
Co-Authors Afif Hendri Putranto Amalia, Shella Rizqi Ardiansyah, Muhammad Firman Asrillia, Auriel Yeristha Juli Handayani Ningsih, Diah Wuriah Prasetya, Victor Prasetyo, Arif Hadi Suciningtyas, Santi Zahra, Laela May Az