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All Journal Multidisciplinary Journal of Education, Economic and Culture
Ryanda, Chiko
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Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh Harga dan Electronic Word Of Mouth (E-WOM) terhadap Keputusan Pembelian di Ragam Garden’s di Kabupaten Bogor Ryanda, Chiko; Solihin, Dede
Multidisciplinary Journal of Education , Economic and Culture Vol. 3 No. 2 (2025): September 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/mjeec.v3i2.394

Abstract

This study aims to determine the effect of price and electronic word of mouth on purchasing decisions at Ragam Garden's, Bogor Regency. The quantitative research method uses regression analysis techniques. The results of this study indicate that price has a positive and significant effect on purchasing decisions, Electronic word of mouth has a positive and significant effect on purchasing decisions. Simultaneously, there is a positive and significant effect of price and electronic word of mouth on purchasing decisions.
Co-Authors Solihin, Dede