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All Journal Prosiding Seminar Nasional Ilmu Teknik Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Lynda Putri Pravitasari
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek Terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Teknik Vol. 1 No. 1 (2024): Juni : Prosiding Seminar Nasional Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasproit.v1i1.1

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Pengaruh Persepsi Kualitas Produk, Influencer Review, Kepercayaaan Merek dan Citra Merek terhadap Minat Beli Produk Scarlett Whitening di Kota Purwokerto Lynda Putri Pravitasari; Tri Esti Masita; Cahyaningtyas Ria Uripi
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 1 No. 2 (2024): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v1i2.23

Abstract

Recently, skin care products have become increasingly diverse, with various brands and types of products available. This research aims to examine the influence of product quality perceptions, influencer reviews, brand trust, and brand image on purchasing interest in Scarlett Whitening products in the city of Purwokerto. This research was conducted in the city of Purwokerto involving 120 respondents. Sample collection was carried out using an incidental sampling technique. Data was collected through distributing questionnaires. By using multiple linear regression analysis tools. The results of this research show that perceived product quality has a positive and significant effect on purchasing interest. Influencer reviews have a positive and significant effect on purchasing interest. Brand trust has a positive and significant effect on purchasing interest. Meanwhile, brand image has a negative and significant effect on interest in purchasing Scarlett Whitening products in the city of Purwokerto.
Co-Authors Cahyaningtyas Ria Uripi Tri Esti Masita