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All Journal Jurnal Abdi Insani Empowerment Society
Lauwsetia, Chessa Auriel
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PENINGKATAN PENGETAHUAN PRODUKSI, MUTU PRODUK, DAN KEMASAN PADA UMKM KERIPIK RASTI Sarifah Tullah, Dewi; Puspitasari, Ratih; Abdillah, Fatimah; Julien, Gladys; Febrian, Jan; Lauwsetia, Chessa Auriel
Jurnal Abdi Insani Vol 12 No 9 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i9.2951

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, yet they still face limitations, particularly in production, product quality, and packaging. Keripik Rasti MSME as the community service partner encounters similar issues, including limited equipment, inconsistent quality standards, and less informative packaging. This program aims to enhance business owners’ knowledge and skills in production, quality control, and packaging to increase competitiveness. The methods employed included interviews, socialization, training, technical assistance, and evaluation through pre- and post-training questionnaires, with data analyzed using the Paired Sample t-test. The results showed significant improvements in production, product quality, and packaging aspects. Prior to the program, most indicators were in the low–neutral category, while after the program, they increased to high–very high. Tangible changes were observed in the adoption of production machines, quality standards, and the use of aluminum foil packaging with more detailed labels. Statistical tests confirmed these findings with p = 0.000 (<0.05), indicating significant differences before and after the program. Therefore, it can be concluded that the training and mentoring activities successfully equipped Keripik Rasti MSME with practical knowledge and skills in production, product quality, and packaging, thereby strengthening its competitiveness and business sustainability.
Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman Abdillah, Fatimah; Tullah, Dewi Sarifah; Sudradjat; Asyifa , Siti; Febriyan; Callista, Christine; Febrian, Jan; Lauwsetia, Chessa Auriel
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1417

Abstract

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.
Co-Authors Asyifa , Siti Callista, Christine Fatimah Abdillah Febrian, Jan Febriyan Julien, Gladys Ratih Puspitasari Sarifah Tullah, Dewi Sudradjat Tullah, Dewi Sarifah