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All Journal JURNAL MULTIDISIPLIN ILMU AKADEMIK Jurnal Ilmiah Multidisiplin Ilmu Kajian Administrasi Publik dan ilmu Komunikasi
Fitria Nur ‘Aini
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Analisis Retorika Politik dalam Pidato Presiden Prabowo Subianto pada Sidang Umum PBB ke-80 Tahun 2025 Muhammad Diqqi Miftahul Anwar; Fitria Nur ‘Aini
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 5 (2025): Oktober
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i5.6637

Abstract

Penelitian ini menganalisis pidato perdana Presiden Prabowo Subianto dalam Sidang Umum Perserikatan Bangsa-Bangsa (PBB) ke-80 tahun 2025 dengan menggunakan model komunikasi Harold D. Lasswell serta pendekatan retorika Aristotelian. Fokus kajian diarahkan pada identifikasi komunikator, pesan, saluran, audiens, dan dampak komunikasi, sekaligus membedah strategi retorika dan relevansi global pidato tersebut. Hasil analisis menunjukkan bahwa pidato Prabowo tidak hanya menegaskan komitmen Indonesia terhadap multilateralisme dan isu-isu kemanusiaan global, tetapi juga memperkuat posisi diplomasi Indonesia melalui penggunaan ethos, pathos, dan logos. Pidato ini membingkai isu Palestina, ketahanan pangan, dan perubahan iklim sebagai tantangan universal yang membutuhkan solidaritas global. Penelitian ini menegaskan bahwa komunikasi politik di forum internasional dapat menjadi instrumen strategis untuk membangun legitimasi dan memperkuat citra bangsa.
KOMUNIKASI DIGITAL DALAM KOMUNITAS TRANSPORTASI: STUDI POLA INTERAKSI ANTARA BISMANIA DAN PERUSAHAAN OTOBUS DI FACEBOOK M Syarif Taufiq Hidayatullah; Fitria Nur ‘Aini
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 5 (2025): Oktober : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/9pa3n316

Abstract

This study aims to examine the communication patterns formed within the Bismania community on Facebook and to explore how interactions between bus enthusiasts and bus companies (Perusahaan Otobus/PO) are constructed through social media. Employing a descriptive qualitative approach, data were collected through observation of interactions in five major Facebook groups related to Bismania and in-depth interviews with 25 informants, consisting of group administrators and active members. The analysis employed three theoretical frameworks: Uses and Gratifications to explain members’ motivations in using social media, Dialogic Communication Theory to analyze communication practices of bus companies, and Media Affordances to understand how Facebook’s technical features shape interaction dynamics. The findings indicate that the Bismania community serves not only as a space for entertainment and information exchange but also as a digital public that articulates criticism, appreciation, and advocacy toward public transportation services. However, bus companies tend to adopt a top-down communication style and have not fully implemented dialogic practices. These findings highlight the strategic role of transport-related digital fan communities in shaping public opinion, collective identity, and trust toward companies
Persepsi Pengguna terhadap Kualitas Komunikasi Chatbot AI Shopee: Studi Kualitatif pada Konsumen Aktif Marketplace Shopee Muhammad Farid Affan; Fitria Nur ‘Aini
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): September: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i3.579

Abstract

This study aims to explore how users' perceptions of the chatbot on the Shopee platform influence user satisfaction and loyalty. The research employs a qualitative approach with in-depth interviews to gather users' experiences and views on their interactions with the chatbot. The findings reveal that three key factors—clarity of responses, ease of access, and relevance of information—are crucial in determining user satisfaction. Users who found the chatbot's responses clear and easily understood, along with quick access, were generally more satisfied with the service provided. However, despite achieving user satisfaction, loyalty to the platform has not been fully established. This is due to the chatbot's limitations in building emotional connections with users and its inability to handle more complex issues. While the chatbot is effective in providing automated solutions for simple problems, it lacks the empathy and personalized attention necessary when users encounter more intricate issues or require a deeper level of interaction. These findings highlight that although chatbots can enhance the efficiency of basic customer service, they cannot fully replace human interaction, particularly in customer service contexts that require emotional engagement and a deeper understanding of the user's needs. To foster stronger user loyalty, a combined approach involving both technology and human interaction is essential. The chatbot can address routine issues, while more complex matters should be referred to customer service representatives who can offer empathetic and tailored solutions. The recommendation from this study is for Shopee platform developers and sellers to strategically optimize chatbot use while maintaining human interaction that is adaptable, in order to enhance user satisfaction and loyalty.
Persepsi Orang Tua dan Tenaga Pendidik di Desa Pucangadi Terhadap Tayangan Edukatif Sibobo di TVRI Jawa Tengah Joko Warsito; Fitria Nur ‘Aini
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 3 (2025): September: Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i3.580

Abstract

This study examines the perceptions of the Pucangadi Village community towards the educational children's program "SiBobo" broadcast by TVRI Central Java. This research uses a descriptive qualitative approach, with data collection techniques through in-depth interviews with fifteen informants selected purposively. Informants consisted of parents, teachers, and local residents who have views regarding the program. The purpose of this study was to explore the extent to which the program "SiBobo" is accepted and has a positive impact on the development of children in the community. The results showed that the program "SiBobo" is considered an entertaining and educational learning medium by the majority of informants. This program successfully conveys moral and social messages relevant to children's lives, such as the values ​​of togetherness, social awareness, and the importance of protecting the environment. This program is also considered able to attract children's attention in a fun way, making them interested in learning while playing. In addition, the content presented in this program can increase children's knowledge about local culture and wisdom, which is expected to increase their love for Indonesian culture. However, despite "SiBobo"'s high educational value, the presence of gadgets and children's preference for digital content, such as YouTube videos and game apps, often divert their attention from public television. Children are more interested in shows they can access anytime through their devices. This suggests that while television shows like "SiBobo" still play a significant role, competition from digital media presents a significant challenge. This study emphasizes the importance of revitalizing children's programming based on local values ​​and the need for more adaptive communication strategies to optimally convey educational messages.
Co-Authors Joko Warsito M Syarif Taufiq Hidayatullah Muhammad Diqqi Miftahul Anwar Muhammad Farid Affan