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Konsep Community-Based Tourism dalam Pengelolaan Ekowisata Bahari (Studi Kasus di Clungup Mangrove Conservation, Kabupaten Malang): The Concept of Community-Based Tourism in Marine Ecotourism Management (Case Study on Clungup Mangrove Conservation, Malang Regency) Harahab, Nuddin; Puspitawati, Dhiana; Kusumaningrum, Adi; Supriyadi, Supriyadi; Wardani, Mentari Puspa; Asyifa Anandya
JFMR (Journal of Fisheries and Marine Research) Vol. 8 No. 1 (2024): JFMR on March
Publisher : Faculty of Fisheries and Marine Science, Brawijaya University, Malang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jfmr.2024.008.01.2

Pengelolaan ekowisata yang baik adalah ketika ekowisata dapat memberikan manfaat bagi seluruh masyarakat. Salah satu konsep yang menjelaskan peranan masyarakat tersebut dalam pembangunan pariwisata adalah Community-Based Tourism (CBT). Tujuan penelitian yaitu mendeskripsikan konsep pengelolaan ekowisata bahari berbasis masyarakat. Lokasi penelitian di Desa Sitiarjo, Sumbermanjing Wetan, Kabupaten Malang, Provinsi Jawa Timur pada bulan April 2021. Teknik pengumpulan data dilakukan dengan cara observasi, wawancara dan diskusi dengan responden yang ada di daerah penelitian. Informan awal penelitian ini dipilih secara purposive (purposive sampling) selanjutnya penentuan informan yang lainnya dilakukan secara snowball berdasarkan petunjuk dari informan kunci terdiri 20 responden yang memahami bidang ekowisata. Pendekatan dalam penelitian ini adalah bersifat kualitatif dengan maksud untuk memahami fenomena tentang pengelolaan ekowisata bahari berbasis masyarakat. Metode analisis dalam penelitian ini menggunakan model interaktif. Hasil penelitian menunjukkan bahwa konsep pengelolaan ekowisata bahari melibatkan dan menempatkan masyarakat lokal sebagai pengendali penuh dalam pengelolaannya. Pemerintah sebagai regulator dan fasilitator berperan strategis dalam pengelolaan ekowisata, begitu juga pihak swasta, peneliti, dan media juga sangat diperlukan sebagai katalisator.Good ecotourism management is when ecotourism can provide benefits to the whole community. One concept that explains the role of the community in tourism development is Community-Based Tourism (CBT). The research objective is to describe the idea of community-based marine ecotourism management. The research location is in Sitiarjo Village, Sumbermanjing Wetan, Malang Regency, East Java Province, April 2021. Data collection techniques are carried out using observation, interviews and discussions with respondents in the research area. The initial informants of this study were selected by purposive sampling (purposive sampling) and then the determination of other informants was carried out by snowball based on instructions from key informants consisting of 20 respondents as experts in ecotourism. The approach in this study is qualitative with the aim of intending to understand the phenomenon of community-based marine ecotourism management. The analytical method in this study uses an interactive model. The results showed that the concept of marine ecotourism management involves and places the local community as the whole controller in its management. The government, as a regulator and facilitator, plays a strategic role in ecotourism management, as well as the private sector, researchers, and the media are also needed as catalyst.

Allocative Efficiency of Tuna Fishing Business in South Prigi Waters, East Java Harahab, Nuddin; Anandya, Asyifa; Wardani, Mentari Puspa; Sofiati, Dwi; Supriyadi, Supriyadi; Sigit, Raehan Kamaludin
Jurnal Perikanan Universitas Gadjah Mada Vol 26, No 2 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jfs.92544

Tuna resources have an important economic value and are spread across most of Indonesian waters, ranging from western Indonesian waters to eastern Indonesian waters. One of the distributions of tuna fish in Indonesia is East Java Province. Tuna fishing business is an economic activity carried out by small-scale fishermen by combining resources such as fishing costs, fishing experience, frequency of fishing, ship tonnage, engine power, and the amount of fuel used for fishing) to achieve the main goal of making a profit. This research is important to determine the factors that affect the productivity of tuna fishing business, analyze the allocative efficiency of the factors of production of tuna fishing business, and analyze the profits obtained by fishermen in their business of catching tuna in the waters of Prigi south of East Java. The research method used is descriptive through observation interviews and documentation. This research was conducted on tuna fish fishermen on the coast of Prigi, East Java Regency. The results showed that the conclusion of the factors that affect the productivity of tuna fishing business are fishing costs, fishing experience, frequency of fishing and ship tonnage. The use of fishing costs, frequency of fishing, and ship tonnage used by fishermen still has not reached the allocatively efficient level. The average production cost per year incurred is still relatively high, not proportional to the profit earned each year. This is because the biggest cost incurred is the cost of diesel fuel.

The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani

Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.

Leveraging Marketing Strategies For The Growth of Tlocor Marine Tourism in Sidoarjo, East Java Abidin, Zainal; Handayani, Wahyu; Wardani, Mentari Puspa; Cahyanti, Karina Regita; Assydiqi, Mochammad Choiri; Rizky, Aliflamita Marstati Nur; Heryono, Didik; Prestisia, Yona Yuliano
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.996

Background: Marine tourism utilizes coastal and marine environments as primary attractions. Since the Covid-19 pandemic, Tlocor Marine Tourism in Sidoarjo Regency has experienced fluctuating, yet generally declining, visitor numbers.Purpose: The purpose of this study is to formulate effective marketing strategies that focus on digital technology utilization, enhanced promotion, destination branding, and the development of innovative, sustainable tourism products.Design/methodology/approach: A qualitative descriptive method was employed, involving four key informants from Tlocor Marine Tourism management. Data were collected through in-depth interviews and analyzed using SWOT (Strengths, Weaknesses, Opportunities, Threats) and QSPM (Quantitative Strategic Planning Matrix).Findings/Result: The results indicate that Tlocor Marine Tourism falls into Quadrant III of the SWOT matrix, suggesting a turnaround (WO) strategy to minimize weaknesses and leverage available opportunities. Seven alternative strategies emerged from this analysis, with QSPM identifying the recruitment of professional experts in marketing and tour guiding as the top priority.Conclusion: The study concludes that Tlocor Marine Tourism requires strategic improvements focused on professional marketing, innovation, and digital promotion. The top priority identified is recruiting qualified marketing personnel and tour guides to enhance visibility, improve visitor experience, and support sustainable growth. Originality/value (State of the art): This research presents a structured model integrating SWOT and QSPM for post-pandemic marine tourism recovery, emphasizing digital marketing, destination branding, and sustainable product innovation as key drivers for boosting competitiveness. Keywords: marine tourism, marketing strategy, SWOT, QSPM, digital marketing

MANAJEMEN PRODUKSI DAN KELAYAKAN FINANSIAL PEMBESARAN UDANG VANNAMEI (Litopenaeus vannamei) DI INSTALASI PEMBESARAN UDANG (IPU) GUNDIL BALAI PERIKANAN BUDIDAYA AIR PAYAU (BPBAP) SITUBONDO, JAWA TIMUR Wardani, Mentari Puspa; Novitasari, Dwi Putri Fariyani
JURNAL LEMURU Vol 5 No 2 (2023): JURNAL LEMURU: Jurnal Ilmu Perikanan dan Kelautan Indonesia
Publisher : Program Studi Teknologi Hasil Perikanan|Fakultas Pertanian|Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/jl.v5i2.2692

Udang vannamei (Litopenaeus vannamei) memiliki kontribusi ekspor kurang lebih mencapai 85%. Udang vannamei merupakan produk perikanan yang bernilai ekonomis tinggi dan sangat diminati karena nilai gizinya yang baik. Tingginya permintaan udang vannamei mendorong pembudidaya untuk meningkatkan produksinya dengan memperbaiki teknik budidaya. Budidaya udang vannamei dengan pola super merupakan sistem budidaya masa depan dengan padat tebar tinggi dan produktivitas tinggi. Produksi udang vannamei lebih disukai oleh eksportir, maka dari itu dalam usaha produksi udang vannamei perlu adanya manajemen produksi. Manajemen produksi perlu memperhatikan proses produksi dalam berbagai hal, mulai dari perencanaan, pengoprasian dan pengawasan. Proses pembesaran udang vannamei terdapat beberapa tahapan seperti persiapan kolam, maIyanajemen pakan, pengontrolan kondisi, manajemen air, panen dan pemasaran hasil produksi pembesaran udang vannamei. Produksi pembesaran udang vannamei perlu memperhatikan analisis finansial. Hasil yang didapatkan menggunakan data analisis finansial didapatkan hasil Keuntungan, R/C Ratio, Rentabilitas, BEP dan ROI yang menunjukkan nilai positif dan melebihi ukuran yang ditetapkan sehingga dapat dikatakan usaha ini layak.

Status pengelolaan perikanan tongkol yang berbasis di PPP Pasongsongan Sumenep, Jawa Timur : suatu pendekatan ekosistem: Status of tongkol fisheries management based in PPP Pasongsongan Sumenep, East Java: an ecosystem approach Farizi, Wildan Al; Wardani, Mentari Puspa; Primyastanto, Mimit; Supriyadi, Supriyadi; Ghufron, Moh; Wijaya, Arsyad Rifai Fajar
AGROMIX Vol 14 No 2 (2023)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v14i2.3579

Introduction: The increase in the purse seine fishing fleet and the decline in tuna production will have an impact on the decline in CPUE (Catch Per Unit Effort) per year. The CPUE trend that continues to decline every year is feared to have a negative impact on fish resource stocks and even the tendency of overfishing. Therefore, to overcome the existing problems, an integrated approach to fisheries management is needed through the Ecosystem Approach to Fisheries Management (EAFM). This study aims to assess the status and formulate management actions for tuna fisheries based in the Pasongsongan Coastal Fishing Port (PPP), Sumenep Regency. Methods: The types and sources of data used in this research are primary and secondary data. Primary data were collected through survey and observation methods. Interviews were conducted with 40 randomly selected purse seine fishermen respondents, as well as 1 employee of the Sumenep District Fisheries Office. Secondary data were collected through existing data such as tuna catch, number of trips, number of purse seine fleets, fish prices. Analysis was conducted through an indicator approach using the Multi Criteria Analysis (MCA) approach. Results: The results of the analysis show that the institutional domain shows a very good status, while for the domains of fish resources, fishing techniques, and social with good status, then the economic domain has a moderate status. Conclusion: Based on these indicators, the management status of tuna resources based in the Pasongsongan Coastal Fishing Port is generally in good condition.

The role of digital marketing and electronic word of mouth in restoring interest and visiting decisions to mangrove ecotourism Kampung Blekok, Situbondo in the new normal era Abidin, Zainal; Fattah, Mochammad; Wardani, Mentari Puspa; Isniawati, Hani
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4491

Introduction: The presence of ecotourism is more oriented toward environmental conservation, utilization of natural resources, cultural preservation, and economic benefits. However, post-COVID-19 pandemic tourist visits to the Kampung Blekok mangrove ecotourism have not recovered, and the condition of the ecotourism is not maintained and is damaged. This research aims to analyze the influence of digital marketing, electronic word of mouth, and interest in visiting on the decision to visit the Kampung Blekok mangrove ecotourism. Methods: Data collection on ecotourism behavior was obtained from 172 respondents using a questionnaire. The data analysis technique used was Structural Equation Modeling Partial Least Squares (SEM-PLS) with WarpPLS version 8.0. Results: The results of the research analysis show that digital marketing and eWOM produce a positive and significant influence on visit intention and decision. The mediating role of visiting interest in the relationship between digital marketing and eWOM on visiting decisions is partial. Mangrove ecotourism managers in Kampung Blekok can optimize digital marketing and eWOM strategies, and adapt to current tourism situations and trends. Conclusion: Digital marketing and eWOM are important in shaping visit interest and determining tourist decisions. Changes in tourist behavior using digital media can be a tool for progressing the ecotourism business by increasing tourists' visiting decisions.

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