Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies
Putri, Meylani Yulia
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis Of Perceived Quality As A Mediator Between Brand Image And Electronic Word Of Mouth On Brand Loyalty Among Users Of The Originote Skincare Products Putri, Meylani Yulia; Purwanto, Sugeng; Hadi Raharjo, Raden Johnny
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12160

Abstract

The Originote is a local skincare brand that has been proven to overclaim, but has not experienced a significant decline in sales. The study was conducted with the aim of analyzing the effect of brand image and electronic word of mouth on brand loyalty with perceived quality as a mediating variable, in generation Z users of The Originote skincare in Surabaya City. Quantitative methods are used in this research, involving 114 respondents as samples taken by purposive sampling, and analyzed with SEM-PLS method using SmartPLS 3.0 application. The results showed that brand image has a direct effect on brand loyalty, while electronic word of mouth cannot directly influence brand loyalty. In addition, it is concluded that perceived quality mediates the relationship between brand image and electronic word of mouth on brand loyalty. This research highlights the importance of brand image and perceived quality in maintaining consumer loyalty.
Co-Authors Hadi Raharjo, Raden Johnny Sugeng Purwanto