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All Journal eCo-Buss Arus Jurnal Sosial dan Humaniora Economic Reviews Journal
Patrick Kevin Aritonang
Universitas Esa Unggul
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas E-Layanan Mobile Banking terhadap Kepuasan Nasabah dalam Menciptakan Loyalitas dan Word of Mouth William Kennedy; Patrick Kevin Aritonang
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.887

Abstract

The digital era has brought significant changes in the banking sector, driven by advances in information technology and widespread internet penetration. These technological advances also pose competitive challenges that require banks to continuously innovate and improve service quality. One such innovation is mobile banking. The implementation of digital technology such as mobile banking is crucial for banks to maintain business sustainability, maintain relevance, and increase customer satisfaction and loyalty in this digital era. The purpose of this study is to analyze the effect of mobile banking e-service quality on customer satisfaction and the impact of customer satisfaction on loyalty and word of mouth (WOM). This study uses a quantitative approach with a survey method by distributing questionnaires to 148 mobile banking users aged 17-44 years and having used mobile banking for at least 3 months in the Jakarta area. This study uses a Structural Equation Model (SEM) data analysis method based on Partial Least Squares (PLS). The results show that the quality of mobile banking e-services consisting of reliability, privacy/security, web design, and customer service has a significant effect on customer satisfaction. Meanwhile, customer satisfaction in using mobile banking e-services has a significant effect on loyalty and WOM. These findings indicate that good quality mobile banking e-services can increase customer satisfaction and have an impact on creating loyalty and positive WOM.
The Influence of Liquidity Ratio (CR), Solvency Ratio (DAR), Activity Ratio (ITO), Board Gender Diversity (BGD), and Independent Commissioner Composition (KI) on Profitability (NPM) of Non-Financial Companies on the Kompas 100 Index Soliatun; Kevin Aritonang, Patrick
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1077

Abstract

This study aims to analyze the effect of Liquidity (Current Ratio/CR), Solvency (Debt to Asset Ratio/DAR), Activity (Inventory Turnover/ITO), Board Gender Diversity (BGD), and Independent Commissioner Composition (KI) on Profitability (Net Profit Margin/NPM) in non-financial companies listed on the Kompas100 Index in 2024, with an observation period of 2021-2024. In an era of economic uncertainty and increasingly fierce business competition, optimizing company value is crucial, where profitability is a key indicator of financial performance that reflects operational efficiency and investment attractiveness. This study adopts a quantitative approach using secondary data from the annual financial reports of non-financial companies in the Kompas100 Index for the 2021-2024 period obtained from the Indonesia Stock Exchange (IDX). Research observations were selected using a purposive sampling technique based on certain criteria adjusted to the variables being tested, including companies that publish complete financial reports and have female board directors and independent commissioners. This study uses unbalanced panel data with an observation period of 2021–2024. The analytical method used is panel data regression with the Pooled Least Squares (OLS) approach in the Eviews application. The results of this study are expected to provide empirical understanding of the influence of financial ratios (CR, DAR, ITO) and corporate governance aspects (BGD, and KI Composition) on profitability (NPM). Specifically, this study will examine whether CR, ITO, and BGD have a positive effect, while DAR and KI have a negative effect on NPM.
Determinasi Purchase Intention Produk Skincare Lokal Melalui Marketing Mix, E-WOM, Trust dan Green Brand Awareness Natalia Natalia; Patrick Kevin Aritonang; Yuyus Yudistria
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3046

Abstract

Era media sosial telah memunculkan tren menjaga penampilan baik pada wanita maupun pria, sehingga produk perawatan kulit menjadi kebutuhan penting dalam kehidupan sehari-hari. Persaingan industri kecantikan semakin ketat dengan hadirnya berbagai produk lokal dan internasional yang menawarkan manfaat, kualitas, harga, distribusi, serta strategi pemasaran berbeda, sehingga menciptakan persepsi konsumen bahwa memiliki produk kecantikan merupakan hal yang wajib. Penelitian ini bertujuan untuk menguji peran variabel marketing mix, Electronic Word of Mouth (E-WOM), green brand awareness, dan trust terhadap purchase intention produk kecantikan lokal. Penelitian ini melibatkan 160 responden yang dipilih dengan teknik purposive random sampling, sedangkan metode analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak SmartPLS 4 untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukkan bahwa marketing mix, E-WOM, dan green brand awareness berpengaruh positif terhadap purchase intention konsumen. Sebaliknya, variabel trust justru berpengaruh negatif terhadap purchase intention, yang mengindikasikan bahwa kepercayaan konsumen saja tidak cukup untuk meningkatkan niat membeli. Kepercayaan harus didukung oleh persepsi konsumen terhadap manfaat produk serta pengalaman nyata yang sesuai dengan harapan mereka. Apabila terjadi ketidaksesuaian antara harapan dan realitas, maka niat konsumen untuk membeli dapat menurun. Temuan ini menegaskan pentingnya strategi pemasaran yang tidak hanya membangun kepercayaan, tetapi juga memastikan kualitas produk dan pengalaman konsumen agar sesuai dengan ekspektasi. Selain itu, hasilnya juga dapat menjadi arah bagi penelitian selanjutnya.
Pengaruh Social Media Community, Social Media Advertisement & Effort Expectancy terhadap Impulsive Buying Primavia, Ega Kinanda; Aritonang, Patrick Kevin
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2486

Abstract

Perkembangan media sosial yang pesat telah mengubah pola perilaku konsumsi, khususnya dalam mendorong terjadinya pembelian impulsif pada generasi muda. Media sosial tidak hanya berfungsi sebagai sarana komunikasi, tetapi juga berkembang menjadi platform pemasaran digital yang memengaruhi emosi, persepsi, dan keputusan pembelian konsumen secara cepat dan real time. Penelitian ini bertujuan untuk menganalisis pengaruh social media community, social media advertisement, dan effort expectancy terhadap impulsive buying intention serta dampaknya terhadap impulsive buying behavior pada Generasi Z. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner daring kepada 203 responden Generasi Z di wilayah Jabodetabek yang aktif menggunakan media sosial. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa social media community, social media advertisement, dan effort expectancy berpengaruh positif dan signifikan terhadap impulsive buying intention. Selanjutnya, impulsive buying intention terbukti berpengaruh positif dan signifikan terhadap impulsive buying behavior. Temuan ini mengindikasikan bahwa interaksi sosial dalam komunitas digital, paparan iklan media sosial yang persuasif, serta kemudahan penggunaan platform berperan penting dalam membentuk dorongan pembelian impulsif dan perilaku pembelian spontan konsumen. Penelitian ini memberikan kontribusi teoretis dalam pengembangan kajian perilaku konsumen digital serta implikasi praktis bagi pelaku bisnis dalam merancang strategi pemasaran media sosial yang lebih efektif dan bertanggung jawab
Co-Authors Natalia Natalia Primavia, Ega Kinanda Soliatun William Kennedy Yudistria, Yuyus