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All Journal Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomika Manajemen Dan Bisnis
Wulandari, Kheizia
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Peta Cerita Visual Sebagai Media Dokumentasi Potensi dan Budaya Lokal Desa Pangkoh Hilir Damanik, Kevin Mile; Maria, Novita; Wulandari, Kheizia; Turnip, Alpan; Samka, Samka; Ovilia, Gladis; Ramlah, Ramlah; Selpia, Selpia; Maula, Ripan Ihsan; Utari, Dewi; Wulandari, Tri; Maharani, Aprilina Karyn; Sudak, Ramina; Sari, Ratna; Barbara, Betrixia
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v5i3.2644

Abstract

Desa Pangkoh Hilir memiliki potensi besar dalam bidang pertanian, fasilitas publik, dan warisan budaya lokal. Namun, informasi tersebut masih tersebar dan belum terdokumentasi secara sistematis, sehingga kurang dimanfaatkan sebagai sarana edukasi maupun promosi desa. Kegiatan Kuliah Kerja Nyata (KKN) melalui program Jelajah Lewu: Peta Cerita dilaksanakan untuk merespons kebutuhan tersebut dengan tujuan mendokumentasikan sekaligus memperkenalkan potensi desa secara partisipatif. Metode pelaksanaan meliputi observasi lapangan, wawancara dengan perangkat desa dan tokoh masyarakat, pengumpulan data sekunder, serta visualisasi spasial menggunakan aplikasi digital seperti ArcGIS StoryMaps, Google Earth Pro, dan Canva. Hasil kegiatan berupa peta cerita yang menampilkan 14 titik penting, termasuk komoditas pertanian unggulan, fasilitas publik, serta situs budaya Sandung dan makam Damang Rambang. Peta cerita berfungsi tidak hanya sebagai media dokumentasi, tetapi juga sebagai alat perencanaan pembangunan, promosi desa wisata, dan penguatan identitas budaya masyarakat, sehingga program ini berkontribusi nyata dalam mendorong pengembangan desa berkelanjutan melalui integrasi teknologi digital dan kearifan lokal.
Pengaruh Persepsi Harga dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Dealer Suzuki Motorcycle di Palangka Raya Rivandy, Riza; Sihombing, Salbeta; Wulandari, Kheizia; Simbolon, Petra; Imanuel Simanjuntak, Andrey Anggiat; Perangin Angin, Frederick Nicholas; Kristanto, Raymundus Alfredo
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3078

Abstract

The automotive industry in Indonesia is experiencing rapid growth, especially in the motorcycle segment which is the main choice of the community. However, the high market potential is accompanied by challenges such as brand competition, changes in consumer preferences, and government regulations. This study aims to analyze the effect of price and brand image on purchasing decisions with purchase intention as an intermediary variable, a case study at a Suzuki motorcycle dealer in Palangka Raya. The method used is qualitative-associative with a causality approach. Primary data were collected through an online questionnaire to Suzuki motorcycle users, while secondary data were obtained from literature and other relevant sources. Data analysis was carried out using the Partial Least Square (PLS) method with the help of SmartPLS software. Based on the study, it can be seen that purchase intention has a significant positive impact from price perception and brand image. In addition, purchase decisions have a significant positive impact from purchase intention. However, both brand image and price perception have an indirect impact on purchasing decisions through the intermediary variable of purchase intention, not directly. Based on these results, Suzuki should focus its marketing efforts on increasing consumer interest in making purchases, especially by strengthening its reputation and offering competitive prices.
Co-Authors Barbara, Betrixia Damanik, Kevin Mile Imanuel Simanjuntak, Andrey Anggiat Kristanto, Raymundus Alfredo Maharani, Aprilina Karyn Maria, Novita Maula, Ripan Ihsan Ovilia, Gladis Perangin Angin, Frederick Nicholas Ramlah Ramlah Ratna Sari Rivandy, Riza Samka, Samka Selpia, Selpia Sihombing, Salbeta Simbolon, Petra Sudak, Ramina Tri Wulandari Turnip, Alpan Utari, Dewi