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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Mina Sains
Rizky, Aliflamita Marstati Nur
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management

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Leveraging Marketing Strategies For The Growth of Tlocor Marine Tourism in Sidoarjo, East Java Abidin, Zainal; Handayani, Wahyu; Wardani, Mentari Puspa; Cahyanti, Karina Regita; Assydiqi, Mochammad Choiri; Rizky, Aliflamita Marstati Nur; Heryono, Didik; Prestisia, Yona Yuliano
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.996

Abstract

Background: Marine tourism utilizes coastal and marine environments as primary attractions. Since the Covid-19 pandemic, Tlocor Marine Tourism in Sidoarjo Regency has experienced fluctuating, yet generally declining, visitor numbers.Purpose: The purpose of this study is to formulate effective marketing strategies that focus on digital technology utilization, enhanced promotion, destination branding, and the development of innovative, sustainable tourism products.Design/methodology/approach: A qualitative descriptive method was employed, involving four key informants from Tlocor Marine Tourism management. Data were collected through in-depth interviews and analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix).Findings/Result: The results indicate that Tlocor Marine Tourism falls into Quadrant III of the SWOT matrix, suggesting a turnaround (WO) strategy to minimize weaknesses and leverage available opportunities. Seven alternative strategies emerged from this analysis, with QSPM identifying the recruitment of professional experts in marketing and tour guiding as the top priority.Conclusion: The study concludes that Tlocor Marine Tourism requires strategic improvements focused on professional marketing, innovation, and digital promotion. The top priority identified is recruiting qualified marketing personnel and tour guides to enhance visibility, improve visitor experience, and support sustainable growth. Originality/value (State of the art): This research presents a structured model integrating SWOT and QSPM for post-pandemic marine tourism recovery, emphasizing digital marketing, destination branding, and sustainable product innovation as key drivers for boosting competitiveness. Keywords: marine tourism, marketing strategy, SWOT, QSPM, digital marketing
Visitor satisfaction at the Gunung Anyar Mangrove Resort, Surabaya: The mediating role of perceived value on service quality, tourist attractions, and infrastructure Abidin, Zainal; Rizky, Aliflamita Marstati Nur; Parameswari, Rian Eka
JURNAL MINA SAINS Vol. 11 No. 2 (2025): Jurnal Mina Sains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jmss.v11i2.19066

Abstract

Indonesia has the largest mangrove forest in the world. Surabaya City, in addition to being a center of industry and trade, also has great potential for ecotourism development and is known to have educational coastal ecotourism areas. Gunung Anyar Mangrove Botanical Garden, Surabaya, is one of the significant mangrove areas in Indonesia. The increasing popularity at KRM Gunung Anyar, Surabaya results in an increase in the number of visitors and is a challenge in itself in improving the quality of services, tourist attractions, and infrastructure to visitor satisfaction by maintaining and stabilizing visitor ratings. This study aims to analyze the effect of service quality, tourist attractions, and infrastructure on visitor satisfaction through perceived value as mediation. This research uses a quantitative descriptive approach with a sample of 150 respondents with a research instrument in the form of a questionnaire. The data analysis used is SEM WarpPLS 8.0. The results showed that service quality, and tourist attractions have a direct influence on visitor satisfaction through perceived value as mediation, while infrastructure has no direct influence. The existence of this finding shows the importance of perceived value by visitors in fulfilling visitor satisfaction which also sustainably strengthens the competitiveness of KRM Gunung Anyar, Surabaya with other tourist destinations.
Co-Authors Assydiqi, Mochammad Choiri Cahyanti, Karina Regita Heryono, Didik Parameswari, Rian Eka Prestisia, Yona Yuliano Wahyu Handayani Wardani, Mentari Puspa Zainal Abidin