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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Manajemen Dinasti International Journal of Digital Business Management Sricommerce: Journal of Sriwijaya Community Services International Journal of Economics, Business, and Entrepreneurship (IJEBE) Jurnal Ekonomi, Teknologi dan Bisnis International Journal of Indonesian Business Review Jurnal Komunikasi Indonesia Journal of Fundamental Management (JFM)
Yuli Harwani, Yuli
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Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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MEMAHAMI PERAN EKUITAS MEREK SEBAGAI KEUNGGULAN BERSAING TERHADAP PENGAMBILAN KEPUTUSAN DALAM PEMILIHAN PERGURUAN TINGGI Harwani, Yuli
Jurnal Manajemen Vol 21, No 3 (2017): October 2017
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v21i3.259

Abstract

This study aims to understand the role of brand equity as a competitive advantage associated with the decision-making process in the selection of universities. The research method used in this research is descriptive method. The object of this research as many as 100 people in West Jakarta, especially in the area of Kembangan and Kebon Jeruk. The approach used in this research is Structural Equation Model (SEM) with Smart PLS analysis tool. The results showed that brand equity has a positive and significant impact on competitive advantage. Brand equity has a positive and significant impact on decision stability. However, competitive advantage shows no effect on decision making.
The Impact of Digital Communication on Online Purchasing Behavior among Indonesian Millennials: A Case Study of Tokopedia Panigoro, Erwin; Harwani, Yuli; Permana, Dudi; Imaningsih, Erna Sofriana; Mahadewi, Erlina P.
JURNAL KOMUNIKASI INDONESIA Vol. 12, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses the impact of digital communication on the online purchasing behavior of millennials in Indonesia, with a particular focus on transaction flow through the online commerce platform Tokopedia. The study aims to show that Tokopedia's digital communications determine users' attitudes and purchasing behavior. In this paper, the quantitative research method of causal design is adopted, and 210 respondents selected by simple random sampling are used as the sample size. The variables examined in this study include perceptions related to digital communication and online purchasing behavior, which are manipulated through different dimensions and indicators. The results show that perceived digital communication has a significant and positive impact on online purchasing behavior. Additionally, the study suggested that Tokopedia should develop a digital communication strategy to improve customer experience. Further research could expand the sample size and examine other variables for a more complete understanding of consumer behavior.
THE EFFECT OF SERVICE QUALITY AND CORPORATE IMAGE ON CUSTOMER SATISFACTION AND LOYALTY OF THE CARGO TERMINAL AT SAMS SEPINGGAN AIRPORT BALIKPAPAN DURING THE COVID-19 PANDEMIC Thamrin, Muhammad; Harwani, Yuli
Dinasti International Journal of Digital Business Management Vol. 3 No. 2 (2022): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v3i2.1120

Abstract

This study aims to analyze the effect of service quality and corporate image on customer satisfaction and loyalty at the cargo terminal at SAMS Airport, Balikpapan. This study uses a quantitative positivism paradigm which is used to determine the relationship between variables. Data were taken using a questionnaire method given to 120 respondents with a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM) - Partial Least Square (PLS). The results of research with 6 careful hypotheses include service quality has a positive and significant effect on customer satisfaction, corporate image has a positive and significant influence on customer satisfaction, service quality has a positive and significant influence on corporate image, service quality has no positive and significant effect on customer loyalty, corporate image has no positive and significant effect on customer loyalty, and customer satisfaction has a positive and significant effect on customer loyalty.
A Conceptual Framework of Digital Marketing, Brand Image, and Product Quality Towards Repurchase Intention of Frozen Food Products Through Purchase Decision of Kingko Food Jakarta. Adipradana, Yoga; Harwani, Yuli
Dinasti International Journal of Digital Business Management Vol. 5 No. 1 (2023): Dinasti International Journal of Digital Business Management (December 2023 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i1.2129

Abstract

Kingko Food, a small and medium-sized enterprise in the frozen food industry, has encountered a significant decline in sales over the past three years. This research aims to conceptualize the influence of digital marketing, brand image, and product quality on the intention to repurchase frozen food products. A particular focus is placed on the role of purchase decisions as an intermediary factor. The study adopts a quantitative methodology and a causal design approach. It targets consumers who have previously purchased from Kingko Food, exploring how their perceptions and experiences, shaped by digital marketing efforts, brand image, and the quality of the products, contribute to their decision to repurchase. The research seeks to map out the direct and indirect impacts of the three key variables – digital marketing, brand image, and product quality – on customer repurchase intention. In particular, it examines how these factors influence the purchase decision process, hypothesized to affect the likelihood of customers repurchasing the product. By delving into these relationships, the study aims to provide deeper insights into the determinants of customer loyalty and repeated purchase behavior in the context of the frozen food market. These insights are expected to be valuable for strategic marketing and product management decision-making, especially for SMEs like Kingko Food, facing market challenges.
Factors Influencing Revisit Intention of Class B Hospital Patients in Jakarta Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2322

Abstract

This research aims to build a new conceptual framework model which is novelty, which is a combination of models or concepts from previous research combined with the conditions of class B hospitals in Jakarta which makes it possible to develop Positive EWOM, Experience, Care Quality, Satisfaction conditions. Regarding the Revisit of Class B Hospital Patient Intentions in Jakarta in order to provide maximum class B Hospital services in Jakarta to patients so that they can continue to compete. Location This research will be carried out at a Class B Hospital in Jakarta. The selection of research locations was based on the number of Class B hospitals in Jakarta compared to other areas. The method used is a qualitative method to obtain hypotheses and conceptual frameworks.
Are Intercultural Situations a Problem? A Strenght and Self Readiness Provisioning in Penang, Malaysia Soelton, Mochamad; Karyatun, Subur; Harwani, Yuli; Asih, Daru; Ali, Anees Janee; Yuliantini, Tine; Rahmad, Khozaeni Bin
Sricommerce: Journal of Sriwijaya Community Services Vol. 5 No. 2 (2024): Sricommerce: Journal of Sriwijaya Community Services
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jscs.v5i2.193

Abstract

Population growth is very high and is not balanced with the availability of jobs, resulting in uncontrolled poverty. Until now, unemployment is still a crucial problem for the Indonesian government. With minimal levels of education and skills, these job seekers have to compete with each other. This condition ultimately became the trigger for mass labor mobilization between countries carried out by the government. To alleviate poverty, the government implemented a program to place Indonesian Migrant Workers (TKI) abroad. The government's role in this program is focused on aspects of training, protection and providing various conveniences to related parties, especially TKI and Indonesian Migrant Worker Placement Services Companies (PJTKI). The aim of this community service is to empower informal workers and learning sector facilitators by strengthening the individual potential of the Indonesian Community Association (PERMAI) Pulai Pinang with a differentiated learning approach that favors the informal sector workers themselves, as well as an effort to adapt the adjustment process to the work community which exists. In Malaysia, adjustment includes interest, strengthening one's potential, and individual readiness to achieve increased productivity results. The solution is to strengthen individuals and/or facilitators in differentiated learning with a learning pattern approach that focuses on increasing productivity levels, through several stages. Stage 1: Map and collect data on initial partner conditions; Stage 2, Socialization through discussions with partners regarding implementation preparations, implementation time, members involved and service topics at Partners; Stage 3: Training and empowerment of differentiated learning and learning pattern approaches that focus on increasing productivity levels; Stage 4: Assistance in implementing learning approaches to learning patterns that favor increasing productivity levels; Stage 5: monitor and evaluate all partner activities; Stage 6: Follow-up on program implementation.
The Roles of Brand Image, E-Recommendation Label, and Social Influence on Purchase Decision of TransNusa's Air Tickets on Traveloka's Platform: A Mediating Analysis of Trust Petan, Fredik Alexander; Harwani, Yuli
Dinasti International Journal of Digital Business Management Vol. 6 No. 1 (2024): Dinasti International Journal of Digital Business Management (December 2024 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i1.3903

Abstract

This research aims to find out and analyze the roles of brand image, e-recommendation label, and social influence on purchase decisions of TransNusa air tickets on Traveloka's platform, with trust as a mediating variable. A quantitative approach was employed by an online survey of 150 respondents of TransNusa's passenger who purchase the tickets via Traveloka platform. The collected data was analyzed using Structural Equation Model-Partial Least Square (SEM-PLS). Results indicate that brand image significantly influence purchase decisions. While e-recommendation label insignificantly influences purchase decision. However, social influence does not influence purchase decision. Trust partially mediates the relationships between brand image, e-recommendation label, social influence and purchase decisions. The findings contribute to the understanding of online purchase behavior, emphasizing the crucial role of trust in shaping consumer purchase decisions. This research provides valuable insights for TransNusa airlines seeking to enhance their marketing strategies.
The Influence of Promotion, Price Perception, Convenience and Trust on Food and Beverage Purchasing Decisions Using Gofood Features (Gojek Application Study in West Jakarta) Hareka, Muhammad Bimo; Harwani, Yuli
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4090

Abstract

The development of technology is currently experiencing very tight competition, especially in the world of transportation and one of them is in Indonesia which experiences quite significant transportation developments every year. This study aims to determine "The Effect of Promotion, Price Perception, Convenience and Trust on Food and Beverage Purchasing Decisions for Go Food Features (Gojek Application Study in West Jakarta)". The population in this study were Go-Food users in the West Jakarta area. The sample used in this study was 170 respondents with 17-30 and was calculated using the Rambut formula. The data collection method used a survey method, with a gform questionnaire research instrument. The sampling technique used purposive sampling and the approach used was the Structural Equation Model (SEM) with the SmartPLS analysis tool which stated that the Promotion variable had a positive and significant effect on Purchasing Decisions, the Price Perception variable had a positive and significant effect on Purchasing Decisions, the Convenience variable had a positive and significant effect on Purchasing Decisions, and the Trust variable had a positive and significant effect on Purchasing Decisions.
Millennials Intention to Use Health Smartwatches : Influence of Usefulness, Ease, Social Factors, and Awareness Larasati, Tri Yuni; Harwani, Yuli
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1510

Abstract

Purpose – This study aims to identify the factors influencing the intention to use health-based smartwatches among millennials in the Jabodetabek area. The main focus is on the effects of perceived usefulness, perceived ease of use, and social influence, with sustainable health awareness as a mediating variable. Methodology/approach – This research employs a quantitative approach using an online survey distributed via Google Form to millennials who use health-based smartwatches in Indonesia, especially the Jabodetabek region. The data were analyzed using SmartPLS software version 4.1.1.2 to test the research model and hypotheses. Findings – The results show that perceived usefulness and sustainable health awareness have a significant influence on the intention to use health-based smartwatches. Furthermore, perceived usefulness, perceived ease of use, and social influence positively affect sustainable health awareness. Sustainable health awareness also serves as a partial mediator in the relationship between perceived usefulness and the intention to use health-based smartwatches. Novelty/value – This study contributes to the development of the Technology Acceptance Model (TAM) by incorporating sustainable health awareness as a mediating variable. The findings also offer practical insights for developers and marketers of wearable technology to enhance user adoption among millennials through beneficial, easy-to-use technology supported by positive social influence.
The Influence Of Product Quality, Packaging, And Brand Image On Gift-Giving Behavior Through Sentimental Value In Pretty Missy Brand Toys Arsih, Yayuk Budhi; Harwani, Yuli
Jurnal Ekonomi Teknologi dan Bisnis (JETBIS) Vol. 3 No. 7 (2024): JETBIS : Journal Of Economics, Technology and Business
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/jetbis.v3i7.132

Abstract

This research was conducted because of the importance of understanding the factors that influence gift-giving behavior in toys, especially in a competitive market. This study aims to determine and analyze the effect of product quality, packaging, and brand image on gift-giving behavior through the sentimental value of Pretty Missy brand toys. This research is included in the type of quantitative research. The population in the study were customers who made transactions at TK Retail and domiciled in the Greater Jakarta area, known in the period May - October 2023 totaling 844,022 customers, with a total minimum sample required of 204 samples where the sampling technique used was purposive sampling technique. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The results of this study indicate that product quality, packaging, and brand image, have a positive effect on sentimental value in Pretty Missy brand toys. Sentimental value and product quality have a positive effect on gift-giving behavior on Pretty Missy brand toys. Packaging has a positive but insignificant effect on gift-giving behavior on Pretty Missy brand toys. Brand image has a positive but insignificant effect on gift-giving behavior on Pretty Missy brand toys. Product quality has a positive and significant effect on gift-giving behavior through sentimental value. Packaging has a positive and significant effect on gift-giving behavior through sentimental value. Brand image has a positive and significant effect on gift-giving behavior through sentimental value. The advice that can be given is that Pretty Missy should focus on increasing the comfort level of its products and conduct product testing with children and parents to provide better input. The advice that can be given is that Pretty Missy should focus on increasing the comfort level of its products and conduct product testing with children and parents to provide better input.
Co-Authors Adi Nurmahdi, Adi Adipradana, Yoga Ali, Anees Janee Arsih, Yayuk Budhi Bahtiar, Firman Adam Daru Asih Dharmawati, Desy Dudi Permana Erna Sofriana Imaningsih Granita, Widya Hareka, Muhammad Bimo Hesti Maheswari Karyatun, Subur Larasati, Tri Yuni Mahadewi, Erlina P. Mochamad Soelton Muhammad Thamrin Oktaviani, Bella Panigoro, Erwin Petan, Fredik Alexander Rahmad, Khozaeni Bin Rina Astini Ririn Wulandari Sianita, Pricillia Priska Surip, Ngadino Tine Yuliantini