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USING OF THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY IN THE ACCEPTANCE OF MOBILE BANKING APPS Lukman, Hendro; Imelda, Elsa; Vianney, Vannessa Maria; Darwis, Andrea Stephanie; Pratama, Go Cecilia Claudia
International Journal of Application on Economics and Business Vol. 3 No. 3 (2025): Agustus 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i3.1466-1476

Abstract

Current technological developments are also felt in personal financial activities. Personal financial activities will be related to banking business services. One of the impacts of implementing technology for personal financial activities is the Mobile Banking Application (Apps -M Banking). The research to analyzes the acceptance of Apps. M-Banking by customers. The analysis uses the Unified Theory of Acceptance and Use of Technology approach. This study is descriptive quantitative using primary data. Data collection using digital questionnaires with convenience and snowball methods. The data collected were 75 respondents. The analysis used Structural Equation Modeling with Performance Expectancy, Efficient Expectancy, Social Influence and Facility Condition as independent variables. The results of this study indicate the Performance Expectancy, Social Environment do not affect the Use Behavior of bank customers in using Apps. M-Banking through Behavioral Intention. While Effort Expectancy and Facility Condition affect Use Behavior using the Mobile Banking application through Behavioral Intention. The conclusion of this study shows that App. Conventional bank M-Banking has not fully met customer expectations so that the social environment does not affect it even though easy use and support facilities already support it. This study provides input for banks to improve the M-Banking App to further improve customer performance.
STRATEGI FINANSIAL UNGGUL MEMPERSIAPKAN MITRA UNTUK SUKSES DALAM PERENCANAAN DAN PENGENDALIAN KEUANGAN Ekadjaja, Agustin; Pratama, Go Cecilia Claudia; Agrata, Madelyn
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.31883

Abstract

Preschool educational institutions face financial challenges such as fluctuations in student enrollment, reliance on parental trust, and changes in educational policies. To address these, effective financial strategies are required, including revenue management, cost control, cash flow management, budgeting, debt management, and regulatory compliance. Community service activities through direct interactins meetings and discussions on technology and accounting help preschools develop responsive financial strategies and maintain service quality. As a result, ongoing training recommendations for management and core teachers enhance their understanding of technology and accounting, strengthen financial stability, and better achieve educational goals ABSTRAK Lembaga pendidikan pra-sekolah menghadapi tantangan finansial seperti fluktuasi penerimaan siswa, ketergantungan pada kepercayaan orang tua, dan perubahan kebijakan pendidikan. Untuk mengatasinya, diperlukan strategi finansial efektif yang mencakup manajemen pendapatan, pengendalian biaya, manajemen arus kas, perencanaan anggaran, manajemen utang, dan kepatuhan regulasi. Kegiatan pengabdian masyarakat melalui pertemuan interaksi langsung dan diskusi tentang teknologi dan akuntansi membantu pra-sekolah mengembangkan strategi finansial yang responsif dan mempertahankan kualitas layanan. Hasilnya, rekomendasi pelatihan berkelanjutan bagi manajemen dan guru inti meningkatkan pemahaman teknologi dan akuntansi, memperkuat stabilitas keuangan, dan mencapai tujuan pendidikan dengan lebih baik.
PEMBELAJARAN AKUNTANSI PERUSAHAAN JASA BAGI SISWA KELAS 11 Dewi, Syanti; Lestari , Levina; Pratama, Go Cecilia Claudia
Jurnal Serina Abdimas Vol 2 No 3 (2024): Jurnal Serina Abdimas
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jsa.v2i3.32476

Abstract

Continuous practice allows students to systematically engage themselves in an iterative learning process, where they not only understand accounting material theoretically, but apply it in real financial situations. Along with this, it is also important to pay attention to the development of students' problem-solving skills in a financial context. Students not only face a variety of simple financial situations, but also increasing complexity as they progress. This allows them to face greater challenges and learn to design effective strategies in solving complex financial problems. Through a continuous approach to accounting learning, students not only hone their analytical skills, but also deepen their understanding of the importance of financial information in the decision-making process. This not only involves understanding the accounting of service companies, but also manufacturing companies, and other sectors. This activity, carried out at a high school in Jakarta, allows students to see accounting concepts applied differently in various industrial contexts, enriching their understanding of the complexities of the business world as a whole. The results of the learning are held face to face accompanied by practice questions, questions and answers and quizzes. This has the positive impact of providing students with a strong foundation in accounting, and also preparing them to become critical thinkers, skilled problem solvers, and competent leaders in the ever-evolving business world. All of this is felt after they graduate, not only academically successful, but becoming professionals who are ready to face the challenges of the world of work with confidence and adequate skills. ABSTRAK Latihan yang berkelanjutan memungkinkan siswa untuk secara sistematis melibatkan diri dalam proses belajar yang iteratif, di mana mereka tidak hanya memahami materi akuntansi secara teoritis, tetapi menerapkannya dalam situasi keuangan yang nyata. Seiring dengan itu, penting juga untuk memperhatikan pengembangan keterampilan pemecahan masalah siswa dalam konteks keuangan. Siswa tidak hanya menghadapi berbagai situasi keuangan yang sederhana, tetapi juga kompleksitas yang semakin meningkat seiring dengan kemajuan mereka. Ini memungkinkan mereka untuk menghadapi tantangan yang lebih besar dan belajar merancang strategi yang efektif dalam menyelesaikan masalah-masalah keuangan yang rumit. Melalui pendekatan yang terus-menerus dalam pembelajaran akuntansi, siswa tidak hanya mengasah kemampuan analitis mereka, tetapi juga memperdalam pemahaman mereka tentang pentingnya informasi keuangan dalam proses pengambilan keputusan. Ini tidak hanya melibatkan pemahaman tentang akuntansi perusahaan jasa, tetapi juga perusahaan manufaktur, dan sektor lainnya. Kegiatan ini, dilakukan di sekolah menengah atas di Jakarta, sehingga siswa dapat melihat konsep akuntansi diterapkan secara berbeda dalam berbagai konteks industri, memperkaya pemahaman mereka tentang kompleksitas dunia bisnis secara keseluruhan. Hasil dari pembelajaran, diadakan secara tatap muka disertai dengan latihan soal, tanya jawab dan kuis. Hal ini membawa dampak yang bagus agar memberikan dasar yang kuat dalam akuntansi kepada peserta didik, dan juga mempersiapkan mereka untuk menjadi pemikir kritis, pemecah masalah yang terampil, dan pemimpin yang kompeten dalam dunia bisnis yang terus berkembang. Semua ini dirasakan setelah mereka lulus, tidak hanya sukses secara akademis, tetapi menjadi profesional yang siap menghadapi tantangan dunia kerja dengan percaya diri serta keterampilan yang memadai.