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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia Aptisi Transactions on Technopreneurship (ATT) Jurnal Doktor Manajemen (JDM) Jurnal Manajemen Dinasti International Journal of Digital Business Management Jurnal Pasar Modal dan Bisnis Sricommerce: Journal of Sriwijaya Community Services Business Economic, Communication, and Social Sciences Journal (BECOSS) Engineering, Mathematics and Computer Science Journal (EMACS) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Teratai Jurnal Ekonomi, Teknologi dan Bisnis International Journal of Indonesian Business Review Jurnal Komunikasi Indonesia Management Analysis Journal Journal of Fundamental Management (JFM)
Yuli Harwani
Universitas Mercu Buana
Aerospace Engineering Arts Humanities Astronomy Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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MEMAHAMI PERAN EKUITAS MEREK SEBAGAI KEUNGGULAN BERSAING TERHADAP PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN PERGURUAN TINGGI Harwani, Yuli
Jurnal Manajemen Vol 21, No 3 (2017): October 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i3.259

Abstract

This study aims to understand the role of brand equity as a competitive advantage associated with the decision-making process in the selection of universities. The research method used in this research is descriptive method. The object of this research as many as 100 people in West Jakarta, especially in the area of Kembangan and Kebon Jeruk. The approach used in this research is Structural Equation Model (SEM) with Smart PLS analysis tool. The results showed that brand equity has a positive and significant impact on competitive advantage. Brand equity has a positive and significant impact on decision stability. However, competitive advantage shows no effect on decision making.
IS IT A RELATIONAL MARKETING STRATEGY? CLUSTER ANALYSIS @UNIVERSITASMERCUBUANAJAKARTA FACEBOOK POST AND COMMENT Arissetyanto Nugroho; Tatik Nur Khayati; Yuli Harwani; Janfry Sihite
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (599.902 KB)

Abstract

Abstract: The objective of the research is to analyze the relational marketing strategy from the application of new media facebook in the private university Facebook account @universitasmercubuanajakarta. 5575 post and comment within the year 2013 collected, 51 irrelevant data excluded from the analysis, and finally there are 1412 post and 4112 comment analyzed. There are 756 accounts generated the post, @universitasmercubuanajakarta post 872 times and there are 84% (633) accounts post 1 time, furthermore there are 97% (735) personal account and 3% (21) organization account. The gender of the 735 personal account are 40% (297) woman and 60% (438) man. There are 2015 account generated the comment, @universitasmercubuanajakarta comments 456 times and there are 90% (1805) accounts comment 1-2 times, furthermore there are 99,99% (2011) personal account and less than 0,01% (4) organization account. The gender of the 2011 personal account are 37% (748) woman and 63% (1267) man. These post and comment interaction confirmed the relational marketing activities @universitasmercubuanajakarta, further cluster analysis conducted and confirmed the application of relational marketing strategy within four main themes which are The Student Achievement, The University External Cooperation, The Employee Class Program & Facilities, and The Information for Prospective & New Students.Keywords: Relational Marketing, @universitasmercubuanajakarta, Facebook Post & Comment, Provalis Research QDA Miner, Cluster Analysis
MINAT PEMILIHAN PERGURUAN TINGGI DAN PERAN KELOMPOK REFERENSI SERTA KOMUNIKASI PEMASARAN TERINTEGRASI Yuli Harwani; Budi Suharjo; Rita Nurmalina; Gendut Suprayitno
MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.348 KB) | DOI: 10.22441/mix.2018.v8i2.001

Abstract

Abstract. This study aims to examine the role of reference groups and integrated marketing communications with the intention of college selection through the mediation of attitudes and subjective norms of consumers. The analysis is done from the perspective of high school students in Indonesia as a developing country. The survey was conducted on 432 students with 91.90 percent of respondent's data that can be analyzed. Data analysis and model testing are proposed using Structural Equation Modeling - Lisrel. The result of the analysis shows that there is an influence of the reference group, integrated marketing communications, attitude and subjective norm toward the intention of college selection. These results provide an overview to the college managerial to develop an integrated marketing communication strategy aimed not only at the consumers of high school students, but also those who play a role in influencing the electoral process such as schools, friends and families, especially parents. Empirically, the results of this study indicate that college consumers in Indonesia in this study are high school students assess that integrated reference groups and marketing communications have an important role in influencing their electoral intention. Subsequently found, the reference group and integrated marketing communications affect the intention of college selection with the mediation of attitude and subjective norms.
Analisis Eksploratori Tweet Saham Studi Eksploratori Twitter IDX (@IDX_BEI) Dewi Anggraini; Yuli Harwani
Jurnal Pasar Modal dan Bisnis Vol 1 No 1 (2019)
Publisher : The Indonesia Capital Market Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.686 KB) | DOI: 10.37194/jpmb.v1i1.12

Abstract

Purpose- The purpose of this research is 2, that is, exploration in utilizing microblogging twitter data to obtain stock market sentiment attribute, secondly, finds the attribute of Indonesian stock market sentiment from twitter Indonesia Stock Exchange @IDX_BEI. Methods- This research is an exploratory study with longitudinal data. In exploratory research, the data used are primary data obtained by collecting Twitter social network account tweets, tweet samples are determined based on the period span July to December 2016. Finding- This research has obtained the stock market sentiment attribute obtained from @idx_bei, but the results are still minimal because the tweets delivered in @idx_bei are still general regarding IHSG and IPO only.
Rekomendasi Desain Operasi Pelayanan Publik Melalui Evaluasi Pemenuhan Harapan Masyarakat dan Pengukuran Kinerja (Membidik Pelayanan Publik Negara China) Yuli Harwani; Hesti Maheswari
Jurnal Manajemen dan Bisnis Indonesia Vol 1 No 3 (2014): Jurnal Manajemen Bisnis Indonesia - Edisi Juni 2014
Publisher : Forum Manajemen Indonesia (FMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31843/jmbi.v1i3.27

Abstract

Complaints communities in the developing countries, especially Indonesia to the public service are still extremely high. Perceived imbalances such as in: obscurity of time, cost and method of service; discrimination in services based on the relationships of friends, family, political affiliation, ethnic and even religious; chain length the more entrenched bureaucracy and bribery and extortion. This condition is a signaled for the government to seek strategic solutions to improve public services. This study aims to discover the design of public service operations in accordance with the expectations of society by measuring the performance of the public service. Recommended design is a design that lead to e-Government and reinventing goverment to give birth standard operating procedures (SOP) and minimum service standards (SPM) for public services in Indonesia, especially in the public service that is closest to the village community with Quality function deployment (QFD) in house of quality (HOQ) method. In the first phase of the study mapped 36 public expectations of public services, which are shown in this analysis that the public is not getting an appropriate and satisfying service, although does not show the high gap. On the other hand mapping the public response to the internet-based administration showed the unpreparedness of the people against the internet-based public services. The majority of respondents claimed to feel more comfortable and definitely served in the village office immediately met with the officers. Queue and the possibility of intervention or extortion is not a problem for society. In the second phase of this study will examine the true public service bureaucracy and the possibility of cutting the bureaucratic process that is more streamlined, clear, fast, and facilitate community. Last step is to benchmark the Chinese State as densely populated countries such as Indonesia, to make strategic steps and implementable in problem solving public dissatisfaction with public services and the number of maladministration. Keywords: fulfillment of community expectations, e-goverment, reinventing goverment, standard operating procedures, minimum service standards, good governance
Keputusan Pembelian Konsumen Gerai Makanan Cepat Saji Ditinjau dari Kualitas Produk, Persepsi Harga dan Iklan Yuli Harwani; Fauziyah Fauziyah
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 3 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i3.6659

Abstract

Western fast food restaurant recently becoming a solution in providing meal service for those who are busy, especially for workers, students. Fastfood considered favored for the decent taste and price. This study aims to investigate the customers’ decision on purchasing the product that is much affected by the product quality, perception on price and also advertisments. The data analysis is done for 170 closed questionaire form the McDonalds booth in Jakarta Barat using convience sampling method. The result of descriptive analysis showed that most of the customer visiting the booth is female, students and college students and in between the age of 15-21 years old. The data analysis method and the hypotheses test are utilized by Smart-PLS (Partial Least Square) to find out predictive linear relationship among the variables studied. The testing method is utilizing the Measurement Model (Outer Model) and structural model (inner model). Latent variable relationship test result indicates that prime decision on purchasing is significantly affected by perception on price. In addition, the product quality followed by advertising is significantly affected consumer purchasing decisions.
Framework Prediksi Serapan Bekerja Alumni Berbasis Pembelajaran Mesin Devi Fitrianah; Yuli Harwani
Engineering, MAthematics and Computer Science (EMACS) Journal Vol. 2 No. 1 (2020): EMACS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/emacsjournal.v2i1.6251

Abstract

Menentukan serapan lulusan di dunia industri yang dicetak oleh perguruan tinggi merupakan sebuah usaha yang harus dilakukan dalam rangka untuk dapat melihat ke efektifkan kurikulum akademik yang diberikan pada saat dibangku kuliah. Karakteristik serta proses yang dilakukan untuk mendapatkan prediksi dan pemetaan ini memerlukan analisis data yang kompleks. Sebuah pendekatan pembelajaran mesin dengan framework prediksi dapat diterapkan untuk mendapatkan pola, prediksi dan pemetaan serapan lulusan di dunia kerja. Selain itu tentunya akan didapat sebuah pola jenis mahasiswa dengan karakteristik akademik seperti apa yang cepat diserap di dunia industri. Artikel ini mencoba menjawab untuk mengembangkan sebuah pendekatan prediksi berbasis pembelajaran mesin untuk menentukan serapan lulusan di dunia industri.
Kepuasan Konsumen Tidak Selalu Membentuk Loyalitas Yuli Harwani
Jurnal Manajemen Vol. 21 No. 3 (2017): October 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i3.259

Abstract

This study aims to understand the role of brand equity as a competitive advantage associated with the decision-making process in the selection of universities. The research method used in this research is descriptive method. The object of this research as many as 100 people in West Jakarta, especially in the area of Kembangan and Kebon Jeruk. The approach used in this research is Structural Equation Model (SEM) with Smart PLS analysis tool. The results showed that brand equity has a positive and significant impact on competitive advantage. Brand equity has a positive and significant impact on decision stability. However, competitive advantage shows no effect on decision making.
CITRA DESTINASI WISATA SUKU BADUY DAN DAMPAKNYA TERHADAP KUNJUNGAN WISATA PASCA PANDEMI COVID 19 Eka Prasetiawan; Yuli Harwani; Dudi Permana; Yanto Ramli
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17403

Abstract

Covid-19 is a global pandemic that affects all sectors including the tourism sector. Almost all tourist destinations are affected. This study aims to determine and examine the impact of the image of the Baduy Tribe tourist destination on tourist visits after the Covid-19 Pandemic. The research method uses a qualitative-descriptive method. The subjects used are tourists who have visited the village of the Baduy Tribe. The analysis technique used is explanatory. The results of the study show that the image of the Baduy Tribe tourist destination has an impact on tourist visits after the Covid-19 Pandemic. It is recommended that efforts be made to attract tourists for return visits to the Baduy Tribe.
STRATEGY OF SALES VOLUME EXPANSION FOR MSME GROUP IN BANTARJAYA VILLAGE, RANCABUNGUR - BOGOR Daru Asih; Yuli Harwani; Yanto Ramli; Yusliza Mohd Yussoff; Eko Tama Putra Saratian; Mochamad Soelton
Jurnal Pengabdian Teratai Vol 4 No 1 (2023): Jurnal Pengabdian Teratai
Publisher : Lembaga Penelitian Dan Pengabdian Pada Masyarakat (LPPM) Institut Bisnis dan Informatika (IBI) Kosgoro 1957

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/teratai.v4i1.735

Abstract

The main problem of a small industry is not only to achieve a stable high level of performance but also to maintain a position in the market while competing with all the unexpected challenges that will come. the situation in Bantarjaya Village, several problems can be formulated as obstacles. These problems include how to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. Efforts to create innovations related to product distribution patterns that experience difficulties in production and increase sales volume. this needs to be done by providing knowledge and skills in applying pilot-based marketing management methods to increase revenue. And support coaching motivation and managerial and entrepreneurial skills. Currently, MSMEs spread across Bantarjaya Village are a reference in producing processed snacks. Like, dodol, rangginang, and other pastries, in the home food product industry. Trading services are of course very important so that society continues to develop in a better direction. However, until now his team together with all the human resources of the Bantarjaya village government have continued to struggle to achieve unfinished work programs. Business continuity is a non-static phenomenon due to several reasons such as global climate conditions, scarce resources, insecure and competitive global scenarios, imminent population increase, political instability, economic crises, and innovative new technologies in the world.
Co-Authors Adi Nurmahdi Adipradana, Yoga Ali, Anees Janee Arief Bowo Prayoga Kasmo Arissetyanto Nugroho Arsih, Yayuk Budhi Bahtiar, Firman Adam Budi Suharjo Daru Asih Desy Dharmawati Devi Fitrianah Dewi Anggraini Ditra Krahara, Yuwan Dudi Permana Eka Prasetiawan Eka Prasetiawan Eko Tama Putra Saratian Erna Sofriana Imaningsih Fauziyah Fauziyah Gendut Suprayitno Granita, Widya Hareka, Muhammad Bimo Hesti Maheswari Janfry Sihite Karyatun, Subur Larasati, Tri Yuni Mahadewi, Erlina P. Mochamad Soelton Muhammad Thamrin Nita Monica Turnip Oktaviani, Bella Panigoro, Erwin Petan, Fredik Alexander Rahmad, Khozaeni Bin Rina Astini Ririn Wulandari Rita Nurmalina Sianita, Pricillia Priska Surip, Ngadino Tatik Nur Khayati Tine Yuliantini Yanto Ramli Yusliza Mohd Yussoff