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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)
Agung Artha Kusuma
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THE MEDIATING ROLE OF CONSUMER ASPIRATION IN THE INFLUENCE OF COUNTRY OF ORIGIN ON IPHONE REPURCHASE INTENTION Jonathan Kevin Suhanto; Agung Artha Kusuma
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 3 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i3.8770

Abstract

This study aims to examine the mediating role of consumer aspiration in the influence of country of origin on repurchase intention. A quantitative, associative approach was employed, with a sample of 100 iPhone consumers from Bali Province. The sampling method used was non-probability purposive sampling, with criteria requiring respondents to have previously purchased and used an iPhone at least once, to have graduated from high school or an equivalent level, and to reside in Bali Province. Data were analyzed using PROCESS macro Model 4, processed with IBM SPSS Statistics 26. The results indicate that (1) country of origin has a positive but non-significant direct influence on repurchase intention; (2) country of origin has a positive and significant influence on consumer aspiration; (3) consumer aspiration has a positive and significant influence on repurchase intention; and (4) consumer aspiration fully and significantly mediates the influence of country of origin on repurchase intention
THE INFLUENCE OF UTILITARIAN BENEFITS, SEXUAL ATTRACTIVENESS, AND SOCIAL INTERACTION SUCCESS ON SELF-ESTEEM (A Study on Beauty Clinic Users) I Gusti Ayu Wina Fridayanti; Agung Artha Kusuma
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

The transformation of beauty standards has increased individuals’ awareness of the importance of physical appearance. Beauty treatments are no longer perceived solely as efforts to enhance physical appearance but also as a means of improving psychological aspects, particularly self-esteem. Beauty standards today, largely shaped by social media, encourage individuals to engage in aesthetic treatments in order to obtain functional benefits, enhance perceived attractiveness, and achieve greater social acceptance. However, research examining the psychological dimensions of aesthetic service consumers remains relatively limited. Therefore, this study aims to analyze the influence of utilitarian benefits, sexual attractiveness, and social interaction success on self-esteem among beauty clinic consumers in Denpasar City. This research employed a quantitative approach with an associative design, involving 140 respondents selected through purposive sampling. The results indicate that utilitarian benefits, sexual attractiveness, and social interaction success have a positive and significant effect on self-esteem, with sexual attractiveness emerging as the most dominant variable. The research model explains 40.9% of the variance in self-esteem. This study provides theoretical contributions by extending consumer behavior research into the psychological domain and offers practical implications for beauty clinic managers in designing services that align with customers’ psychological needs. Keywords: utilitarian benefits; sexual attractiveness; social interaction success; self-esteem; beauty clinic
Co-Authors I Gusti Ayu Wina Fridayanti Jonathan Kevin Suhanto