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All Journal Teknovokasi : Jurnal Pengabdian Masyarakat Journal of Embedded Systems, Security and Intelligent Systems Ininnawa: Jurnal Pengabdian Masyarakat Indonesian Journal of Taxation and Accounting Jurnal Sipakatau International Journal of Education, Vocational and Social Science EDUSOS: Jurnal Edukasi dan Ilmu Sosial Business Research and Administration Innovation (BRAIN)
Yusi Irensi Seppa
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Implementasi Prinsip Akuntabilitas Pada Good Corporate Governance Dalam Meningkatkan Kinerja Karyawan Yusi Irensi Seppa; Andi Sadriani
Indonesian Journal of Taxation and Accounting Vol 2, No 2 (2024): Desember 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijota.v2i2.31

Abstract

The principle of accountability is used to define the mission, implementation, and responsibilities of a business organization so that business management can run well. Responsibility includes stating or fulfilling the duties and authorities of a person or organization to fulfill the obligations set by the company. The implementation of Good Corporate Governance (GCG) properly can make it easy for a company to achieve its goals and can provide benefits and welfare to all parties in the company. This study aims to find out more about the implementation of the principle of accountability in Good Corporate Governance in improving employee performance, especially at PT. Megahputra Sejahtera. This study uses a descriptive qualitative method with a literature study approach and describes the phenomena and facts that exist or occur in the research object. Data were obtained from the results of observations and interviews of industrial visits. The study was conducted at PT. Megahputra Sejahtera. The data sources used are primary data sources obtained from interviews and secondary data sources obtained indirectly through intermediary media/library sources that can be utilized in research. The data collection technique used is observation by conducting comprehensive observations and informal conversational interviews, which are interview techniques that take place spontaneously and freely. Based on the results of the study, it can be concluded that the implementation of the principle of accountability in Good Corporate Governance (GCG) in improving employee performance, especially at PT. Megahputra Sejahtera has been carried out well from all supporting aspects. PT. Megahputra Sejahtera has compiled an organizational structure with the aim of clarifying the duties and responsibilities of its employees. With the existence of an organizational structure, it can support the achievement of targets that have been set effectively and efficiently. Employee performance at PT. Megahputra Sejahtera is reflected in job satisfaction and work discipline so that the results are positive. The higher the satisfaction and discipline, the better the performance produced.
Sosialisasi Penggunaan Sistem Pendukung Manajemen Kepada Mahasiswa Administrasi Bisnis UNM Di PT.Mirota KSM Yogyakarta Siti Syarifah Wafiqah Wardah; Maya Kasmita; Yusi Irensi Seppa; Aris Baharuddin; Andi Muhammad Rivai
Ininnawa : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2024): Volume 02 Nomor 02 (Oktober 2024)
Publisher : Program Studi Manajemen FEB UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ininnawa.v2i2.2084

Abstract

Pengabdian pada masyarakat ini bertujuan untuk memberikan pengetahuan dan pemahaman mengnai penggunaan sistem pendukung manajemen kepada mahasiswa Administrasi Bisnis UNM di perusahaan PT. Mirota KSM. Keterampilan yang diperlukan untuk memasuki dunia kerja dapat ditingkatkan dengan memahami dan menguasai Sistem Pendukung Manajemen. Banyak perusahaan membutuhkan karyawan yang terampil dalam menggunakan Sistem Pendukung Manajemen untuk mengelola data, menganalisis data, dan membuat keputusan yang cerdas. Metode penyampaian informasi seperti sosialisasi atau penyuluhan berbasis edukasi digunakan. Kegiatan sosialisasi tidak hanya memberikan penjelasan, tetapi juga memberikan penjelasan tentang semua informasi yang ingin disampaikan kepada kelompok atau sasaran yang dimaksud untuk memahami informasi. Hasil dari kegiatan pengabdian ini yaitu meningkatkan meningkatkan pemahaman mahasiswa mengenai pentingnya penggunaan dan pengaplikasian Sistem Pendukung Manajemen dalam sebuah perusahaan, meningkatkan keterampilan yang diperlukan untuk memasuki dunia kerja, memahami cara menggunakan Sistem Pendukung Manajemen, serta dapat mengembangkan ide-ide baru dan inovasi serta Mereka akan memiliki keunggulan bersaing dibandingkan dengan pesaing mereka dalam dunia kerja. Kata Kunci: Sistem Informasi, Pendukung Manajemen
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 1 Issue 3 April 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

Kesuksesan sebuah bisnis sangat bergantung dari bagaimana cara mengelolanya, inovasi serta modifikasi yang dilakukan agar produk atau jasa yang ditawarkan dapat terus bersaing dan menjadi pilihan para pelanggan dan salah satunya dapat diwujudkan dengan adanya pemanfaatan Content Marketing. Pengabdian kepada Masyarakat ini bertujuan untuk dapat memberikan pengetahuan dan pemahaman kepada mahasiswa Prodi Administrasi Bisnis terkait Content Marketing Untuk Pemula dalam mengembangkan usaha.  Kegiatan pengabdian ini berfokus pada materi Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis, khususnya mahasiswa Angkatan 2023 fakultas Ilmu Sosial dan Hukum Universitas Negeri Makassar. Dari hasil evaluasi ini terlihat bahwa sebagian besar peserta sosialisasi sangat setuju dengan hasil evaluasi kegiatan sosialisasi dan bisa merasakan manfaatnya dengan sangat baik. Pemahaman akan pemanfaatan Content Marketing Untuk Pemula Dalam Mengembangkan Usaha secara optimal akan memberikan manfaat bagi mahasiswa.
Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses: Penguatan Pemahaman Mahasiswa Administrasi Bisnis Mengenai Proses Manajemen Pemasaran pada Usaha Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 1 December 2024: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM. Abstrak Dalam merencanakan dan melaksanakan manajemen pemasaran, lingkungan pemasaran dan proses manajemen pemasaran perlu untuk diperhatikan. Pengabdian kepada Masyarakat ini bertujuan untuk dapat memberikan penguatan pemahaman mahasiswa Administrasi Bisnis UNM mengenai proses manajemen pemasaran di PT. Victoria Care Indonesia Tbk. Kegiatan pengabdian ini berfokus pada materi proses manajemen pemasaran. Metode penyampaian informasi yang digunakan adalah dengan pemberian penguatan pemahaman mahasiswa melalui teori dan praktik/kunjungan langsung di perusahaan. Dari hasil observasi yang dilakukan diperoleh hasil proses manajemen pemasaran yang paling optimal di PT. Victoria Care Indonesia Tbk di Bali adalah merancang strategi pemasaran. Hasil dari kegiatan pengabdian ini yaitu dapat meningkatkan keterampilan yang akan diperlukan ketika memasuki dunia kerja, dapat memahami proses manajemen pemasaran di suatu perusahaan untuk dapat meningkatkan penjualan produknya. dapat mengembangkan ide-ide baru dan inovasi serta dapat memiliki keunggulan bersaing untuk mewujudkan karakter mahasiswa yang berjiwa kewirausahaan untuk kepentingan dan tujuan dari program studi Administrasi Bisnis Fakultas Ilmu Sosial UNM.
SOSIALISASI MENINGKATKAN PERAN PENASIHAT AKADEMIK KEPADA MAHASISWA ADMINISTRASI BISNIS UNIVRESITAS NEGERI MAKASSAR Siti Syarifah Wafiqah Wardah; Muh. Rizal Suyuti; Yusi Irensi Seppa; Maya Kasmita; Fitriani Dzulfadhilah
TEKNOVOKASI : Jurnal Pengabdian Masyarakat Volume 1: Issue 2 (May 2023)
Publisher : Jurusan Teknik Informatika dan Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/teknovokasi.v1i2.188

Abstract

This community service activity is in the form of a socialization targeting Business Administration students at the Faculty of Social Sciences and Law, Makassar State University. The purpose of this service is to increase students' knowledge about the role of academic advisors and students' interest in conducting mentoring with their respective academic advisors. In addition, to provide understanding to students that mentoring activities with academic advisors are important activities within the university. The location of this service is carried out in one of the Business Administration Study Program classrooms and is also carried out online through the zoom application. The method used is by giving a lecture in the first session, then the second session of discussion with questions and answers, then the last session of evaluation. The results of this socialization activity increase the understanding of Business Administration students at Makassar State University regarding the role of academic advisors so that students will be active in meeting and communicating in terms of academic guidance or consultation.
KONSEP PERUSAHAAN DALAM MELAKUKAN PEMASARAN Yusi Irensi Seppa
EDUSOS: Jurnal Edukasi dan Ilmu Sosial Vol. 2 No. 01 (2025): Vol.2 No.1 (2025): Volume 02 Nomor 01 (Juni 2025)
Publisher : PT Ininnawa Paramacitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/edusos.v2i01.309

Abstract

Perusahaan memiliki departemen pemasaran yang mengatur aktivitas pemasaran untuk menciptakan dan menyalurkan manfaat bagi pelanggan. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana Konsep Perusahaan Dalam Melakukan Aktivitas Pemasaran. Metode penelitian yang digunakan untuk penelitian ini adalah studi literatur atau studi kepustakaan. Hasil penelitian menunjukkan bahwa terdapat enam konsep yang melandasi cara organisasi melakukan aktivitas pemasaran yaitu: konsep produksi, produk, penjualan, pemasaran, pelanggan, dan pemasaran berwawasan sosial. Konsep berwawasan produksi, menyatakan bahwa pelanggan akan memilih barang atau produk yang mudah diakses dan murah. Konsep berwawasan produk yaitu konsumen akan memilih produk-produk yang menawarkan kualitas, kinerja atau ciri-ciri inovatif terbaik. Konsep berwawasan penjualan berpendapat bahwa jika konsumen dibiarkan begitu saja mereka tidak akan membeli produk organisasi dalam jumlah memadai sehingga organisasi harus melakukan usaha penjualan dan promosi yang agresif. Konsep berwawasan pemasaran yaitu mencapai tujuan organisasi terdiri dari penentuan kebutuhan dan keinginan pasar sasaran dan pemenuhan kepuasan yang diinginkan secara lebih efektif dan efisien daripada pesaing. Konsep pelanggan dimana perusahaan akan mengumpulkan informasi transaksi pelanggan, demografis, psikografis, dan media serta distribusi yang lebih disukai dengan anggapan untuk mencapai pertumbuhan menguntungkan dengan terus mendapatkan pangsa pasar yang lebih besar dari pelanggan pengeluaran masing-masing dengan membangun loyalitas pelanggan yang lebih tinggi. Konsep pemasaran berwawasan sosial yaitu berwawasan tugas sosial pemasaran menentukan kebutuhan, keinginan, serta kepentingan pasar sasaran dengan memenuhinya lebih efektif dan lebih efisien daripada pesaing dengan mempertahankan konsumen dan masyarakat. Beberapa perubahan dalam praktik bisnis tergambar salah satunya dalam perusahaan ekonomi baru yang menyadari bahwa kepuasan pelanggan adalah hasil yang diperoleh dari harapan dan kinerja pelanggan.
The Effect of E-Commerce on Community Entrepreneurial Interests in Curio District, Enrekang Regency Erdi; Muh. Rizal S; Andi Muhammad Rivai; Risma Niswaty; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.37

Abstract

The Influence of E-commerce on Community Entrepreneurship Interest in Curio District, Enrekang Regency. Thesis. Business Administration Study Program. Faculty of Social Sciences and Law. Makassar State University. Guided by Muh. Rizal S and Andi Muhammad Rivai.This study aims to determine how the influence of e-commerce on entrepreneurial interest in the community in Curio District, Enrekang Regency. To achieve this goal, researchers use indicators to measure these variables. In the variables of e-commerce indikataor used, namely marketing, reputation, cost efficiency, expenses and ease of doing business online. As for the variables of entrepreneurial interest, the indicators used are feelings of pleasure, interest, attention and involvement. In this study, the research method used is a type of quantitative research, with data collection techniques carried out through observation, questionnaires and documentation. The sample used in this study was 100 respondents. Data was obtained from research results that were processed using data analysis and using the help of SPSS software program version 25 consisting of validity tests, reality tests, normality tests, simple linear regrrtion analysis, and coefficients of determination. The results showed that the indicators used on each of these variables showed that e-commerce variables had a significant influence on people's entrepreneurial interest in Curio District, Enrekang Regency. This is evidenced by a coefficient determination test using the data that has been obtained.
The Influences of Sales Agents Personal Selling on The Nissan Serena Car Brand Image Indra Yustika; Baharuddin, Aris; Sulmiah; Yusi Irensi Seppa
Business Research and Administration Innovation Vol. 1 No. 2 (2024): BRAIN - AGUSTUS
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v1i2.11

Abstract

This study aims to determine how much influence the Personal Selling Sales Agent has on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch. This study uses a quantitative method of descriptive analysis research with data collection techniques through observation, questionnaires, and documentation. The sample used in this study was the entire population, namely 73 respondents. The data of this study were obtained from the results of data processing using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and inferential analysis. The results of this study indicate that the Personal Selling Sales Agent variable on the Nissan Serena Car Brand Image PT. Wahana Megahputra Makassar Lamojong Branch has a significant influence. This is evidenced by the results of a simple linear regression test and a correlation coefficient test of 0.919, which means that the relationship between Personal Selling and Brand Image is very high. The coefficient of determination is obtained at 0.813 which means that the influence of Personal Selling Sales Agents on the Brand Image of Nissan Serena PT. Wahana Megahputra Makassar, Lamojong Branch, got a score of 81.3% which was included in the very high category interval.
Peran Program Pelatihan Terhadap Kinerja Karyawan Pada PT. Telkom Akses Makassar Yusi Irensi Seppa
Indonesian Journal of Taxation and Accounting Vol 2, No 1 (2024): Juni 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijota.v2i1.243

Abstract

One of the important investments for a company is human resources, which is the key to the company's success in surviving and developing well because employees are seen as an important asset in the company. To achieve the company's goals so that it can survive and develop well, it requires a good training program and suitable for employees. The training activities held are effective in improving human resources, because the quality of knowledge and abilities of employees increases so that they can also improve the quality of work and be competitive. Training activities starting from the training preparation stage and then implementing good training can support the success of the entire training program carried out. This research aims to find out the role of training programs on performance at PT. Telkom Access Panakkukang Makassar so that by realizing good employee performance, one of which is through training, it can increase company profits. This research uses a descriptive qualitative approach to determine employee performance through the implementation of training by describing the phenomena and facts that exist or occur in the research object. Data was obtained from observations and interviews. The research was conducted at PT. Telkom Access Panakkukang Makassar. The data sources used are primary data sources and secondary data sources. The data collection technique used was observation by conducting thorough observations and freelance interviews. Based on the research results, it can be concluded that the training program in terms of preparation and implementation of training at PT Telkom Access Makassar has been able to carry out its role well because its role is very important in improving the quality of work. Training activities are effective in improving human resources, because they increase employee knowledge and abilities.
Penerapan Konsep Good Corporate Governance Dalam Meningkatkan Nilai Perusahaan Yusi Irensi Seppa
Indonesian Journal of Taxation and Accounting Vol 2, No 1 (2024): Juni 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijota.v2i1.241

Abstract

Increasing company value through increasing owner or shareholder income is the company's main goal. One aspect used in measuring company value is the implementation of a good corporate governance system. This research aims to find out how the concept of Good Corporate Governance is applied in increasing company value. The research method is qualitative with literature study or Library Research. The aim is to analyze the comparison of existing theories with previous theories in the research literature. Based on the research results, it can be concluded that company size has a positive and significant effect on company value in a positive direction indicating that if company size increases, company value will also increase. Dividend Payout Ratio (DPR) has a positive and insignificant effect on company value because the profits obtained are greater. divided into the research period is too small because large remaining profits are retained and used to increase internal funding sources thereby increasing total assets and reducing debt to total assets, Institutional Ownership has a positive and insignificant effect on company value, and independent commissioners have a significant positive effect on company value . It is necessary to analyze further regarding other GCG factors in applying the concept, especially in increasing company value so that this can provide information to companies and other researchers to be used as a reference in subsequent developments.
Co-Authors Alifia Ainun Rizky Andi Sadriani Aris Baharuddin Dyan Paramitha Darmayanti Erdi Fitriani Dzulfadhilah Guritno, Riko Haedar Akib Herlina Sakawati Indra Yustika Maya Kasmita Mega Yuliarsih, Mega Yuliarsih Muhammad Ayat Hidayat Risma Niswaty Rivai, Andi Muhammad S, Muh. Rizal Siti Syarifah Wafiqah Wardah Sulmiah