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Manajemen Co-Determination Berbasis Gender Dalam Sistem Perburuhan Di Indonesia Zuhaena, Fatwa; Masita, Tri Esti
JURNAL RISET MANAJEMEN SEKOLAH TINGGI ILMU EKONOMI WIDYA WIWAHA PROGRAM MAGISTER MANAJEMEN Vol 2 No 2 (2015): Jurnal Riset Manajemen Juli 2015
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

This paper aims to determine the level of society’s satisfaction with the performance of public services in Rongkop Office District. Data is obtained by using a questionnaire. Questionnaire of Community Satisfaction Index (HPI) to the performance of services is based on the decision Men.PAN Number: KEP / 25M.PAN / 2/2004. Respondentsare 150 people. The result of research are: (1) Elements of serviceincluded in the excellent category “A” is the security environment. (2) The element of services that fall into category “B” are the terms of service, service personnel clarity, speed of service, courtesy and friendliness of the clerk, and comfortable environment. (3) The element of services that fall into the category of less good “C” are the sub-district service procedures, responsibilities of service personnel, the ability of service personnel, service personnel discipline, justice get service, the reasonableness of the cost of the service, the service cost certainty, and certainty of the service schedule. (4) Overall Community Satisfaction Index (HPI) on the performance of public serviceThis paper proposed the idea to remove gender discrimination experienced by women workers in the workplace as a result of deep-rooted cultural partiarkhi in Indonesia. This discrimination affects women workers to payrolls in different level of wages of men and women’s wages, for the same type of work. The idea is implemented by changing the system of human resource management in the gender-minded companies. This system will impose what is called the management co-determination that allows workers to express their aspirations through the mechanism of seats the labor commissioner in the commissioner seat so that workers can teralurkan aspirations. With this system, labor issues can be resolved effectively and efficiently because workers can take care of themselves through their representatives in the commissioner. Primarily women workers were often crushed by the burden of diakibatnya gender discrimination. Bottom-up policy system makes workers positioned as the subject of any measures taken for the workers themselves. Later management of co-determination and self-management will be a new system in Employment Act new.Key Word : Gender, Co-Determination, Labour

MANAJEMEN CO-DETERMINATION BERBASIS GENDER DALAM SISTEM PERBURUHAN DI INDONESIA Fatwa Zuhaena; Tri Esti Masita
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol 2 No 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

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This paper aims to determine the level of society’s satisfaction with the performance of public services in Rongkop Office District. Data is obtained by using a questionnaire. Questionnaire of Community Satisfaction Index (HPI) to the performance of services is based on the decision Men.PAN Number: KEP / 25M.PAN / 2/2004. Respondentsare 150 people. The result of research are: (1) Elements of serviceincluded in the excellent category “A” is the security environment. (2) The element of services that fall into category “B” are the terms of service, service personnel clarity, speed of service, courtesy and friendliness of the clerk, and comfortable environment. (3) The element of services that fall into the category of less good “C” are the sub-district service procedures, responsibilities of service personnel, the ability of service personnel, service personnel discipline, justice get service, the reasonableness of the cost of the service, the service cost certainty, and certainty of the service schedule. (4) Overall Community Satisfaction Index (HPI) on the performance of public serviceThis paper proposed the idea to remove gender discrimination experienced by women workers in the workplace as a result of deep-rooted cultural partiarkhi in Indonesia. This discrimination affects women workers to payrolls in different level of wages of men and women’s wages, for the same type of work. The idea is implemented by changing the system of human resource management in the gender-minded companies. This system will impose what is called the management co-determination that allows workers to express their aspirations through the mechanism of seats the labor commissioner in the commissioner seat so that workers can teralurkan aspirations. With this system, labor issues can be resolved effectively and efficiently because workers can take care of themselves through their representatives in the commissioner. Primarily women workers were often crushed by the burden of diakibatnya gender discrimination. Bottom-up policy system makes workers positioned as the subject of any measures taken for the workers themselves. Later management of co-determination and self-management will be a new system in Employment Act new.

Internal Marketing: Membangun Merek Perusahaan dengan Employee Branding Bukan Employer Branding Tri Esti Masita
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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This article is a literature review that discusses the importance of building brand for the survival of company through internal marketing. Internal marketing is a method of building the image of company through employee branding that encourages employees identifies himself with brand, or a psychological connection between employees and the company's brand where employees internalize the desired brand image and motivated to project the image to the customer and constituent organizations.

Pengaruh Servicescape, Kualitas Layanan, dan Persepsi Harga Terhadap Kepuasan Konsumen pada Larissa Aesthetic Center Cabang Purwokerto Ady Achadi; Intan Nur Septiani; Tri Esti Masita
J-MAS (Jurnal Manajemen dan Sains) Vol 6, No 2 (2021): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v6i2.275

The purpose of this study was to analyze the effect of servicescape, service quality and price perception on consumer satisfaction at Larissa Aesthetic Center Purwokerto. The research population is the consumers of Larissa Aesthetic Center Purwokerto, with a sample of 104 respondents. The sampling technique used was accidental sampling. Research method using multiple linear regression. The results of the study show that servicescape and service quality have a positive and significant effect on consumer satisfaction at Larissa Aesthetic Center Purwokerto. Price perception has not significant effect on consumer satisfaction at Larissa Aesthetic Center Purwokerto. This finding implies the need to maintain and improve the concept of the existing servicescape by adding instructions to the room to make it easier for consumers to understand the function of the room at the Larrissa Aesthetic Center Purwokerto. In addition, providing security guarantees and the risk of damage as well as paying attention to the neatness of the appearance of employees in order to add positive value to the company.

Ilmu Manajemen sebagai Bekal untuk Mendirikan Bisnis Mandiri yang Sukses bagi Pemilik Usaha Kecil di Kecamatan Wangon Kabupaten Banyumas Isnaeni Rokhayati; Agus Prabawa; Sully Kemala Octisari; Tri Esti Masita; Mayla Surveyandini
Jurnal Abdi Masyarakat Indonesia Vol 2 No 4 (2022): JAMSI - Juli 2022
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.389

Pengabdian kepada massyarakat ini dilakukan untuk memberikan pemahaman dan penerapan Ilmu manajemen dalam pengelolaan usaha kecil. Ilmu manajemen merupakan sebuah ilmu yang sangat penting untuk diterapkan dalam pengelolaan organisasi, pengelolaan kegiatan usaha dan pengelolaan ekonomi rumah tangga. Untuk itu dirasa sangat perlu memberikan pengetahuan dan ketrampilan bagi masyarakat tentang ilmu ekonomi khususnya ilmu manajemen. Kegiatan penyuluhan akan dilakukan dengan sasaran ibi-ibu PKK yang ada di Desa Wangon Kecamatan Wangon Kabupten Banyumas, dengan harapan mereka mampu dan bisa mengelola kegiatan usahanya dengan melakukan serta menerapkan ilmu manajemen dengan baik. Tujuan penyuluhan tentang ilmu ekonomi adalah bahwa mereka mampu menata kegiatan mereka dan mendapatkan peningkatan kesejahteraan secara menyeluruh. Pengabdian masyarakat ini dilakukan menggunakan metode ceramah dengan memberikan pemaparan matei untuk memberikan pemahaman tentang ilmu manajemen yang dapat digunakan sebagai dasar dalam mendirikan bisnis yang sukses. Serta melakukan aplikasi dari ilmu manajmeen dalam pengelolaan usaha kecil. Hasil pelaksanaan pengabdian masyarakat memberikan dasar pengetahuan bagi semua kalangan masyarakat umumnya dan khususnya ibu- ibu PKK di Desa Wangon Kecamatan Wangon Kabupaten Banyumas kan lebih mengerti dan memahami tentang ilmu manajemen, dan dapat menerapkan dalam pengelolaan usah kecil masyarakat.

PENGARUH BRANDING TERHADAP PERILAKU KONSUMEN Tri Esti Masita
Majalah Imiah Manajemen & Bisnis Vol 13 No 1 (2016): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Customer-based brand equity (CBBE) is a differential effect which is owned brand knowledge on consumer response to marketing the brand. The principle of customer-based brand equity model is that the strength of the brand lies in what is seen, read, heard, learned, thinking and feeling about the brand customers all the time. The purposes of branding is giving power of the brand on the product or service as opposed to another. This article is the research developed the conceptual framework of the model Mohammad Reza Jalivand at al (2011) that integrates customer-based brand equity and the theory of planned behavior carried out in Purwokerto’s sociaty` Data were collected and analyzed from 113 respondents. The results using analysis tools Structural Equation Modeling AMOS 16.0 indicates that the variable brand equity consists of brand awareness, brand association, perceived quality and loyalty largely influence the behavior of the premeditated consisting of affective attitude, subjective norm, and control the behavior that ultimately affect consumer intentions to behave choose the brand. There are two variables that are not significant in this research,that are the brand awareness of the subjective norm, and perception of quality to control behavior. To overcome this, required complete information and interesting conducted by the salesperson or personal selling that brand closer and embedded in the minds of consumers are expected to motivate target consumers to prefer the brand delivered

PENGARUH KUALITAS PELAYANAN, PROMOSI, REPUTASI DAN LOKASI TERHADAP KEPUTUSAN NASABAH MENABUNG DI PT. BANK MANDIRI (PERSERO) TBK CABANG KROYA Anggoro Dwi Pramudo; Tri Esti Masita; Heri Setiawan
Majalah Imiah Manajemen & Bisnis Vol 15 No 1 (2018): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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Research is called “influence the quality of services, promotion, reputation and location of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya”. The purpose of this research is to find significance influence the quality of services, promotion, reputation, and location of the decision customers in save at PT. Bank Mandiri (Persero) tbk the branch Kroya. Instrument the analysis used linear regression multiple. From research is it can be concluded: Hypothesis first said the quality of services significant of the decision customers save at PT. Bank Mandiri (Persero) tbk the branch Kroya, with the trust 95 %, accepted. This is proven by test t, t count the quality of services greater than t table (5,070 > 1,9853). Hypothesis second said promotion significant impact on customers save at the PT. Bank Mandiri (Persero) tbk branch Kroya, with the trust % 95, accepted. This is proven by test t, t count promotion greater than t table (3,215 > 1,9853). Hypothesis third said reputation significant of the decision customers save at PT. Bank Mandiri (Persero ) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count reputation greater than t table (2,049 > 1,9853). Hypothesis fourth said location significant of the decision customers save at PT. Bank mandiri (Persero) tbk the branch kroya, with the trust 95 %, accepted. This is proven by test t, t count location greater than t table (3,709 > 1,9853).

PENGARUH PEMBERDAYAAN, KEPERCAYAAN DIRI DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PD BPR BKK MANDIRAJA KABUPATEN BANJARNEGARA Risya Alva Risqi Setiawan; Fatwa Zuhaena; Tri Esti Masita
Majalah Imiah Manajemen & Bisnis Vol 15 No 2 (2018): Majalah Ilmiah Manajemen & Bisnis
Publisher : FEB UNWIKU PURWOKERTO

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This research entitled "The Effect of Empowerment, Self Efficacy and Organizational Culture on Employee Performance of PD BPR BKK Mandiraja Banjarnegara Regency". The purpose of this study was to analyze empowerment significantly influence the performance of employees of PD BPR BKK Mandiraja Banjarnegara Regency, to analyze self efficacy significantly influence the performance of employees of PD BPR BKK Mandiraja Banjarnegara Regency and to analyze organizational culture significantly influence the performance of employees of PD BPR BKK Mandiraja Banjarnegara Regency .The analytical tool used in this study is multiple linear regression analysis. From this research it can be concluded: The first hypothesis which states empowerment has a significant effect on the performance of PD BPR BKK Mandiraja employees in Banjarnegara Regency, accepted. This is evidenced by the t test, t count empowerment is greater than t table (4,151> 2,0244). The second hypothesis which states self efficacy has a significant effect on the performance of PD BPR BKK Mandiraja employees in Banjarnegara Regency, is accepted. This is evidenced by the t test, t counts self efficacy greater than t table (2,342> 2,0244). The third hypothesis which states organizational culture has a significant effect on the performance of PD BPR BKK Mandiraja employees in Banjarnegara Regency, is accepted. This is evidenced by the t test, t calculates the organizational culture greater than t table (3,080> 2,0244).

SWAKELOLA MANAJEMEN BURUH Fatwa Zuhaena; Tri Esti Masita; Arinastuti Arinastuti
Media Ekonomi Media Ekonomi : Vol 14 No 2 Juli 2014
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v14i2.1295

This paper proposed the idea to remove the wage system based on stipulated in Law No. 13 of 2003 on Employment, and build a new system based on the Employment Act with a new revenue-sharing and self-management. The idea is implemented by means of disseminating discourse abolition of the wage system and replace it with a system of profit-sharing and self-managed workers’ sector alliances. And workers alliance solidarity and create strategis for action both mass action and structural measures. Intended structural action is to conduct a judicial review of Law No. 13 of 2003 concerning anything pertaining to wages in the employment relationship, to be blasted in Article 28D (2) of the 1945 Constitution. Then prepare an academic paper about the result and the self-management system in-Law the new Labor Law to be submitted to Parliament and Kemenarkertans. Then the discussion is mengkawal the text has to be approved and implemented. Later sharing system and self-management will be a new system in Employmet Act new. Later there will be no more that workers took to the streets, which is considered to impede the course of the national economy. No more demands for wage increases, minimum wage, working hours, outsouring, freedom of association, and other demands. Because of this new system makes workers obtain kedaulatannya, while industrialist also not left out of the corporate world. With this new system, then sociaty will succesfully obtain justice, well-being and economic independence. Keywords: self-management, profit sharing, wage laborers.

MANAJEMEN CO-DETERMINATION BERBASIS GENDER DALAM SISTEM PERBURUHAN DI INDONESIA Fatwa Zuhaena; Tri Esti Masita
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 2 No. 2 (2015): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v2i2.89

This paper aims to determine the level of society’s satisfaction with the performance of public services in Rongkop Office District. Data is obtained by using a questionnaire. Questionnaire of Community Satisfaction Index (HPI) to the performance of services is based on the decision Men.PAN Number: KEP / 25M.PAN / 2/2004. Respondentsare 150 people. The result of research are: (1) Elements of serviceincluded in the excellent category A is the security environment. (2) The element of services that fall into category B are the terms of service, service personnel clarity, speed of service, courtesy and friendliness of the clerk, and comfortable environment. (3) The element of services that fall into the category of less good C are the sub-district service procedures, responsibilities of service personnel, the ability of service personnel, service personnel discipline, justice get service, the reasonableness of the cost of the service, the service cost certainty, and certainty of the service schedule. (4) Overall Community Satisfaction Index (HPI) on the performance of public serviceThis paper proposed the idea to remove gender discrimination experienced by women workers in the workplace as a result of deep-rooted cultural partiarkhi in Indonesia. This discrimination affects women workers to payrolls in different level of wages of men and women’s wages, for the same type of work. The idea is implemented by changing the system of human resource management in the gender-minded companies. This system will impose what is called the management co-determination that allows workers to express their aspirations through the mechanism of seats the labor commissioner in the commissioner seat so that workers can teralurkan aspirations. With this system, labor issues can be resolved effectively and efficiently because workers can take care of themselves through their representatives in the commissioner. Primarily women workers were often crushed by the burden of diakibatnya gender discrimination. Bottom-up policy system makes workers positioned as the subject of any measures taken for the workers themselves. Later management of co-determination and self-management will be a new system in Employment Act new.

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