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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal Management Studies and Business Journal IECON: International Economics and Business Conference
Sriwanti Belani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Influence of Food Reviews on Purchasing Decisions with Hedonic Style As a Moderating Variable: Penelitian Otje Herman Wibowo; Mahmuddin; Rini Hadiyati; Sriwanti Belani; Ni Luh Ketut Ayu Sudha Sucandrawati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2675

Abstract

This research is a quantitative study with an explanatory approach. The data used in this study is primary data obtained by the researcher from 335 J.CO Donuts customers spread throughout Indonesia. The data obtained by the researcher was analyzed using the smart PLS 4.0 analysis tool. The result in this article show that the first row of the table above, it shows the P-Values ​​are positive and below the 0.05 significance level, namely 0.006. These results are in line with the research. These results indicate that Food Reviewers can improve product quality, increase brand trust, increase sales quantity, and increase Purchase Decision numbers. In the next row, the results shown are three hundred and sixty degrees inverse, namely the Hedonic Style variable cannot moderate the influence of the Food Reviewer variable on the Purchase Decision variable because the P-Values ​​value is not below the 0.05 significance value, namely 0.068. This result is due to J.CO donut consumers purchasing based on product quality and brand trust, rather than hedonistic tendencies. Therefore, it can be concluded that the first hypothesis in this study is accepted, while the second hypothesis in this article is rejected.
Utilization of Artificial Intelligence for Customer Service: Phenomenological Study of Luwuk Startups Emma Triana Sutedy; Yayuk Tri Bunta; Amelia Warda; Sriwanti Belani
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/qf2cwm38

Abstract

This study explores the utilization of Artificial Intelligence (AI) in enhancing customer service within digital startups, with a particular focus on DRIVE, a startup based in Luwuk, Indonesia. The rapid integration of AI technologies in business operations has reshaped the dynamics of customer interaction and satisfaction. However, there remains limited qualitative research that captures the lived experiences of customer service personnel in smaller startup environments. Using a qualitative phenomenological approach, data were collected through semi-structured interviews with key informants from DRIVE’s customer service team. The participants were selected using purposive sampling to ensure relevant and rich insights. Data analysis was conducted through thematic analysis, allowing the emergence of key themes related to the implementation, challenges, and perceived benefits of AI in their customer engagement processes. The findings indicate that AI significantly improves response time, supports personalization of service, and reduces repetitive workloads. However, the study also uncovers critical concerns, including limited technical infrastructure, low digital literacy among some staff, and the need for continuous human oversight to maintain customer satisfaction. Participants emphasized that AI should act as a support tool rather than a full replacement for human interaction. This study contributes to the existing body of knowledge by providing an in depth understanding of how AI is operationalized in real startup settings, particularly in underrepresented regions such as Luwuk. The insights derived offer practical implications for startup managers, AI developers, and policymakers in designing more effective AI strategies tailored to local digital ecosystems. Future research could expand the scope to multiple startups and incorporate customer perspectives to enrich the analysis.
The Influence of Brand Ambassador on Brand Image with Online Customer Review as Moderation Variable Nurhikmah; Retno Dewi Wijiastuti; Muhammad Hasan Lubis; Sriwanti Belani; Rini Hadiyati
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.8118

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on the four studies mentioned above as the main material to be studied so as to produce novelty and new hypotheses that are slightly different from previous studies. The data used in this study are primary data that researchers obtained from Hokben employees spread throughout Indonesia. The data obtained were analyzed using the smart PLS 4.0 analysis tool. The conclusion in this article show that all hypotheses used in this study, both the first and second, can be accepted and proven. The first hypothesis in this study is that the Brand Ambassador variable can have a positive relationship and a significant influence on Brand Image. This hypothesis can be accepted because the P-Values ​​are positive and below the significance level of 0.05, namely 0.007. These results indicate that the better the Brand Ambassador used by a company in marketing its products, the better the company's Brand Image will be. The second hypothesis used in this study is that the Online Customer Review variable can moderate the influence of the Brand Ambassador variable on the Brand Image variable. From the results of the third table above, it can be shown that the hypothesis can be accepted because the P-Values ​​are positive and are below the significance level of 0.05, namely 0.000, which is more significant than direct testing of 0.007. Thus, it can be concluded that the first and second hypotheses in this study can be accepted and proven
Consumer Behavior in the E - Commerce Era Sriwanti Belani; Hadiyati, Rini
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 2 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/4kvwfg64

Abstract

This research investigates the relationship between factors such as accessibility, social media influence, personalization, user satisfaction, customer retention strategies, and consumer behavior in the context of e-commerce. Through a systematic literature review, the authors explore how these factors influence the way consumers search for information, evaluate options, and make purchasing decisions in an electronic commerce environment. The results show that there is a significant relationship between these factors and consumer behavior in e-commerce, with relevant implications for companies' marketing and sales strategies in the digital era.
Co-Authors Amelia Warda Emma Triana Sutedy HADIYATI, RINI Mahmuddin Mahmuddin Muhammad Hasan Lubis Ni Luh Ketut Ayu Sudha Sucandrawati Nurhikmah Otje Herman Wibowo Rini Hadiyati Wijiastuti, Retno Dewi Yayuk Tri Bunta