Joeanda, Joeanda
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Strategi Pengembangan Ekosistem Keuangan (Close Payment) Cluster Bisnis Pertanian Jagung pada BRI KCP Tiga Binanga Joeanda, Joeanda; Sembiring, Meilita Tryana; Pujangkoro, Sugiharto
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.1944

Abstract

The purpose of this study is to identify internal and external factors that become obstacles in the development of the financial ecosystem (close payment) of the agricultural business cluster at BRI KCP Tiga Binanga and to develop appropriate strategies using the SWOT analysis method (strengths, weaknesses, opportunities and threats) and QSPM (quantitative strategic planning matrix). The results of the QSPM analysis (quantitative strategic planning matrix) of priority strategies in the development of the financial ecosystem (Close Payment) in the Corn Agricultural Business Cluster are that employees provide socialization about the use of mobile banking at BRI KCP Tiga Binanga.