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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia The Management Journal of Binaniaga SEIKO : Journal of Management & Business Jurnal Informatika Ekonomi Bisnis Jurnal Abdi Insani Jurnal Abdimas Dedikasi Kesatuan Indo-MathEdu Intellectuals Journal Journal of Marketing Innovation Dinamika Jurnal Keuangan dan Akuntansi Terapan (KUAT) Jurnal Informatika Ekonomi Bisnis IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Fatimah Abdillah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Inhibitors Screening of β-lactamase Axinella Sponge Simbion Bacteria sp. Asadatun Abdullah; Linawati Hardjito; . Ernawati; Fatimah Abdillah
Jurnal Pengolahan Hasil Perikanan Indonesia Vol 11 No 2 (2008): Buletin Teknologi Hasil Perikanan
Publisher : Department of Aquatic Product Technology IPB University in collaboration with Masyarakat Pengolahan Hasil Perikanan Indonesia (MPHPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.415 KB) | DOI: 10.17844/jphpi.v11i2.915

Abstract

Salah satu jenis antibiotik yang umum digunakan dalam pengobatan adalah β-laktam. Saat ini terdapat banyak bakteri patogen pada manusia yang resisten terhadap antibiotik β-laktam. Bakteri patogen yang resisten terhadap antibiotik β-laktam adalah bakteri yang mampu memproduksi enzim β-laktamase. Tujuan penelitian ini adalah menapis produk alami inhibitor β-laktamase dari mikroorganisme simbion Axinella sp. Berdasarkan penelitian yang dilakukan sebelumnya, telah diisolasi dan diidentifikasi secara biokimia 7 isolat bakteri simbion sponge Axinella sp. Penapisan inhibitor β-laktamase dilakukan dengan metode agar difusi menggunakan bakteri target E.coli dan S.aureus resisten ampisilin koleksi Laboratorium Bioteknologi Hasil Perairan. Pengukuran resistensi terhadap E.coli dan S.aureus dilakukan pada konsentrasi ampisilin >32 μg/ml. Dari 7 isolat bakteri simbion yang ditapis secara intraseluler dan ekstraseluler, 4 isolat pada ekstraselulernya positif menghambat pertumbuhan bakteri patogen E.coli dan S.aureus. 4 bakteri simbion tersebut adalah Bacillus sp., Halomonas sp., Alteromonas sp. dan Alteromonas sp. Identifikasi molekuler bakteri simbion dan karakterisasi golongan senyawa inbitor β-laktamase sedang dalam proses penelitian.Keywords : bakteri simbion Axinella sp., inhibitor β-laktamase, E.coli, S.aureus
THE CORRELATION ANALYSIS BETWEEN BRAND EQUITY AND THE CUSTOMER DECISION BUYING AN AUTOMOTIVE PRODUCT Fatimah Abdillah
The Management Journal of Binaniaga Vol 2, No 01 (2017): June 2017
Publisher : STIE Binaniaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33062/mjb.v2i01.53

Abstract

Some reasons have made the customer buying an automotive product, and one of it is a brand. Brand image is the power increasing the total sales of automotive products in Indonesia, so that more aspects affecting the power of the brand image need to be analyzed. This research is different with the previous one. It aims to recognize the effect of brand equity (brand awareness, brand association, quality perception, and brand loyalty) upon the consumer decision buying Toyota Kijang Innova which is one of the family premium high involvement products at Auto 2000 – Yasmin Branch in Bogor. This research has applied a descriptive quantitative approach refers to a survey upon 85 respondents as the customers of Auto 2000 Yasmin Branch in Bogor. Data analysis has implemented a multiple linear analysis using SPSS 16.0. The result of this research has identified partially that only the variable of brand loyalty has significantly affected the customer decision, though simultaneously all the dimensions of brand equity have affected the customer decision buying the product. Furthermore, the result can be used as a basic of marketing strategy regarding a high involvement product.Keywords: brand equity, loyalty, and buying decision.
PENGARUH CELEBRITY ENDORSER TERHADAP BRAND IMAGE PRODUK PADA IKLAN TEH KEMASAN Nurtiah; Abdillah, Fatimah; Akbar, Muhammad
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 1 No 2 (2021): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (255.722 KB) | DOI: 10.51903/dinamika.v1i2.54

Abstract

The high demand of food and beverage products make competitors so tight; consequently, companies are encouraged to be more creative in creating a brand association in the minds of consumers. By using celebrity endorsers in promotional activities, the company can form a brand image of its products. The purpose of this study was to determine the extent of the influence of celebrity endorser on brand image in tea product advertisements around Dramaga-Bogor. Data collection used purposive sampling techniques and questionnaire for 100 respondents. The study was tested using a linear regression analysis method through partial t-test by using SPSS 15.0. The results showed that the public perception around Dramaga Bogor District towards celebrity endorser in advertisement was very good, therefore it has a positive effect on brand image of the tea product.
Pengembangan Sistem Manajemen Informasi Laboratorium Komputer Berbasis Standar Nasional Indonesia/International Standard Organisation 17025:2017 Pradana, Egi Adithia; Abdillah, Fatimah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.909

Abstract

Learning is a system that cannot be separated from other components that interact with each other within it. Based on this, learning or education can be supported or accompanied by various components, one of which is computer technology. SNI/ISO 17025 is a standard from ISO which regulates organization, calibration and binding rules related to laboratories. This research uses the extreme programming research method because this method is most suitable for research and development of computer labs which are constantly developing both technologically and policy, Referring to the problems above, there is a need for research that can help solve problems and reduce the bureaucratic chain, time wasted if you want to report damage and/or borrow equipment or tools to laboratory assistants, it is necessary to develop a computer laboratory management system, referring to SNI /ISO 17025 as a laboratory management standard is expected for computer laboratory management to be more organized, disciplined and accountable. Good laboratory management and in accordance with SNI/ISO 17025 standards will result in better governance compared to disorganized laboratories, because it is superior in terms of order, security and so on, thus minimizing losses such as loss of equipment, undetected damage. and others.  
Pendampingan Pembuatan Struktur Organisasi dan Perluasan Pengetahuan Pemasaran Digital pada Yayasan PIPAYA Bogor Abdillah, Fatimah; Pradana, Egi Adithia
Jurnal Abdimas Dedikasi Kesatuan Vol. 5 No. 1 (2024): JADKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v5i1.2585

Abstract

Organization is a crucial component of the management system, with human resource management receiving particular emphasis. Implementing a good management system can help an organization enhance its performance. One component of the management system required to support performance is the preparation of marketing materials and organizational structures. The Pipaya Foundation is a non-profit organization headed by housewives that is committed to managing aid to orphanages. The goal of the support that was provided in building up the Pipaya Foundation's management system is to help the non-profit organization perform better. In order to conduct this study, quantitative descriptive approaches were used. This study's respondents were Pipaya Foundation administrators and members. This study used a questionnaire that contains various questions about the implementation of organizational management and structure, as well as the usage of digital technologies to sell its services. According to the results of data analysis from responders, the mentorship process can help boost understanding about Pipaya's organizational structure and digital marketing. Respondents' average level of knowledge went from high to very high after receiving governance and digital marketing training. Effective and well-structured management of non-profit organizations, like Pipaya, can boost the productivity of human resources and organizations, thereby supporting the Indonesian people's economy. Keywords: Performance; Non-profit organizations; Orphan Assistance Manager; Marketing; Human resources
The Influence Of Work-Life Balance, Empowering And Technology Integration On The Work Productivity Of High School Teachers In Mandailing Natal Faliza, Nur; Abdillah, Fatimah; Lestari, Herwiek Diyah; Utami, Miranti Pradipta
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5237

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Keseimbangan Kehidupan Kerja, Pemberdayaan, dan Integrasi Teknologi terhadap produktivitas kerja guru sekolah menengah atas di Mandailing Natal, Indonesia. Data dikumpulkan melalui survei dan kuesioner yang dibagikan kepada para guru dari berbagai sekolah di wilayah tersebut. Data yang terkumpul menjalani analisis statistik yang ketat, termasuk uji-t dan uji-F, untuk menilai signifikansi hubungan antara variabel independen dan produktivitas kerja. Hasilnya menunjukkan hubungan yang signifikan dan positif antara masing-masing dari Keseimbangan Kehidupan Kerja, Pemberdayaan, dan Integrasi Teknologi dan produktivitas kerja. Temuan ini menyoroti pentingnya menangani Keseimbangan Kehidupan Kerja, Pemberdayaan, dan Integrasi Teknologi secara bersama-sama untuk meningkatkan produktivitas dan kepuasan kerja guru. Kata Kunci: Work-Life Balance, Empowering, Technology Integration, produktivitas Kerja, Guru.
The Influence of Emotional Branding and Online Community Support on Brand Loyalty Mediated by Consumer Value Perceptions Abdillah, Fatimah; Heriyana, Heriyana; Hartati, Bella
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.6127

Abstract

This research investigates the complex dynamics of brand loyalty within the organizational framework of PT Bandung Indah Gemilang. It examines the interplay between emotional branding, online community support, consumer value perceptions, and brand loyalty among employees. The research reveals that emotional branding significantly influences brand loyalty directly and indirectly through consumer value perceptions. Conversely, online community support has a direct impact on brand loyalty, but its influence is not significantly mediated by consumer value perceptions. These nuanced findings highlight the importance of tailored strategies in optimizing emotional connections and online community engagement to foster brand loyalty within the workforce. The study offers practical insights for organizational practitioners aiming to enhance employee commitment and brand allegiance through refined approaches to emotional branding and online community support. Keywords: Emotional Branding, Online Community Support, Brand Loyalty, Consumer Value Perceptions
Enhancing Customer Experience through Effective Marketing Strategies: The Context of Online Shopping Suryaningrum, Dyah Ayu; Masliardi, Adi; Setiawan, Erwin; Abdillah, Fatimah
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5235

Abstract

Tujuan dari penelitian ini adalah untuk menyelidiki efektivitas strategi pengalaman pelanggan dalam konteks belanja online di Indonesia. Melalui pendekatan metode gabungan, yang menggabungkan penelitian kualitatif dan tinjauan pustaka, penelitian ini menguji dampak dari situs web yang ramah pengguna, personalisasi, layanan pelanggan yang efisien, dan dukungan pasca-pembelian terhadap perilaku konsumen dan loyalitas merek. Temuan penelitian mengungkapkan bahwa memberikan pengalaman pelanggan yang luar biasa secara signifikan memengaruhi kepercayaan konsumen, ulang bisnis, dan dukungan merek di pasar e-commerce yang sangat kompetitif di Indonesia. Bisnis yang memprioritaskan strategi berorientasi pada pelanggan dapat meraih keunggulan kompetitif dan membangun hubungan yang langgeng dengan konsumen Indonesia, mendorong pertumbuhan dan keberhasilan berkelanjutan di pasar belanja online yang dinamis. Kata Kunci: Belanja Online, Pengalaman Pelanggan, Strategi, Efektivitas, Indonesia.
Local Consumer Behaviour in Developing Countries toward Food and Drinks with Honey Labels: Evidence from Indonesia Abdillah, Fatimah; Maryam, Suryani; Sakti, B. Retno Pratiwi; Juhari, Ahmad
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.112

Abstract

This analysis aimed to provide evidence of local consumer behaviour toward food and drinks with honey label utilizing the Theory of Planned Behaviour. Specifically, the effect of health consciousness, perceived nutritional content, and perceived behaviour control on attitude and purchase intention were analyzed. The quantitative design with a survey method was used, and the samples were 271 respondents, while the data underwent analysis through the application of structural equation modelling utilizing AMOS 24 software. Perceived nutritional content positively and significantly affects purchase intention through attitude. Perceived behaviour control showed a direct positive impact on attitude and purchase intention. The findings also showed that attitude played an important role in mediation, stimulating consumer intention to purchase food and drinks with honey label. This research theoretically contributed to the understanding of the correlation of perceived nutritional content and behaviour control in the context of healthy-label food and drinks, based on the TPB. The focus was specifically on honey label, informing perceived health benefits. This research can serve as a foundation for marketers to establish the most efficient marketing communication approach for food and beverage goods with a honey label. Consumer perceptions are dynamic and may necessitate more targeted research based on the product category.
Peningkatan Produksi dan Pengetahuan Diversifikasi Produk Olahan Pala: Pemanfaatan Teknologi, Strategi Pemasaran, serta Pelaporan Keuangan Usaha Mikro Tullah, Dewi Sarifah; Abdillah, Fatimah; Sudradjat, Sudradjat; Asyifa, Siti; Febriyan, Febriyan; Callista, Christine
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 7 No 1 (2025): Edisi Maret
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v7i1.2855

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini berfokus pada pemberdayaan UMKM melalui pengetahuan diversifikasi dalam produksi olahan daging buah pala, strategi pemasaran dengan memanfaatkan digitalisasi dan pengelolaan keuangan. Sari Buah Idaman (SBI) Kecamatan Ciampea merupakan UMKM yang memproduksi minuman sari buah pala menjadi mitra sasaran dalam program pengabdian masyarakat ini. Kegiatan diselenggarakan oleh tim PkM Institut Bisnis dan Informatika Kesatuan Bogor yang terdiri dari dosen dan mahasiswa pada program Pendanaan PkM: Pemberdayaan Kemitraan Masyarakat yang didanai Kementerian Pendidikan, Kebudayaan, Riset dan Teknologi. Kegiatan PkM ini meliputi aspek produksi, pemasaran dan manajemen pengelolaan keuangan dengan metode sosialisasi, pelatihan, bimbingan teknis (bimtek), fasilitasi, simulasi dan pendampingan. Hasil dari kegiatan PkM adalah bertambahnya pengetahuan mitra terkait diversifikasi produk, proses produksi yang baik, penggunaan teknologi tepat guna dalam penentuan standarisasi produk, strategi pemasaran digital melalui instagram dan e-commerce shopee, desain kemasan, pengelolaan keuangan dalam menentukan harga pokok produk, harga jual dan laporan keuangan dengan menggunakan program microsoft excel.
Co-Authors . Ernawati Adi Masliardi Asadatun Abdullah Asyifa, Siti Callista, Christine Erwin Setiawan, Erwin Febrian, Jan Febriyan, Febriyan Hartanti Nugrahaningsih Hartati, Bella Heriyana Heriyana Juhari, Ahmad Julien, Gladys Lauwsetia, Chessa Auriel Lestari, Herwiek Diyah LINAWATI HARDJITO Nazara, Desman Serius Nur Faliza Nurtiah Pradana, Egi Adithia Ratih Puspitasari Ristanti, Vivi RR. Ella Evrita Hestiandari Sakti, B. Retno Pratiwi Sarifah Tullah, Dewi Shinta Rahmani Sudradjat Sudradjat Suryani Maryam Suryaningrum, Dyah Ayu Tullah, Dewi Sarifah Utami, Miranti Pradipta