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All Journal WIDYAKALA JOURNAL PERFORMA : Media Ilmiah Teknik Industri
Aprilia, Ika Riswi
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Designing Secondary Packaging for Skincare Products Using the Kansei Engineering Method Faizi, Isnaini; Aprilia, Ika Riswi; Wati, Rahma; Sari, Novi Purnama
WIDYAKALA JOURNAL : JOURNAL OF PEMBANGUNAN JAYA UNIVERSITY Vol 12, No 2 (2025): Urban Lifestyle and Urban Development
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UPJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36262/widyakala.v12i2.1198

Abstract

The use of secondary packaging in skincare product bundles is essential for the shipping process. Relying solely on bubble wrap presents drawbacks, as it is non-reusable and lacks aesthetic value. The absence of optimal secondary packaging increases the risk of product damage during distribution and reduces visual appeal, ultimately affecting consumer perceptions of quality and brand credibility. Therefore, the design and development of suitable secondary packaging is necessary. This study aims to identify appropriate design elements based on user perceptions using the Kansei Engineering method, which has proven effective in product development. A total of 43 Kansei words were extracted from 39 packaging samples, resulting in two primary design concepts: “Practical-Modern” and “User Friendly- Untenable” The selected design elements include: leather and plastic materials (X1.6), pouch shape (X2.7), leather handle with divider (X3.7), four-sided flip-top closure (X4.9), modern design style (X5.1), and transparent red color (X6.10). The highest correlation value (PCC = 0.8963) was found in the “shape” element, indicating its strong influence on consumer perception. The final design was implemented as a physical mockup. Evaluation results showed that 59.4% of respondents preferred the design concept reflecting ease of use. Fuzzy Logic analysis confirmed these findings, placing the design in a neutral category leaning toward user-friendliness. These findings offer valuable insights into how emotional consumer preferences can inform secondary packaging strategies for skincare products.
Penerapan Metode PCA dalam Penentuan Konsep Desain Kemasan Sekunder untuk Produk X Aprilia, Ika Riswi; Sari, Novi Purnama; Faizi, Isnaini; Wati, Rahma
Performa: Media Ilmiah Teknik Industri Vol 22, No 2 (2023): Performa: Media Ilmiah Teknik Industri
Publisher : Industrial Engineering, Faculty of Engineering, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/performa.22.2.80739

Abstract

Saat ini skincare sudah menjadi salah satu produk yang wajib digunakan oleh masyarakat Indonesia. Oleh karena itu, brand skincare harus mempersiapkan proses distribusinya dengan baik, termasuk merancang kemasan sekunder yang sesuai. Namun produk “X” hanya menggunakan bubble wrap saat pengiriman, sehingga belum menggunakan kemasan distribusi yang sesuai. Hal tersebut, dapat menyebabkan masalah yaitu kerusakan atau kebocoran dan juga dapat merusak citra merek pada konsumen. Penelitian ini bertujuan untuk mengidentifikasi kebutuhan konsumen dan mengidentifikasi konsep visual terhadap produk perawatan kulit “X” berdasarkan emosi dan perasaan konsumen dengan metode Kansei Engineering. Kansei Engineering merupakan metode yang dapat memahami preferensi konsumen dan dapat memastikan konsep desain sesuai dengan harapan. Hasil identifikasi kebutuhan konsumen terhadap produk skincare diperoleh 43 kata kansei dari 39 sampel. Konsep desain kemasan diperoleh dari ekstrasi kata Kansei dengan metode Principal Component Analysis (PCA). Konsep yang dihasilkan terdapat dua pasang yaitu PC1 “Modern-Praktis” dan PC2 “User Friendly-Untenable”.
Co-Authors Faizi, Isnaini Novi Purnama Sari Rahma Wati