Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) International Journal of Economics and Management Research
Agung Artha Kusuma
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE MEDIATING ROLE OF CONSUMER ASPIRATION IN THE INFLUENCE OF COUNTRY OF ORIGIN ON IPHONE REPURCHASE INTENTION Jonathan Kevin Suhanto; Agung Artha Kusuma
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 3 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i3.8770

Abstract

This study aims to examine the mediating role of consumer aspiration in the influence of country of origin on repurchase intention. A quantitative, associative approach was employed, with a sample of 100 iPhone consumers from Bali Province. The sampling method used was non-probability purposive sampling, with criteria requiring respondents to have previously purchased and used an iPhone at least once, to have graduated from high school or an equivalent level, and to reside in Bali Province. Data were analyzed using PROCESS macro Model 4, processed with IBM SPSS Statistics 26. The results indicate that (1) country of origin has a positive but non-significant direct influence on repurchase intention; (2) country of origin has a positive and significant influence on consumer aspiration; (3) consumer aspiration has a positive and significant influence on repurchase intention; and (4) consumer aspiration fully and significantly mediates the influence of country of origin on repurchase intention
The Role of Brand Experience as an Intervening Variable in The Effect of Brand Ambassador on Repurchase Intention : A Study of Consumers of Menantea Branded Tea Beverage Products Pande Putu Intan Amelia; Agung Artha Kusuma
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.769

Abstract

The intense competition in the ready-to-drink beverage industry necessitates robust marketing strategies to stimulate consumer repurchase intention. This study examines the effect of brand ambassadors on re-purchase intention, both directly and indirectly through brand experience as an intervening variable, specifically among Menantea consumers in Denpasar. Theoretically, this research adopts the Stimulus–Organism–Response (SOR) model, positioning the brand ambassador as the stimulus, brand experience as the organism, and repurchase intention as the response. Using a quantitative approach and PROCESS Macro Model 4 analysis on 90 respondents, the results indicate that brand ambassadors have a positive and significant effect on both repurchase intention and brand experience. Furthermore, brand experience significantly affects repurchase intention and acts as a partial mediator in the relationship. These findings confirm the SOR framework, suggesting that the effectiveness of a brand ambassador (stimulus) in driving repurchase behavior (response) is heavily dependent on the consumer's internal perceived brand experience (organism). Consequently, companies must ensure that promotional activities involving brand ambas-sadors consistently create positive and meaningful brand experiences to sustain long-term repurchase behavior.
Co-Authors Jonathan Kevin Suhanto Pande Putu Intan Amelia