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This Author published in this journals
All Journal Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Iloh, Mmesomachukwu Chukwuemeka
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Role of Educational Broadcasting in Shaping Public Opinion in Nigeria Charis Olu-Oladele, Jesulayomi; Iloh, Mmesomachukwu Chukwuemeka; N. Ejekwu, Chidinma
Budapest International Research and Critics in Linguistics and Education (BirLE) Journal Vol 8, No 3 (2025): Budapest International Research and Critics in Linguistics and Education, August
Publisher : BIRCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birle.v8i3.8117

Abstract

This paper tries to look into the role of educational broadcasting in the shaping of public opinion about various pertinent problems, such as environmental sustainability, health education, and civic involvement. The paper argues that through aid to educational broadcasting, public opinion is shaped in ways that provide for disseminating information that is accurate, media literacy, and critical thinking, encouraging discourse and community engagement. The literature review in this context comes with an extensive review with empirical studies. In essence, the paper reviews the probable drawbacks and challenges of educational broadcasting with fears of bias and false information. The research that follows attempts to untangle this complicated interrelationship of public opinion and educational broadcasting to provide further insight into the impacts of the medium on cultural attitudes and behaviors for policymakers, educators, and media professionals. Finally, the present study has the purpose of providing insight into the efficient application of educational television as a vehicle able to provoke social change in an ever-complex media environment.
Social Media and Political Communication in the 2023 Campaign in Nigeria Iloh, Mmesomachukwu Chukwuemeka; Saint, Ekpali Joseph; Maiwada, Abdullahi Aliyu; Onyejelem, Timothy Ekeledirichukwu
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 9, No 1 (2026): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v9i1.8156

Abstract

This paper examines the role of social media in shaping political communication during the 2023 general election campaign in Nigeria. It investigates how political actors, parties, and citizen networks used digital platforms to disseminate messages, mobilise supporters, counter opposition narratives, and influence public opinion. Secondary data was used to generate relevant information on social media platform like Facebook, Twitter, Instagram, TikTok, and WhatsApp, to identify communication patterns, strategies, and audience engagement behaviour. The paper argues that social media served as a critical arena for agenda-setting, political persuasion, real-time interaction, and participatory discourse, while also amplifying misinformation, emotional appeals, and polarising content. The paper concludes that social media significantly reshaped Nigeria’s 2023 campaign landscape by expanding political reach, enhancing youth participation, and redefining how political messages are produced, circulated, and contested. Nigerian political candidates have endeavoured to navigate the complex social media landscape. Initiatives such as fact-checking organisations and partnerships with digital influencers came as countermeasures to misinformation and targeted messaging.
Co-Authors Charis Olu-Oladele, Jesulayomi Maiwada, Abdullahi Aliyu N. Ejekwu, Chidinma Onyejelem, Timothy Ekeledirichukwu Saint, Ekpali Joseph