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All Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Ni Nyoman Gita Santi Ananda
Unknown Affiliation
Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram Ni Nyoman Gita Santi Ananda; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.995

Abstract

This study aims to investigate the influence of TikTok social media marketing and content creators on purchasing decisions for Skintific products in Mataram City. This associative research uses a quantitative approach with a sample size of 100 respondents. Data analysis was performed using SPSS software. The results show that TikTok social media marketing and content creators have a positive and significant impact on purchasing decisions for Skintific products in Mataram City. Based on these findings, it can be concluded that TikTok social media marketing and content creators play a crucial role in increasing purchasing decisions for Skintific products in Mataram City. The researcher suggests that the company should increase social media marketing activities and select suitable content creators to continuously enhance purchasing decisions among consumers for Skintific products.
Co-Authors Didy Ika Supryadi