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., Daspar
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Economics, Econometrics & Finance Education

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Analisis SWOT PT. Pusat Gadai Indonesia Wulandari, Gita Mei; ., Daspar
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 4 (2025): Juli-Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i4.3181

Abstract

This study aims to analyze the internal and external conditions of PT Pusat Gadai Indonesia using a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats) as part of a Mid-Semester Examination assignment for the Strategic Management course. The analysis reveals that PT Pusat Gadai Indonesia possesses several strengths, including a strong reputation, fast pawn processes, competitive interest rates, as well as technological support and responsive customer service. However, the company also faces significant weaknesses such as lack of product innovation, limited market reach beyond Java, and suboptimal digitalization. Externally, the company has considerable opportunities due to increasing public demand for quick funding, the growth of MSMEs, and potential partnerships with fintech companies. External threats include intense competition from Pegadaian and fintech lenders, regulatory changes, and economic fluctuations. Based on the EFE Matrix, the company scores 2.65, indicating a fairly good ability to respond to external dynamics. The recommended SWOT strategies include developing a mobile application, enhancing digital promotion, forming fintech partnerships, and strengthening risk management. The findings suggest that PT Pusat Gadai Indonesia should prioritize digital transformation and market expansion to remain competitive in an increasingly dynamic industry landscape.
Analisis SWOT pada PT. Aisin Indonesia Automotive Setiawan, Muhammad Faizal Nur; ., Daspar
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3127

Abstract

This study aims to analyze the internal and external conditions of PT AISIN Indonesia Automotive using a SWOT approach to formulate appropriate business strategies. The analysis reveals that the company possesses significant strengths, such as technological support from the AISIN Group, production efficiency, and strong relationships with Japanese OEMs. Conversely, the main weaknesses include dependence on the Japanese market and limited local R&D capabilities. Strategic opportunities include the growth of the electric vehicle (EV) market, government incentives, and regional export potential, while threats arise from global competition and economic fluctuations. Based on the IFE (3.49) and EFE (3.44) scores, PT AISIN is positioned in Quadrant I (Grow and Build) of the strategic matrix, indicating that the company is in a strong position to pursue aggressive growth. Recommended strategies include market expansion, strengthening local innovation, digital transformation, and product diversification. This analysis provides a solid foundation for management in designing sustainable strategic policies and decisions.
Co-Authors Setiawan, Muhammad Faizal Nur Wulandari, Gita Mei