Desitasari, Hanna Sebrina
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Pengaruh Penggunaan Media Sosial Tiktok, Gaya Hidup dan Literasi Keuangan terhadap Perilaku Konsumtif Mahasiswa Desitasari, Hanna Sebrina; Sumanto, Agus
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2723

Abstract

This study aims to analyze the influence of TikTok social media usage, lifestyle, and financial literacy on consumer behavior among students of the Faculty of Economics and Business, State University of Malang using the SEM PLS method. The results of the study indicate that simultaneously and partially, TikTok social media usage, lifestyle, and financial literacy have a positive and significant influence on consumer behavior among students of the Faculty of Economics and Business, State University of Malang.