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All Journal Journal of Islamic Economic Scholar Journal of Islamic Economic Laws
Ali Azhar, Jeihan
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Decision to Use Halal Cosmetics: Influence of Quality, Benefits, Awareness, and Brand Image Wandirah, Ayu; Hudatil Atkiyan, Fahrul; Juansha, Andri; Ali Azhar, Jeihan
Journal of Islamic Economic Laws Vol. 7 No. 01 (2024): January
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v7i01.3769

Abstract

The purpose of this research is to ascertain the influence of brand image-mediated product quality, product benefits, and awareness on travelers' decisions to use halal cosmetics while in Lombok, West Nusa Tenggara. This research is a quantitative study using primary data obtained from distributing questionnaires. A total of 305 respondents who have visited Lombok, NTB, made up the study's sample. The technique for data analysis is Structural Equation Modeling based on Partial Least Squares or SEM-PLS. It is known that product quality has no bearing on whether or not someone chooses to use halal cosmetics based on data analysis findings. The decision of Lombok NTB tourists to use halal cosmetics is, however, influenced positively by the benefits of the product, awareness, and brand image. Meanwhile, brand image is unable to mediate the relationship between product quality, benefits, and awareness of the choice to use halal cosmetics among Lombok NTB tourism.
Determinants of Halal Cosmetics Purchase Intention in Gen-Z: An Empirical Study in Java Island Muhammad Iqbal Mahdi; Ali Azhar, Jeihan; Imam Basri, Anindita
Journal of Islamic Economic Scholar Vol. 6 No. 1 (2025)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2025.6.1.12-28

Abstract

This study aims to analyze the influence of halal marketing, halal labeling, knowledge, brand image, and product quality on the interest in buying halal cosmetics in the Zilenial generation.The method used in this study is a quantitative survey approach through a questionnaire with a sample of 211 Gen-Z respondents who were selected by purposive sampling based on birth criteria between 1997-2012, domiciled on the island of Java and had bought halal cosmetic products. Data analysis was carried out using Structural Equation Modeling (SEM) technique. This study shows that halal marketing, halal labeling, halal knowledge, brand image, and product quality have a significant influence on buying interest. The implications of this research can be used by halal cosmetics industry players as a basis for formulating marketing strategies that are more effective and in accordance with the characteristics of Gen Z. By utilizing the right strategy, companies can help the country's economic growth.
Co-Authors Anindita Imam Basri Atkiyan, Fahrul Hudatil Ayu Wandirah Juansha, Andri Muhammad Iqbal Mahdi