Article Per Year (5 Year)
p-Index From 2021 - 2026
0.882
P-Index
This Author published in this journals
All Journal International Journal of Social Science ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Abdi Anjani
Didy Ika Supryadi
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
EXPLORING THE POTENTIAL OF LOCAL FOOD TO OPTIMIZE AS A TOURIST ATTRACTION IN LANTAN VILLAGE Lalu Zul Yusri; Baiq Handayani Rinuastuti; Lalu M Furkan; Handry Sudiartha Athar; Didy Ika Supryadi
International Journal of Social Science Vol. 4 No. 6: April 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v4i6.10027

Abstract

Tourism villages contribute significantly to the local economy by integrating culture, nature, and cuisine as the main attractions. This study explores the potential of local food in Lantan Village as a strategic element in the development of community-based culinary tourism. Using a qualitative approach with a purposive sampling technique, data were obtained through in-depth interviews with stakeholders, including village officials, tourism awareness groups, culinary MSME actors, and tourists. The results of the study revealed that local foods such as komoh, wrap bible, bebetok, and sambal belling have not only culinary value but also contain philosophical meanings that strengthen the village's cultural identity. Typical processing techniques, such as the use of tanah sari to remove the bitter taste of papaya leaves in komoh, reflect innovations based on local wisdom that can increase tourist attractions. Tourists also show high interest in interactive experiences such as cooking traditional foods and following the coffee roasting process. Despite its great potential, culinary tourism in Lantan Village still faces challenges in the promotion and sustainability of culinary events such as "Lantan Local Taste." Therefore, a strategy is needed to strengthen digital promotion, organize sustainable culinary tour packages, and empower MSMEs so that local culinary products are increasingly qualified and competitive. With the right strategic steps, Lantan Village can develop culinary tourism as a main pillar in increasing tourist attractions and the welfare of the local community.
Pengaruh Social Media Marketing Tiktok dan Content Creator Terhadap Keputusan Pembelian Produk Skintific di Kota Mataram Ni Nyoman Gita Santi Ananda; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.995

Abstract

This study aims to investigate the influence of TikTok social media marketing and content creators on purchasing decisions for Skintific products in Mataram City. This associative research uses a quantitative approach with a sample size of 100 respondents. Data analysis was performed using SPSS software. The results show that TikTok social media marketing and content creators have a positive and significant impact on purchasing decisions for Skintific products in Mataram City. Based on these findings, it can be concluded that TikTok social media marketing and content creators play a crucial role in increasing purchasing decisions for Skintific products in Mataram City. The researcher suggests that the company should increase social media marketing activities and select suitable content creators to continuously enhance purchasing decisions among consumers for Skintific products.
Pengaruh Kebijakan Larangan Plastik dan Iklan Ramah Lingkungan Terhadap Perubahan Perilaku Konsumen di Kota Mataram Ni Ketut Manik Wirdisari; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1018

Abstract

This research is motivated by the increasing global concern about environmental pollution issue due to the use of single-use plastics. Mataram City, which has implemented a plastic ban policy, is the object of study. The main objective of this research is to analyze the extent to which the plastic ban policy and environmental-friendly advertising influence consumer behavior change in Mataram City. This study uses a quantitative approach with a survey method of 100 respondents selected purposively. The main instrument is a questionnaire, and the data is analyzed using multiple linier regression. The results show that the plastic ban policy has a significant influence on consumer behavior change, marked by an increase in the use of environmentally friendly shopping bags and awareness of environmental issues. Environmental-friendly advertising also contributes to shaping more positive consumer perceptions and attitudes towards sustainable behavior. This research provides an important contribution to the government and businesses in designing more effective communication strategies and public policies.
Pengaruh E-WoM dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Destinasi Wisata Benang Kelambu di Lombok Tengah Nuraswati; Didy Ika Supryadi
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 6 No. 2 (2025): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v6i2.1092

Abstract

This study investigates how online reviews (E-WoM) and tourist attraction appeal influence an individual's decision to visit the Benang Kelambu destination in Central Lombok. We used questionnaires to collect data from 100 previously visited tourists, specifically selected to ensure their relevance to the research. Using multiple linear regression analysis, we found that both factors, E-WoM, and tourist attraction appeal, contribute positively and significantly to tourists' desire to visit. This means that when tourists see positive online reviews or recommendations, and feel the destination offers natural beauty, adequate facilities, and easy access, they are highly likely to decide to visit. In short, tourists come to Benang Kelambu because of the positive information they read online, combined with their direct experience of the natural beauty, sufficient facilities, and ease of reaching the location. These findings are beneficial for Benang Kelambu's management in developing more effective promotional strategies and enhancing the tourist appeal to increase visitor numbers continuously.
Pemberdayaan Masyarakat Melalui Pelatihan Pemandu Wisata Guna Mengembangkan Potensi Desa Wisata di Kabupaten Lombok Utara, Provinsi Nusa Tenggara Barat Didy Ika Supryadi; Taufan Handika Putra; Himawan Sutanto; G A Sri Oktaryani; Adrianda Anwar; Yeldy Dwi Genadi
Jurnal Abdi Anjani Vol 4 No 1 (2026): Jurnal Abdi Anjani (JAA)
Publisher : Program Studi Pariwisata, Fakultas Ekonomi dan Bisnis,Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/anjani.v4i1.2913

Abstract

Kegiatan pengabdian masyarakat dengan tema Pemberdayaan Masyarakat Melalui Pelatihan Digital Marketing Guna Memperluas Akses Pasar Desa Wisata di Kabupaten Lombok Utara telah memberikan dampak positif bagi peningkatan kapasitas masyarakat desa wisata. Hasil utama yang dicapai meliputi meningkatnya literasi digital masyarakat, di mana peserta pelatihan mulai memahami pentingnya pemasaran digital dan mampu memanfaatkan media sosial sebagai sarana promosi. Dari sisi keterampilan pembuatan konten, masyarakat berhasil memproduksi foto, video, dan narasi promosi sederhana yang menampilkan potensi wisata serta produk UMKM lokal. Selain itu, pengabdian ini juga membuka akses pasar yang lebih luas bagi desa wisata dan UMKM melalui pengenalan dan pendampingan penggunaan platform digital seperti marketplace dan online travel agent. Hal ini memperluas peluang promosi dan transaksi yang sebelumnya hanya terbatas pada pasar lokal. Lebih jauh, kegiatan ini mendorong terbangunnya sinergi kelembagaan antara Pokdarwis, UMKM, dan pemerintah desa, yang berkomitmen untuk melanjutkan strategi promosi digital secara konsisten. Secara keseluruhan, kegiatan pengabdian ini telah memberikan kontribusi nyata dalam memperkuat daya saing desa wisata di Kabupaten Lombok Utara, membuka peluang peningkatan kesejahteraan ekonomi masyarakat, serta meletakkan dasar bagi keberlanjutan promosi wisata berbasis digital.
Co-Authors Adrianda Anwar Baiq Handayani Rinuastuti G A Sri Oktaryani Handry Sudiartha Athar Himawan Sutanto Lalu M Furkan Lalu Zul Yusri Ni Ketut Manik Wirdisari Ni Nyoman Gita Santi Ananda Nuraswati Taufan Handika Putra Yeldy Dwi Genadi