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All Journal Journal Corner of Education, Linguistics, and Literature Horizon: Indonesian Journal of Multidisciplinary
Marpaung, Sanny Margaretha Br
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Entrepreneurship Education and Intergenerational Learning in Family Business Sustainability: The Case of Ibu Teti’s Kiosk Indriati, Dewi Nabila; Marpaung, Sanny Margaretha Br; Nurmiptah, Vina; Syafariyah, Meisya; Fauziyah, Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 5 No. 001 (2025): Special Issues
Publisher : CV. Tripe Konsultan

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Abstract

This study focused on how generation gaps affect business sustainability and growth, with special attention to the role of entrepreneurship education and intergenerational learning within the family. The research aims to analyze the challenges of family business sustainability, particularly in dealing with differences in interests between generations in Mrs. Teti's kiosk business. As a family business, the challenges faced are often related to the involvement of different generations who bring diverse priorities, values, goals, and approaches to learning about business practices. Using a qualitative approach, data were collected through interviews with business owners and potential successors to understand their views on business management, succession planning, and strategic decision-making. The research findings show that differences in interests between the first and second generations especially concerning the modernization of business practices while preserving traditional methods create tensions that can threaten the long-term sustainability of the business. From an educational perspective, these tensions reflect gaps in how entrepreneurial knowledge is transmitted: while the first generation relies on tacit knowledge and experiential learning, the second generation emphasizes formal knowledge, digital literacy, and innovative approaches.In addition, challenges related to adapting to market changes, integrating technology, and preparing a structured succession plan also emerge as key factors that need to be addressed so that the business can survive across generations. This study provides insight into how family businesses can manage generational differences by fostering entrepreneurship education within the family—through mentoring, knowledge-sharing, and collaborative learning—to develop strategies that ensure business sustainability amidst evolving family dynamics and business environments.
Pengaruh Perilaku Penjualan Adaptif, Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Penjualan Pelaku UMKM di Mall UKM Kota Cirebon Marpaung, Sanny Margaretha Br; Kurnia, Dede; Yusup, Ismail
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6431

Abstract

This study aims to analyze the influence of adaptive selling behavior, market orientation, and product innovation on the sales performance of MSMEs in the UKM Mall in Cirebon City. The study used a quantitative approach with descriptive and verification methods. The study population consisted of 246 MSMEs, with the sample determined using a purposive sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results showed that adaptive selling behavior, market orientation, product innovation, and sales performance were in the high category. Partially, adaptive selling behavior had a positive but insignificant effect on sales performance. Conversely, market orientation and product innovation had a positive and significant effect on sales performance. These findings indicate that the ability to understand customer needs, respond to market changes, and develop innovative products are important factors in improving MSME sales performance. Meanwhile, adaptability in sales strategies has not had a significant effect. This study implies that strengthening market orientation and product innovation needs to be a priority in efforts to increase the competitiveness and sustainability of MSME businesses.
Co-Authors Azizah Fauziyah Dede Kurnia, Dede Indriati, Dewi Nabila Ismail Yusup Nurmiptah, Vina Syafariyah, Meisya