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All Journal Jurnal Ilmiah Pengabdian dan Inovasi Business Research and Administration Innovation (BRAIN)
Alifia Ainun Rizky
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Sosialisasi Layanan Psikologi dan Pentingnya Kesehatan Mental bagi Anggota Komunitas Jalan Bareng Makassar Alifia Ainun Rizky; Arsianita Nur Fattah; Fitriana; Zulfikar
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 4 No. 1 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (September)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v4i1.671

Abstract

This study discusses the importance of mental health with a focus on providing education related to access to psychological services for members of the Jalan Bareng Makassar community. Mental health is an important aspect in realizing comprehensive health. However, in most developing countries, mental health issues have not been prioritized. This has the potential to have a long-term impact and disrupt individual work activities if they do not immediately receive psychological services. This service aims to educate members of the Jalan Bareng Makassar community about the importance of access to psychological services and the impact of an unhealthy mentality in their activities. This activity involved approximately 25 members of the Jalan Bareng Makassar community as participants and one of the Psychologists from the Humind Wellbeing Center as a facilitator, using an interactive discussion method. The results of this activity indicate that a structured and collaborative approach is effective in increasing understanding of the importance of psychological services in maintaining individual mental health and increasing awareness, as well as participant knowledge regarding the importance of early detection and mental health.
The Influence of Online Customer Reviews and Content Marketing on Scarlett Whitening's Purchase Decision on Tiktok Users in Makassar City Mega Yuliarsih, Mega Yuliarsih; Haedar Akib; Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Alifia Ainun Rizky
Business Research and Administration Innovation Vol. 2 No. 3 (2025): BRAIN - DECEMBER
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i3.42

Abstract

The Influence of Online Customer Reviews and Content Marketing on  Scarlett Whitening's Purchase Decisions on Tiktok Users in Makassar City. This study aims to find out how the Influence of Online Customer Reviews  and Content Marketing on Purchase Decisions both Simultaneously and Partially where Scarlett Users and Tiktok Marketplace are the object of research. This research uses Quantitative research type. The data collection technique used is through primary data (questionnaires and observations). The sampling technique uses Purposive Sampling technique with data collection using questionnaires. The data obtained were processed using SPSS 22 which consisted of multiple regression analysis which was first tested using validity tests, reliability tests, and normality tests. The results showed that the Online Customer Review variable had a significant effect on purchasing decisions with a T count of 6,658 > T   table  1.984 with a significance value of 0.000 < 0.05, Content Marketing had a significant effect on purchasing decisions with a calculated T value of 8,252 > T table  1.984 with a significance value of 0.000 < 0.05 and there is a simultaneous influence of online customer review and content marketing on the  purchase decision of Scarlett Whitening on TikTok users in Makassar City with acalculated F value of  42,573 > 3.09 Ftable. The value of the Coefficient of Determination (Adjusted R2) obtained is 0.570, this means that purchasing decisions are  influenced by online customer reviews and content marketing as  much as 57%, while the rest is influenced by other factors.
Co-Authors Arsianita Nur Fattah Fitriana Haedar Akib Mega Yuliarsih, Mega Yuliarsih Siti Syarifah Wafiqah Wardah Yusi Irensi Seppa Zulfikar