Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal IECON: International Economics and Business Conference International Conference on Digital Advanced Tourism, Management, and Technology
Amelia Warda
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Utilization of Artificial Intelligence for Customer Service: Phenomenological Study of Luwuk Startups Emma Triana Sutedy; Yayuk Tri Bunta; Amelia Warda; Sriwanti Belani
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/qf2cwm38

Abstract

This study explores the utilization of Artificial Intelligence (AI) in enhancing customer service within digital startups, with a particular focus on DRIVE, a startup based in Luwuk, Indonesia. The rapid integration of AI technologies in business operations has reshaped the dynamics of customer interaction and satisfaction. However, there remains limited qualitative research that captures the lived experiences of customer service personnel in smaller startup environments. Using a qualitative phenomenological approach, data were collected through semi-structured interviews with key informants from DRIVE’s customer service team. The participants were selected using purposive sampling to ensure relevant and rich insights. Data analysis was conducted through thematic analysis, allowing the emergence of key themes related to the implementation, challenges, and perceived benefits of AI in their customer engagement processes. The findings indicate that AI significantly improves response time, supports personalization of service, and reduces repetitive workloads. However, the study also uncovers critical concerns, including limited technical infrastructure, low digital literacy among some staff, and the need for continuous human oversight to maintain customer satisfaction. Participants emphasized that AI should act as a support tool rather than a full replacement for human interaction. This study contributes to the existing body of knowledge by providing an in depth understanding of how AI is operationalized in real startup settings, particularly in underrepresented regions such as Luwuk. The insights derived offer practical implications for startup managers, AI developers, and policymakers in designing more effective AI strategies tailored to local digital ecosystems. Future research could expand the scope to multiple startups and incorporate customer perspectives to enrich the analysis.
The Role Of Digital Marketing Strategy In MSMEs Amelia Warda; Emma Triana Sutedy; Nurlinda Burahima
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.154

Abstract

This study looks on MSME company strategies that leverage technology, namely digital marketing during and after the epidemic. This research was carried out utilizing qualitative and descriptive methodologies. Researchers collected data via observation, interviews, and documentation in the Ulumanda region of Majene, West Sulawesi. The data was then evaluated utilizing interactive modeling approaches. According to the study findings, MSMEs are dealing with new, more significant issues such as restricted distribution, limited manufacturing, difficulties understanding market demands, more digitally savvy competition, and a reduction in sales and output. Finally, MSMEs must comprehend and utilize digital to solve this challenge. Digital marketing targets a wide range of nations and areas. Small and medium-sized enterprises must be robust when coping with digital difficulties. SWOT analysis helps small and medium-sized firms integrate digital technologies.
Co-Authors Emma Triana Sutedy Nurlinda Burahima Sriwanti Belani Yayuk Tri Bunta