Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat
Harris, Abdul Rafi Muhshi
Unknown Affiliation
Religion Humanities Education Public Health Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
REDESIGNING THE VISUAL IDENTITY OF KONKOU STUDIO AND ITS APPLICATION IN PROMOTIONAL MEDIA Harris, Abdul Rafi Muhshi; Sugiarto, Eko
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 9 No. 3 (2025): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v9i3.2891

Abstract

In today's rapidly growing creative industry, a strong visual identity is essential for a studio to survive and compete professionally. This study aims to redesign the visual identity of Konkou Studio, a creative studio that was once active in the fields of design and branding but faced various internal issues such as conflicting visions and the absence of a strong organizational structure. The design process was conducted qualitatively using an exploratory approach through brainstorming and visual testing. The tools used include Procreate for initial illustrations and Adobe Illustrator for vector based designs. The design outcomes include a new logo, color system, and typography, as well as their application across various promotional media such as business cards, social media, websites, and merchandise. The evaluation indicates that the new design reflects the studio's professional and creative character and can be consistently applied across various platforms. This research underscores the importance of a well-defined visual identity and effective internal team management in supporting the sustainability of a creative studio. Keywords: Visual Identity, Creative Studio, Promotional Media
Co-Authors Eko Sugiarto