Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Devotion: Journal of Research and Community Service
Colly, Yoan
Unknown Affiliation

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Products, Prices, Location, Promotions, Store Atmosphere and Customer Service on Consumer Purchase Decisions: A Survey on Motor Power Consumers Soekarno Hatta Bandung Branch Colly, Yoan; Lahindah, Laura
Devotion : Journal of Research and Community Service Vol. 5 No. 8 (2024): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v5i8.789

Abstract

This study aims to analyze the effect of product, price, location, promotion, store atmosphere, and customer service on consumer purchasing decisions on electric motors at the Soekarno Hatta Bandung branch. The research method used is a survey with a quantitative approach. Data is collected through questionnaires distributed to consumers who have purchased electric motors at that location. Data analysis was carried out using multiple linear regression to test the effect of independent variables on purchasing decisions. The results showed that product, price, location, promotion, store atmosphere, and customer service have a significant influence on consumer purchasing decisions. The findings indicate that companies need to pay attention to these factors to improve purchasing decisions and customer satisfaction.
Co-Authors Laura Lahindah, Laura