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All Journal International Journal of Indonesian Business Review Journal of Fundamental Management (JFM)
Bahtiar, Firman Adam
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Understanding Green Purchase Intention in the Electronic Product Market: The Mediating Role of Green Trust Bahtiar, Firman Adam; Asih, Daru
International Journal of Indonesian Business Review Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i1.1189

Abstract

Purpose – This study aims to test and analyze the influence of green perceived value, green awareness, and environmental knowledge on green electronics purchase intention, both directly and through the mediation of green trust. Methodology/approach – A survey that included information on green purchase intention was used to collect data from 200 purchasers and potential purchasers of electronic product in urban cities of Java Island, and a Structural Equation Model (SEM) test was conducted using Smart PLS software. Findings – It was found that green perceived value, green awareness, environmental knowledge, and green trust have a positive and significant influence on green electronic purchase intention. And on the other hand, green trust also has a positive and significant influence in mediating the relationship between green preceived value, green awareness, and environmental knowledge and green electronic purchase intention. Novelty/value – The novelty of this research lies in the integration of the role of Green Trust as a mediator, focusing on the context of the green electronic market in Indonesia, and the use of a comprehensive PLS-SEM analysis method.
PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN DISPLAY PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI PRODUK TELEVISI (Studi pada Transmart Wilayah Jabodetabek) Bahtiar, Firman Adam; Harwani, Yuli
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17920

Abstract

This study aims to determine and analyze the effect of price perception, service quality, and product display on television product purchasing decisions. The population of this research is Transmart consumers in the Greater Jakarta area who shop for television, with a sample of 105 respondents based on the Hair Method. The design of this research is descriptive, with a quantitative approach in associative form. Collecting data using a survey method with the research instrument is a questionnaire. The data is processed using Partial Least Square (PLS) version 3.0. Based on the measurement and structural tests that perception of price and service quality, each has a positive and significant effect on consumer decisions to buy television products at Transmart, while product displays have a positive but not significant effect. Theoretically, this research is expected to be able to contribute in increasing scientific knowledge. And practically the researchers hope that the results of this study can be used as a reference in determining the company's strategic policies to improve sales performance.
Co-Authors Daru Asih Yuli Harwani, Yuli