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All Journal Gema Kampus IISIP YAPIS Biak Jurnal Administrasi Bisnis Jurnal Ilmiah Pengabdian dan Inovasi Business Research and Administration Innovation (BRAIN)
Alifia Ainun Rizky
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Sosialisasi Layanan Psikologi dan Pentingnya Kesehatan Mental bagi Anggota Komunitas Jalan Bareng Makassar Alifia Ainun Rizky; Arsianita Nur Fattah; Fitriana; Zulfikar
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 1 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i1.671

Abstract

This study discusses the importance of mental health with a focus on providing education related to access to psychological services for members of the Jalan Bareng Makassar community. Mental health is an important aspect in realizing comprehensive health. However, in most developing countries, mental health issues have not been prioritized. This has the potential to have a long-term impact and disrupt individual work activities if they do not immediately receive psychological services. This service aims to educate members of the Jalan Bareng Makassar community about the importance of access to psychological services and the impact of an unhealthy mentality in their activities. This activity involved approximately 25 members of the Jalan Bareng Makassar community as participants and one of the Psychologists from the Humind Wellbeing Center as a facilitator, using an interactive discussion method. The results of this activity indicate that a structured and collaborative approach is effective in increasing understanding of the importance of psychological services in maintaining individual mental health and increasing awareness, as well as participant knowledge regarding the importance of early detection and mental health.
The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening's Purchase Decision on Tiktok Users in Makassar City Mega Yuliarsih, Mega Yuliarsih; Haedar Akib; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Alifia Ainun Rizky
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.42

Abstract

The Influence of Online Customer Reviews and Content Marketing on  Scarlett Whitening's Purchase Decisions on Tiktok Users in Makassar City. This study aims to find out how the Influence of Online Customer Reviews  and Content Marketing on Purchase Decisions both Simultaneously and Partially where Scarlett Users and Tiktok Marketplace are the object of research. This research uses Quantitative research type. The data collection technique used is through primary data (questionnaires and observations). The sampling technique uses Purposive Sampling technique with data collection using questionnaires. The data obtained were processed using SPSS 22 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the Online Customer Review variable had a significant effect on purchasing decisions with a T count of 6,658 > T   table  1.984 with a significance value of 0.000 < 0.05, Content Marketing had a significant effect on purchasing decisions with a calculated T value of 8,252 > T table  1.984 with a significance value of 0.000 < 0.05 and there is a simultaneous influence of online customer review and content marketing on the  purchase decision of Scarlett Whitening on TikTok users in Makassar City with acalculated F value of  42,573 > 3.09 Ftable. The value of the Coefficient of Determination (Adjusted R2) obtained is 0.570, this means that purchasing decisions are  influenced by online customer reviews and content marketing as  much as 57%, while the rest is influenced by other factors.
Penguatan Kompetensi Mahasiswa Melalui Program Kunjangan Industri di PT. Victoria Care Indonesia Tbk Nur Fattah, Arsianita; Alifia Ainun Rizky; Zulfikar; Fitriana
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 3 (2026): Jurnal Ilmiah Pengabdian dan Inovasi
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i3.773

Abstract

The industry visit based on a mini research project has become an important component in the learning process of Business Administration students at Universitas Negeri Makassar. This program involved 126 students who visited PT Victoria Care Indonesia Tbk in Bali, a company in the cosmetics industry. The activity consisted of three main stages: preparation, implementation, and evaluation, including technical briefings, observation of the production process, presentations by industry practitioners, and discussions. Data was collected through observations, research reports, and post-activity evaluations. The findings show that this program provides contextual learning experiences, enhancing students' understanding of production systems, operational management, quality control standards, and professional work culture. Additionally, the program improved students' critical reflection skills, allowing them to link theoretical concepts with practical applications. This industry visit has proven to be an effective community engagement model, supporting the integration of theory and practice in Business Administration education.
UTILIZATION OF ARTIFICIAL INTELLIGENCE IN PUBLIC SERVICES THROUGH THE CHATBOT “JESSICA” ON THE JOGJA SMART SERVICE APPLICATION IN YOGYAKARTA CITY Fattah, Arsianita Nur; Alifia Ainun Rizky; Eureka Try Zarazwanty R. Laega
Gema Kampus IISIP YAPIS Biak Vol 21 No 1 (2026): "Gema Kampus" IISIP YAPIS Biak
Publisher : IISIP YAPIS BIak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52049/gemakampus.v21i1.566

Abstract

The use of artificial intelligence (AI) in public services has become a strategic innovation in advancing an efficient and responsive digital government. One increasingly prevalent AI implementation is the use of chatbots as virtual assistants to provide public information services. This study aims to analyze the use of the “JESSICA” chatbot in the Jogja Smart Service (JSS) application in Yogyakarta City to improve the efficiency and responsiveness of public services, and to identify challenges and potential developments. The Research method is a literature review that examines scientific articles, previous Research results, and documentation related to chatbot implementation in the public sector. The results show that chatbots play an important role in improving service efficiency by automating information delivery, reducing officials’ workload, and optimizing organizational resources. In terms of responsiveness, chatbots can provide services quickly, consistently, and in real time, thereby improving the quality of interactions between the government and the public. However, the JESSICA chatbot still faces several limitations, including limited coverage across the JSS application and website, reliance on database quality, and the need for continuous content and system updates. Furthermore, institutional readiness and human resource capacity are also crucial factors in determining the success of chatbot implementation. Therefore, future development of the JESSICA chatbot should focus on strengthening technical aspects, expanding service channels, and improving internal governance and policies. This Research is expected to provide conceptual and practical contributions to the development of a more efficient, responsive, inclusive, and sustainable digital public service model at the regional level.
Business Adaptation Strategies to External Environmental Changes in Indonesia: A Systematic Literature Review Muh. Rizal Suyuti; Syarifuddin Syarifuddin; Alifia Ainun Rizky
Jurnal Administrasi Bisnis VOL 5, NO 2 (2026) May
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jab.v5i2.84182

Abstract

Changes in the external environment marked by globalization, digitalization, and technological disruption have increased complexity and uncertainty in the business world, necessitating organizations to develop effective and sustainable adaptation strategies. This research aims to identify, analyze, and synthesize business adaptation strategies to external environmental changes in Indonesia using the Systematic Literature Review (SLR) approach. The research method refers to the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines to ensure transparency and systematicity in the literature selection process. Data were obtained from the Scopus, ScienceDirect, Google Scholar, and Garuda databases with a publication range from 2020 to 2025.Research results show that business adaptation strategies in Indonesia predominantly encompass four main dimensions, namely digital transformation, business model innovation, strengthening organizational capabilities based on dynamic capabilities, and collaboration within the business ecosystem. Digital transformation has proven to enhance operational efficiency and market access, while business model innovation enables companies to create more adaptive added value. Organizational capabilities play a role in enhancing responsiveness to change, while ecosystem collaboration expands access to resources and business opportunities. However, the implementation of these strategies still faces various obstacles, such as the digital divide, limited human resources, and suboptimal regulatory support. This research produces a conceptual model of business adaptation that integrates external environmental factors, adaptation processes, and outputs in the form of increased competitiveness and business sustainability. Theoretically, this research enriches the literature on business adaptation strategies in the context of developing countries, while practically providing implications for the formulation of more adaptive policies and business strategies in Indonesia.
Co-Authors Arsianita Nur Fattah Eureka Try Zarazwanty R. Laega Fattah, Arsianita Nur Fitriana Haedar Akib Mega Yuliarsih, Mega Yuliarsih Nur Fattah, Arsianita S, Muh. Rizal Siti Syarifah Wafiqah Wardah Syarifuddin Syarifuddin Yusi Irensi Seppa Zulfikar