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All Journal Unram Journal of Community Service (UJCS) MDP Student Conference
Rio Alghaniy Putra
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Socialization of Product Rebranding to Improve Understanding Among MSME Actors in Gebang Putih Village Dwi Syerli Inda Rahmawati; Gideon Setyo Budiwitjaksono; Fiorara Gustie; Noviyanti Pusvita; Aulia Friya Rahana Dewi; Rio Alghaniy Putra
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1131

Abstract

Rebranding is a crucial strategy for Micro, Small, and Medium Enterprises (MSMEs) to strengthen product identity and make it more relevant to modern market demands. However, many MSME actors still lack a comprehensive understanding of rebranding concepts and benefits, particularly in terms of visual identity, brand communication, and digital marketing utilization. This community service activity aimed to improve MSME players' understanding in Gebang Putih Subdistrict through a socialization program conducted by students of the KKNT Bela Negara SDGs team from Universitas Pembangunan Nasional Veteran Jawa Timur. The method consisted of three main stages: observation, interactive socialization, and evaluation. The results showed that the socialization was effective in raising awareness and motivation among MSME actors regarding the importance of rebranding. Several business owners began implementing changes in their marketing strategies, such as using social media, strengthening visual branding, and applying product storytelling. However, the implementation still faced technical limitations and resource constraints. Thus, the socialization served as an essential initial step, but requires follow-up training and support to ensure sustainable and optimal rebranding practices.
Penerapan Metode Design Thinking dalam Perancangan UI/UX Aplikasi Pendakian Gunung Berbasis Mobile di Jawa Timur Rio Alghaniy Putra; Abdul Rezha Efrat Najaf; Iqbal Ramadhani Mukhlis
MDP Student Conference Vol 5 No 2 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i2.15434

Abstract

The increasing interest of the people of East Java in mountain hiking activities has created a need for digital solutions that can integrate information, preparation, and hiking safety. This study aims to design the user interface and user experience of a mobile-based mountain hiking application called Mountzy using the Design Thinking method. The stages applied include empathize, define, ideate, prototype, and test, with a focus on the needs of hikers in East Java. The design results are realized in the form of information architecture, wireframes, and high-fidelity prototypes that include key features such as Pantau Langit, Hiking Planning, Sewa Aja (equipment rental), and Community Forum. Usability testing was conducted using Maze and the System Usability Scale (SUS). The results show a Maze score of 83 and an average SUS score of 83.20, which fall into the excellent and acceptable categories. These results indicate that the Mountzy application has good usability and is feasible for further development.
Co-Authors Abdul Rezha Efrat Najaf Aulia Friya Rahana Dewi Budiwitjaksono, Gideon Setyo Dwi Syerli Inda Rahmawati Fiorara Gustie Iqbal Ramadhani Mukhlis Noviyanti Pusvita