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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Febri Ana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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A QUALITATIVE STUDY OF HOUSEWIVES' CONSUMER BEHAVIOR TOWARDS THE INCREASE IN COOKING OIL PRICES IN SERANG IN 2024 Edi Sumatirta; Irsyad Thalib Abdillah; Febri Ana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1107

Abstract

This study aims to explore the impact of rising cooking oil prices on consumer behavior, particularly among housewives in Serang City in 2024. The significant price increase during this period triggered various changes in consumption patterns and household financial management strategies. Using a descriptive qualitative approach using survey and interview methods, this study found that the majority of respondents experienced consumption adjustments, such as reducing the frequency of cooking oil use, switching to cheaper brands, and increasing efficiency in monthly shopping. This study shows that consumer behavior is highly responsive to fluctuations in the prices of basic necessities and emphasizes the importance of household economic literacy as a form of preparedness for price crises. The results of this study can be used as a reference in making food policies and strengthening the role of housewives as family economic managers.
THE IMPACT OF BARCODE TECHNOLOGY ON CONSUMER BEHAVIOR IN PURCHASING FUEL: A STUDY OF EFFICIENCY AND EFFECTIVENESS Edi Sumatirta; Irsyad Thalib Abdillah; Febri Ana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.1168

Abstract

This study examines the impact of barcode technology implementation on consumer behavior in purchasing Pertalite fuel among subsidized vehicle owners in Serang City, Banten. Using a mixed-methods approach, data were collected through surveys and interviews with 120 fuel consumers receiving government subsidies and 10 gas station operators. The findings highlight the increased transaction efficiency and perceived effectiveness of barcode technology for Pertalite fuel purchases, although consumer trust and adoption levels vary based on age and digital literacy among subsidized consumers. These results provide insights into the digital transformation in energy retail services, particularly for subsidized fuel programs such as Pertalite.
Co-Authors Edi Sumatirta Irsyad Thalib Abdillah