Multidisciplinary Journal of Education, Economic and Culture
Vol. 3 No. 2 (2025): September 2025

Pengaruh Harga dan Electronic Word Of Mouth (E-WOM) terhadap Keputusan Pembelian di Ragam Garden’s di Kabupaten Bogor

Ryanda, Chiko (Unknown)
Solihin, Dede (Unknown)

Article Info

Publish Date
30 Sep 2025

Abstract

This study aims to determine the effect of price and electronic word of mouth on purchasing decisions at Ragam Garden's, Bogor Regency. The quantitative research method uses regression analysis techniques. The results of this study indicate that price has a positive and significant effect on purchasing decisions, Electronic word of mouth has a positive and significant effect on purchasing decisions. Simultaneously, there is a positive and significant effect of price and electronic word of mouth on purchasing decisions.

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Journal Info
Multidisciplinary Journal of Education, Economic and Culture
Website

Abbrev

mjeec

Publisher

Yayasan Pondok Pesantren Sunan Bonang Tuban

Subject

Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

Multidisciplinary Journal of Education, Economic and Culture (MJEEC) adalah jurnal penelitian peer-review yang menerima manuskrip dalam bidang : A. Education ( 1. Manajemen Pendidikan , 2. Ilmu Pendidikan , 3. Kurikulum ) B. Economic ( 1. Manajemen Organisasi, 2. Manajemen Sumberdaya Manusia, 3. ...