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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Chow, Sayuti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Clustering Customer’s Internet Subscriptions in Apartment Using K-Means Clustering Algorithm Chow, Sayuti; Hutabarat, Berman; sirya, Damara; Heikal, Jerry
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i3.1514

Abstract

In Indonesia’s increasingly digital urban environment, internet service providers (ISPs) face challenges in delivering packages that suit the diverse needs of apartment residents. A one-size-fits-all strategy often leads to service mismatches and customer dissatisfaction. This study aims to address this gap by segmenting apartment-based internet subscribers in Jakarta, Surabaya, and Bandung using the K-Means clustering algorithm. The research utilized secondary data from 12,966 subscribers, incorporating key variables such as service package type, housing classification, payment method, and average revenue per user (ARPU). Through data preprocessing and cluster analysis using IBM SPSS, five distinct customer segments were identified, each representing specific behavioral traits and service preferences. These segments range from budget-conscious families to high-end users with complex service demands. Guided by the STP (Segmentation, Targeting, Positioning) framework and the 7Ps of marketing, two primary target segments Family Value Mid-Tier and Stream Pro Users were highlighted for their high market potential and alignment with strategic pricing. The findings contribute practical insights for ISPs in developing personalized broadband services and more efficient marketing strategies tailored to urban apartment markets. This research also demonstrates the value of data-driven segmentation in improving customer satisfaction and business competitiveness in the digital service sector.
Analisis Faktor-Faktor Penyebab Kepailitan Sritex Wulan, Mutia Karunia Antap; Chow, Sayuti; Salim, Susan Ratna; Rukmana, Ovalia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1915

Abstract

The bankruptcy of PT Sri Rejeki Isman Tbk (Sritex), once one of Indonesia’s largest and most prominent textile manufacturers, represents a significant case of strategic failure within an increasingly competitive global manufacturing environment. Despite its long-standing reputation as a major exporter and supplier to international fashion brands and military institutions, Sritex ultimately collapsed under mounting financial and strategic pressures. This study aims to identify and explain the key internal and external factors that led to Sritex’s bankruptcy, while drawing strategic lessons for firms operating in export-oriented manufacturing industries. The research adopts a qualitative case study approach using secondary data collected from academic publications, industry reports, corporate documents, and credible news sources from 2023-2024. Data were analyzed through an integrated strategic management framework comprising SWOT analysis, Porter’s Five Forces, and the VRIO model to assess competitive pressures, strategic positioning, and resource sustainability. The findings indicate that Sritex’s former competitive strengths were no longer sufficient to withstand structural changes in the textile industry. Intense global competition, rising imports, and shifting demand patterns were compounded by internal weaknesses, including excessive leverage, rigid operations, and inadequate risk management. These factors collectively accelerated the firm’s financial distress and organizational breakdown. The study highlights the importance of strategic adaptability, prudent financial governance, and alignment between internal capabilities and external industry dynamics.
Co-Authors Heikal, Jerry Hutabarat, Berman Rukmana, Ovalia Salim, Susan Ratna sirya, Damara Wulan, Mutia Karunia Antap