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All Journal Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Nur Sahid Gatot nugroho
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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Analisis Strategi Komunikasi Pemasaran dalam Meningkatkan Loyalitas Pelanggan di BPR Kusuma Sumbing Delanggu Nur Sahid Gatot nugroho; R.Taufiq Nur Multiyanto; Indra Hastuti
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 5 (2025): Oktober : Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i3.1191

Abstract

BPR in Indonesia. This study uses qualitative research methodology.  The methodology employed is a case study.  The findings of this investigation include (1) Marketing communication strategies in increasing customer loyalty at BPR Kusuma Sumbing Delanggu are by using 1) advertising, BPR Kusuma Sumbing Delanggu utilizes digital media, only using Facebook, Instagram and the BPR Kusuma Sumbing Delanggu website. 2) sales promotion, promotions using distributing brochures, installing banners, personal and non-personal sales by visiting customers directly. 3) Public relations, BPR Kusuma Sumbing Delanggu is building a positive image of the company through events, sponsorships, or CSR. 4) digital media promotion, digital media used in marketing BPR Kusuma Sumbing Delanggu uses social media such as Instagram and Facebook, and we also have a special website for BPR Kusuma Sumbing Delanggu with the website address. (2) BPR Kusuma Sumbing's challenge is that educational communication regarding BPR Kusuma Sumbing Delanggu products to customers is sometimes hampered by a lack of understanding of financial literacy. Therefore, I have to explain in detail and coherently, which takes quite a long time. (3) The solution to addressing the challenges in marketing communication strategies to increase customer loyalty at BPR Kusuma Sumbing Delanggu is to continuously improve customer relationships and expand our reach. By strengthening communication and providing better education, we believe we can increase customer loyalty and the BPR's future growth.
Peranan Etika Bisnis Dalam Tantangan Strategi Bisnis Di CV. Inti Motor Ibnu Khoirudin; Fathan Ahlul Haq; Ananda Nur Wahit; Elsa Nur Safitri; Nur Sahid Gatot Nugroho; Aris Prio Agus Santoso
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 3 No. 1 (2024): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v3i1.2364

Abstract

Business ethics play an important role in creating and maintaining a healthy work culture in a company. CV. Inti Motor is a company that operates to challenge business strategies based on the principles of business ethics. This research discusses how the application of business ethics principles can influence a company's internal dynamics. Research was conducted through literature analysis and direct observation. Research shows that business ethics have become the basis for internal policies, decision making, and management-employee relations. The researcher took the first important point, namely justice, ethics and good business strategies in maintaining the work environment. Considering that the marketing division has tighter competition between sales, so that some business ethics are not paid attention to, which causes frequent conflicts in the work environment. The results of this research show that ethical business practices are very important to maintain a fair, inclusive and productive work environment, before embarking on business strategy challenges that will ultimately support the company's long-term success.
Co-Authors Ananda Nur Wahit Aris Prio Agus Santoso Elsa Nur Safitri Fathan Ahlul Haq Ibnu Khoirudin Indra Hastuti R.Taufiq Nur Multiyanto