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All Journal Journal Corner of Education, Linguistics, and Literature TOFEDU: The Future of Education Journal
Hasanah, Hajar Sri
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Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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A Gender-Based Analysis of Family Business Succession in the Entrepreneurship Study Program, Universitas Pendidikan Indonesia, Tasikmalaya Campus, Class of 2022 Putri, Sezara Indah; Dinanti, Nadira; Hasanah, Hajar Sri; Fauziyah, Azizah
Journal Corner of Education, Linguistics, and Literature Vol. 5 No. 001 (2025): Special Issues
Publisher : CV. Tripe Konsultan

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Abstract

Succession in family business is a strategic process to ensure company sustainability through mature and considerate planning that takes into account family expectations, business interests, and successor readiness. In the past, men played a larger role in leadership, but now women also hold increasingly significant leadership positions. This shift reflects a change in how individual ability is viewed, no longer based solely on gender hierarchy, but on how an ideal and capable successor can bring positive change to the company. The research method used is a qualitative study with a descriptive approach. This research was conducted at the Universitas Pendidikan Indonesia (UPI), with the study object being family business founders and family business successor candidates who are students of the 2022 Entrepreneurship Study Program. The sampling method applied in this research is purposive sampling. The results show that the majority of family businesses have their own planning in selecting a successor by providing formal education and practical experience from an early age. Furthermore, 67% of family business owners do not consider gender as a determining factor in choosing a company successor. For them, mental readiness and commitment to running the business are the main requirements for a family business successor.
Brand Awareness and Its Impact on Purchase Decisions for K-Pop Merchandise on Weverse Shop Hasanah, Hajar Sri; Koeswandi, Tika; Rachmani, Nizza Nadya
The Future of Education Journal Vol 5 No 1 (2026): #2 IN PROGRESS
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i1.1623

Abstract

This study aims to determine the effect of brand awareness on K-pop merchandise purchases made through the Weverse Shop application. The study employs a quantitative approach by distributing online questionnaires. This study uses primary data as its data source. The study population consisted of Indonesian K-pop fans who were familiar with and had access to the Weverse Shop application. A total of 100 people were surveyed. The analysis techniques included validity and reliability tests, simple linear regression, t-tests, and the coefficient of determination (R²). The results show that brand awareness significantly influences purchasing decisions. Regression analysis proves that brand awareness positively affects purchasing decisions; the greater a consumer's awareness of a brand (in this case, Weverse Shop), the greater their tendency to purchase merchandise through that platform.
Co-Authors Azizah Fauziyah Dinanti, Nadira Koeswandi, Tika Putri, Sezara Indah Rachmani, Nizza Nadya