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All Journal NIKe Jurnal Ilmiah Perikanan dan Kelautan | Fisheries and Marine Scientific Journal
Kadir, Risman
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Agriculture, Biological Sciences & Forestry Environmental Science Social Sciences

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Saluran Pemasaran Ikan Cakalang Hasil Tangkapan Kapal Pole And Line di Pelabuhan Belang Kabupaten Minahasa Tenggara Kadir, Risman; Tuli, Munirah; Baruadi, Alfi Sahri Remi
The NIKe Journal VOLUME 13 ISSUE 2 | JUNE 2025
Publisher : Fakultas Kelautan dan Teknologi Perikanan - Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/nj.v13i1.32325

Abstract

This study aims to analyze the marketing chain of skipjack tuna (Katsuwonus pelamis) caught by pole and line vessels at Belang Port, Southeast Minahasa Regency. The research method used is a survey with a descriptive approach, involving fishers, middlemen, and retailers as respondents. Primary data were obtained through interviews, observations, and documentation, while secondary data were collected from relevant literature. The results show that the marketing chain of skipjack tuna involves three main channels: (1) zero-level channel (fishers directly to consumers), (2) first-level channel (fishers to retailers), and (3) second-level channel (fishers to middlemen and then to retailers). The highest marketing margin is received by retailers, while the lowest is received by fishers. Marketing efficiency is influenced by several factors, including limited capital, infrastructure, market information access, and the dependence of fishers on middlemen. This study recommends strengthening fisher institutions, improving market access, and providing training and empowerment in marketing to enhance efficiency and the welfare of fishers.
Co-Authors Alfi Sahri Remi Baruadi Munirah Tuli