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p-Index From 2020 - 2025
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This Author published in this journals
All Journal International Journal of Indonesian Business Review
Larasati, Tri Yuni
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Millennials Intention to Use Health Smartwatches : Influence of Usefulness, Ease, Social Factors, and Awareness Larasati, Tri Yuni; Harwani, Yuli
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1510

Abstract

Purpose – This study aims to identify the factors influencing the intention to use health-based smartwatches among millennials in the Jabodetabek area. The main focus is on the effects of perceived usefulness, perceived ease of use, and social influence, with sustainable health awareness as a mediating variable. Methodology/approach – This research employs a quantitative approach using an online survey distributed via Google Form to millennials who use health-based smartwatches in Indonesia, especially the Jabodetabek region. The data were analyzed using SmartPLS software version 4.1.1.2 to test the research model and hypotheses. Findings – The results show that perceived usefulness and sustainable health awareness have a significant influence on the intention to use health-based smartwatches. Furthermore, perceived usefulness, perceived ease of use, and social influence positively affect sustainable health awareness. Sustainable health awareness also serves as a partial mediator in the relationship between perceived usefulness and the intention to use health-based smartwatches. Novelty/value – This study contributes to the development of the Technology Acceptance Model (TAM) by incorporating sustainable health awareness as a mediating variable. The findings also offer practical insights for developers and marketers of wearable technology to enhance user adoption among millennials through beneficial, easy-to-use technology supported by positive social influence.
Co-Authors Yuli Harwani, Yuli