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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Muhammad Fariz Pratama
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Other

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THE INFLUENCE OF SOCIAL MEDIA MARKETING ON THE BRAND EQUTY OF PACKAGED FRUIT JUICE BEVERAGES IN THE COMMUNITY OF LHOKSEUMAWE CITY Muhammad Fariz Pratama; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.467

Abstract

This study aims to analyze the influence of social media marketing on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City. Data for this research were collected through a survey method using a questionnaire as the data collection instrument. The respondents in this study were 100 residents of Lhokseumawe City. This research employed a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results of the study indicate that, partially, entertainment has a positive and significant effect on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City. Customization has a positive and significant effect on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City. Interaction has a positive and significant effect on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City. E-WOM has a positive and significant effect on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City. Trendiness has a positive and significant effect on the brand equity of packaged fruit juice beverages among the community in Lhokseumawe City.
DESAIN PEMBELAJARAN KHOT BERBASIS STUDENT DIRECTED LEARNING UNTUK SISWA SEKOLAH MENENGAH Auliya, Hazmi; Mukmin; Nurul Hidayah; Nanda Afwannisa; Muhammad Fariz Pratama
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 t
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.23601

Abstract

The ability to write in Arabic (Maharah Kitabah) often poses a challenge for junior high school students due to the lack of engaging teaching materials and teacher-centered learning approaches. This study aims to develop Student Worksheets (LKPD) based on Ana Muhtarif Al-Khat using the Student Directed Learning (SDL) approach to enhance Arabic writing skills. The research method employs Research and Development (R&D) with a simplified Borg and Gall model consisting of six stages. The results show a significant increase in students' average scores from 62 (pre-test) to 87 (post-test), with material and media validation scores reaching 100 and 84, respectively. The implication of this study is that technology-based LKPD can serve as an innovative solution to improve students' independence and writing skills, while also opening opportunities for the development of similar teaching materials for other Arabic language skills.
Co-Authors Auliya, Hazmi MUKMIN Nanda Afwannisa Nurul Hidayah Rusydi Abubakar