Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JFMR (Journal of Fisheries and Marine Research) Jurnal Perikanan Universitas Gadjah Mada AGROMIX
Wardani, Mentari Puspa
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Engineering Environmental Science Immunology & microbiology

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Konsep Community-Based Tourism dalam Pengelolaan Ekowisata Bahari (Studi Kasus di Clungup Mangrove Conservation, Kabupaten Malang): The Concept of Community-Based Tourism in Marine Ecotourism Management (Case Study on Clungup Mangrove Conservation, Malang Regency) Harahab, Nuddin; Puspitawati, Dhiana; Kusumaningrum, Adi; Supriyadi, Supriyadi; Wardani, Mentari Puspa; Asyifa Anandya
JFMR (Journal of Fisheries and Marine Research) Vol. 8 No. 1 (2024): JFMR on March
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2024.008.01.2

Abstract

Pengelolaan ekowisata yang baik adalah ketika ekowisata dapat memberikan manfaat bagi seluruh masyarakat. Salah satu konsep yang menjelaskan peranan masyarakat tersebut dalam pembangunan pariwisata adalah Community-Based Tourism (CBT). Tujuan penelitian yaitu mendeskripsikan konsep pengelolaan ekowisata bahari berbasis masyarakat. Lokasi penelitian di Desa Sitiarjo, Sumbermanjing Wetan, Kabupaten Malang, Provinsi Jawa Timur pada bulan April 2021. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan diskusi dengan responden yang ada di daerah penelitian. Informan awal penelitian ini dipilih secara purposive (purposive sampling) selanjutnya penentuan informan yang lainnya dilakukan secara snowball berdasarkan petunjuk dari informan kunci terdiri 20 responden yang memahami bidang ekowisata. Pendekatan dalam penelitian ini adalah bersifat kualitatif dengan maksud untuk memahami fenomena tentang pengelolaan ekowisata bahari berbasis masyarakat. Metode analisis dalam penelitian ini menggunakan model interaktif. Hasil penelitian menunjukkan bahwa konsep pengelolaan ekowisata bahari melibatkan dan menempatkan masyarakat lokal sebagai pengendali penuh dalam pengelolaannya. Pemerintah sebagai regulator dan fasilitator berperan strategis dalam pengelolaan ekowisata, begitu juga pihak swasta, peneliti, dan media juga sangat diperlukan sebagai katalisator.Good ecotourism management is when ecotourism can provide benefits to the whole community. One concept that explains the role of the community in tourism development is Community-Based Tourism (CBT). The research objective is to describe the idea of community-based marine ecotourism management. The research location is in Sitiarjo Village, Sumbermanjing Wetan, Malang Regency, East Java Province, April 2021. Data collection techniques are carried out using observation, interviews and discussions with respondents in the research area. The initial informants of this study were selected by purposive sampling (purposive sampling) and then the determination of other informants was carried out by snowball based on instructions from key informants consisting of 20 respondents as experts in ecotourism. The approach in this study is qualitative with the aim of intending to understand the phenomenon of community-based marine ecotourism management. The analytical method in this study uses an interactive model. The results showed that the concept of marine ecotourism management involves and places the local community as the whole controller in its management. The government, as a regulator and facilitator, plays a strategic role in ecotourism management, as well as the private sector, researchers, and the media are also needed as catalyst.
Allocative Efficiency of Tuna Fishing Business in South Prigi Waters, East Java Harahab, Nuddin; Anandya, Asyifa; Wardani, Mentari Puspa; Sofiati, Dwi; Supriyadi, Supriyadi; Sigit, Raehan Kamaludin
Jurnal Perikanan Universitas Gadjah Mada Vol 26, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jfs.92544

Abstract

Tuna resources have an important economic value and are spread across most of Indonesian waters, ranging from western Indonesian waters to eastern Indonesian waters. One of the distribution of tuna fish in Indonesia is East Java Province. Tuna fishing business is an economic activity carried out by small-scale fishermen by combining resources such as fishing costs, fishing experience, frequency of fishing, ship tonnage, engine power, and the amount of fuel used for fishing) to achieve the main goal of making a profit. This research is important to determine the factors that affect the productivity of tuna fishing business, analyse the allocative efficiency of the factors of production of tuna fishing business, and analyse the profits obtained by fishermen in their business of catching tuna in the waters of Prigi south of East Java. The research method used is descriptive through observation interviews and documentation. This research was conducted on tuna fish fishermen on the coast of Prigi, East Java Regency. The results showed that the conclusion of the factors that affect the productivity of tuna fishing business are fishing costs, fishing experience, frequency of fishing and ship tonnage. The use of fishing costs, frequency of fishing, and ship tonnage used by fishermen still has not reached the allocatively efficient level. The average production cost per year incurred is still relatively high, not proportional to the profit earned each year. This is because the biggest cost incurred is the cost of diesel fuel.
The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Abstract

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.
Leveraging Marketing Strategies For The Growth of Tlocor Marine Tourism in Sidoarjo, East Java Abidin, Zainal; Handayani, Wahyu; Wardani, Mentari Puspa; Cahyanti, Karina Regita; Assydiqi, Mochammad Choiri; Rizky, Aliflamita Marstati Nur; Heryono, Didik; Prestisia, Yona Yuliano
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.996

Abstract

Background: Marine tourism utilizes coastal and marine environments as primary attractions. Since the Covid-19 pandemic, Tlocor Marine Tourism in Sidoarjo Regency has experienced fluctuating, yet generally declining, visitor numbers.Purpose: The purpose of this study is to formulate effective marketing strategies that focus on digital technology utilization, enhanced promotion, destination branding, and the development of innovative, sustainable tourism products.Design/methodology/approach: A qualitative descriptive method was employed, involving four key informants from Tlocor Marine Tourism management. Data were collected through in-depth interviews and analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix).Findings/Result: The results indicate that Tlocor Marine Tourism falls into Quadrant III of the SWOT matrix, suggesting a turnaround (WO) strategy to minimize weaknesses and leverage available opportunities. Seven alternative strategies emerged from this analysis, with QSPM identifying the recruitment of professional experts in marketing and tour guiding as the top priority.Conclusion: The study concludes that Tlocor Marine Tourism requires strategic improvements focused on professional marketing, innovation, and digital promotion. The top priority identified is recruiting qualified marketing personnel and tour guides to enhance visibility, improve visitor experience, and support sustainable growth. Originality/value (State of the art): This research presents a structured model integrating SWOT and QSPM for post-pandemic marine tourism recovery, emphasizing digital marketing, destination branding, and sustainable product innovation as key drivers for boosting competitiveness. Keywords: marine tourism, marketing strategy, SWOT, QSPM, digital marketing
Co-Authors Adi Kusumaningrum Al Farizi, Widan Anandya, Asyifa Assydiqi, Mochammad Choiri Asyifa Anandya Cahyanti, Karina Regita Dhiana Puspitawati Ghufron, Moh. Heryono, Didik Isniawati, Hani Maulia, Wanda Khuril Mimit Primyastanto Mochammad Fattah, Mochammad Nuddin Harahab Prestisia, Yona Yuliano Rizky, Aliflamita Marstati Nur Sigit, Raehan Kamaludin Sofiati, Dwi Supriyadi Supriyadi Supriyadi Supriyadi Tsani, Moh. Nur Saidus Wahyu Handayani Zainal Abidin Zainal Abidin