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All Journal Jurnal Gotong Royong Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi Jurnal Karya Nyata Pengabdian
Oktavia, Ferda
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Religion Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Karya Nyata Mahasiswa Dengan Mewujudkan Lingkungan Bersih Dan Tertata Melalui Edukasi, Gotong Royong, Dan Pemasangan Plang Jalan Oktavia, Ferda; Kusumawarty, Pratiwi; Toresman, Amza; Aulia, Rifah; Herlyaminda, Evi; Suwarni, Suwarni; Soleh, Ahmad
Jurnal Karya Nyata Pengabdian Vol. 2 No. 1 (2025): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jknp.v2i1.320

Abstract

This real work aims to create a clean and orderly environment in the community through education, mutual cooperation, and the installation of road signs. This activity was carried out by students as part of community service. The methods used include counseling on the importance of environmental cleanliness, mutual cooperation to clean the environment, and the installation of road signs to increase public awareness. The results of the activity show an increase in public awareness about penting.
Peningkatan Kapasitas UMKM Pempek Nyai Dalam Mengembangkan Makanan Khas Palembang Di Kota Bengkulu Melalui Pemasaran Digital Oktavia, Ferda; Kusumawarty, Pratiwi; Afriani, Sulisti; Yustanti, Nirta Vera; Revolina, Elya
Jurnal Gotong Royong Vol 2 No 2 (2025): Oktober
Publisher : LPPM Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/gotong royong.v2i2.9686

Abstract

This community service activity aims to increase the capacity of the Pempek Nyai UMKM in developing Palembang's signature food in Bengkulu City through the implementation of digital marketing strategies. Through mentoring and training focused on the use of social media, attractive product packaging, and strengthening brand identity, the Pempek Nyai UMKM was able to expand its market reach and increase product sales. The results of the activity showed that the implementation of digital marketing had a positive impact on the competitiveness and independence of business actors, so that it could become a model for sustainable empowerment of local UMKM. The implementation method included problem identification, training on product diversification and packaging, mentoring in utilizing social media and marketplace platforms, and business performance evaluation. The results of this program showed an increase in product variety, more attractive packaging, and increased sales through digital platforms. This program contributed to increasing the competitiveness of Pempek Nyai and serves as a model for empowering UMKM based on local culinary products.
The Effect Of Traininig And Compensation On Employee Performance At Hotel Mercure In Bengkulu City Oktavia, Ferda; Afriani, Sulisti; Putra, Iswidana Utama
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 2 No. 3 (2026): April
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v2i3.424

Abstract

The purpose of this study is to determine the effect of training on employee performance, to identify the effect of compensation on employee performance, and to analyze the combined effect of training and compensation on employee performance at Hotel Mercure in Bengkulu City. The results of this study indicate the regression equation Y = 15.637 + 0.109X₁ + 0.463X₂ + e, showing that training (X₁) and compensation (X₂) have a positive effect on employee performance (Y). The coefficient of determination (R² = 0.371) indicates that training and compensation together can explain 37.1% of the variation in employee performance, while the remaining 62.9% is influenced by other factors outside this study.Partial test results show that training has a positive but not significant effect on employee performance (tcount 1.054 < ttable 1.670; sig. 0.296 > 0.05), while compensation has a positive and significant effect (tcount 4.756 > ttable 1.670; sig. 0.001 < 0.05). Simultaneously, the F-test results show that training and compensation have a positive and significant effect on employee performance (sig. 0.001 < 0.05). Overall, improving the training system and providing appropriate compensation can enhance employee performance at Hotel Mercure Bengkulu City.
Co-Authors Ahmad Soleh Aulia, Rifah Herlyaminda, Evi Kusumawarty, Pratiwi Nirta Vera Yustanti Putra, Iswidana Utama Revolina, Elya Sulisti Afriani, Sulisti Suwarni Suwarni Toresman, Amza