Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Bisnis Madani
Akbar, Hendra Rizki
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality, Product Quality, and Price on Customer Loyalty Through Customer Satisfaction in the Natural Materials Industry of PT Panca Nature International Akbar, Hendra Rizki; Perkasa, Didin Hikmah
Jurnal Manajemen dan Bisnis Madani Vol. 7 No. 2 (2025): Jurnal Manajemen dan Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v7i2.1014

Abstract

This study aims to analyze the Influence of Service Quality, Product Quality, and Price on Customer Loyalty Through Customer Satisfaction in the Natural Materials Industry of PT. Panca Nature International. The research method used in this study is a quantitative approach with a survey technique involving consumers of PT. Panca Nature International. The population and sample of the study were 168 people using a purposive sampling technique. Data were collected using a questionnaire designed to measure the variables of service quality, Product, Price. Customer Loyalty and Satisfaction. The data analysis technique used partial least The results of the study show: Service Quality affects Customer Satisfaction, Product Quality affects Customer Satisfaction, Price affects Customer Satisfaction, Service Quality affects Customer Loyalty, Product Quality affects Customer Loyalty, Price affects Customer Loyalty, Customer Satisfaction affects Customer Loyalty, Customer satisfaction mediates the relationship between service quality and Customer Loyalty, Customer Satisfaction mediates the relationship between Product Quality and Customer Loyalty and Customer Satisfaction mediates the relationship between Price and Customer Loyalty.
Co-Authors Didin Hikmah Perkasa