Mursidah, Liqo’
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SUPERVISI KOLABORATIF DI PESANTREN: DARI HIERARKI KETAT MENUJU KETERBUKAAN DALAM KOMUNIKASI PENDIDIKAN Mubarok, Ikhsan; Mursidah, Liqo’; Rofiq, Ainur
As-Sulthan Journal of Education Vol. 1 No. 2 (2024): November
Publisher : As-Sulthan Journal of Education

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Abstract

The study entitled Collaborative Supervision in Islamic Boarding Schools: From Strict Hierarchy to Openness in Educational Communication explores the shift in supervision patterns in the Darul Qur'an Islamic Boarding School, North Kundur, from a fairly strict and closed hierarchical system to a more open collaborative approach in educational communication. The purpose of this study is to identify and analyze collaborative supervision models that can be applied in the Darul Qur'an Islamic Boarding School as an effort to increase the effectiveness of educational communication between the leaders of the Islamic boarding school and teachers/ustadz. This study uses a qualitative method by seeking sources from in-depth interviews and observations at the Darul Qur'an Islamic Boarding School, North Kundur to analyze the impact of collaborative supervision on the effectiveness of learning and relations between leaders and teachers/ustadz. The results of the study indicate that the implementation of collaborative supervision increases active participation and strengthens the relationship between the leaders of the Islamic boarding school and teachers/ustadz, as well as facilitating a more open exchange of ideas or opinions. The conclusion of this study is to emphasize the importance of renewal in the pattern of supervision of Islamic boarding schools with the aim of supporting a more inclusive, adaptive, and responsive learning environment to the needs of contemporary education.
Kontribusi Digital Marketing dalam Efektifitas Strategi Pemasaran Pendidikan Mubarok, Ikhsan; Mursidah, Liqo’; Rofiq, Ainur
An-Nahdloh: Journal of Education and Islamic Studies Vol. 1 No. 3 (2026): Mei 2026
Publisher : Magister Pendidikan Agama Islam (MPAI) Program Pascasarjana, Universitas Islam Raden Rahmat (UNIRA) Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58788/jeis.v1i3.109

Abstract

This study aims to analyze the contribution of digital marketing to the effectiveness of educational marketing strategies at Darul Qur'an Islamic Boarding School. The study uses a qualitative approach with a case study design. Data collection techniques include semi-structured interviews, participant observation, and documentation studies involving the head of public relations, social media administrators, registration staff, and prospective guardians of students. Data analysis was conducted through thematic analysis with the stages of coding, categorization, and drawing main themes. Data validity was strengthened through source and method triangulation, member checking, audit trails, and thick description presentation. The results showed that digital marketing was able to expand the reach of pesantren promotion, accelerate the decision-making process of prospective guardians, increase trust through two-way interaction, strengthen the professional image of the institution, and improve the efficiency of the registration administration. The contribution of this study lies in strengthening the empirical evidence of the role of digital marketing as an educational marketing strategy for pesantren that is adaptive to technological transformations and the needs of modern society.   Keywords: digital marketing, Islamic boarding schools, educational marketing, trust, guardians