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All Journal Interdisciplinary Social Studies Jurnal Pendidikan Indonesia (Japendi)
Bahri, Syahrul
Unknown Affiliation
Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Service Quality and Brand Image on Customer Loyalty at the Post Office in Batam City Bahri, Syahrul
Interdisciplinary Social Studies Vol. 4 No. 4 (2025): Regular Issue: July-September 2025
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v4i4.882

Abstract

This study aims to investigate and examine the influence of Service Quality and Brand Image on Customer Loyalty at the post office in Batam City, specifically regarding the use of parcel delivery services. This research uses primary data, with a sample of 100 respondents who are customers at post offices in Batam City (2025). A questionnaire was used to collect the data, and SPSS version 25 was employed as the analytical tool. Based on the research findings, the decision to use the post office’s delivery services in Batam City is primarily influenced by Customer Loyalty. Meanwhile, Service Quality and Brand Image have a positive but not significant impact. However, Customer Loyalty in using the post office’s parcel delivery services in Batam City is significantly influenced by the cumulative effect of Service Quality, Brand Image, and Customer Loyalty. The novelty of this study lies in its context, as previous research on Customer Loyalty in the logistics and delivery service sector in Indonesia has primarily focused on private courier companies, while studies on state-owned enterprises such as post offices remain limited. By analyzing the interplay of Service Quality, Brand Image, and loyalty in the public postal sector, this research provides a new perspective on how traditional service providers can remain competitive in the digital era, where private couriers and e-commerce platforms dominate.
Analysis of Factors Influencing Students' Decision-Making in Choosing Islamic Boarding School at Nahdlatul Wathan Islamic Centre Bahri, Syahrul; Wasiman, Wasiman
Jurnal Pendidikan Indonesia Vol. 6 No. 1 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i1.7118

Abstract

This study employs a quantitative research approach to investigate the factors influencing decision-making at Pondok Pesantren Islamic Centre Nahdlatul Wathan. Quantitative research utilizes structured tools such as surveys to gather numerical data, focusing on quantifying relationships and behaviors and employing statistical techniques to test hypotheses. Conducted during the 2023/2024 academic year, the research involved 100 respondents selected through purposive sampling, comprising 22 vocational school students and community members surrounding the boarding school in Tanjung Riau, Batam. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using SPSS 21 for multiple linear regression to explore the impact of independent variables (Price, Location, Promotion) on the decision to choose the boarding school. Findings reveal that Price significantly affects decision-making (regression coefficient B = 0.299, t-value = 3.222), indicating that higher prices increase the likelihood of choosing the boarding school. Location also has a substantial impact (B = 0.657, t-value = 6.793), suggesting that a strategic location enhances the probability of selection. Promotion shows a significant effect (B = 0.306, t-value = 4.739), albeit slightly weaker than Location. Overall, the multiple linear regression analysis demonstrates the model's significance (F-value = 17.183), implying that Price, Location, and Promotion collectively influence the decision to choose a boarding school. These insights are crucial for educational institutions aiming to understand key decision-making factors.
Co-Authors Wasiman, Wasiman