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Analisis Tata Kelola Kelembagaan Ekonomi Desa (Studi Pada Usaha Mikro di Desa Banjarsari) Putri, Kinanti Prianggara; Septia, Resti; Algunadi, Muhammad; Maulana, Piki
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4698

Abstract

This study aims to examine the management of village economic institutions in supporting the development of micro-enterprises in Banjarsari Village. Village economic institutions play a crucial role in creating an ecosystem that supports the growth of micro-enterprises through various aspects, such as policies, access to capital, mentoring, and strengthening market networks. The research method used is a case study with a qualitative approach, which includes interviews, observations, and document analysis of micro-enterprise actors and relevant village officials. The findings reveal that the management of institutions in Banjarsari Village faces several challenges, such as a lack of coordination between related institutions, limited access to information for micro-enterprise actors, and a lack of ongoing training programs. Nevertheless, there is great potential to strengthen village institutions through optimizing the role of the Village-Owned Enterprise (BUMDes), enhancing human resource capacity, and collaborating with external parties. This study recommends improvements in institutional management to be more inclusive and transparent, aiming to increase the role of micro-enterprises in the village economy and ensure long-term sustainability and community welfare.
THE EFFECT OF CREATIVITY AND INNOVATION ON CUSTOMER SATISFACTION WITH THE SIANG HARI BANDUNG PROJECT Putra, Adriansyah Eka; Angraeni, Anisa Payar; Putri, Kinanti Prianggara; Pertami, Yuli Surya Fauzia
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.507

Abstract

This research aims to find out the relationship between creativity and innovation to customer satisfaction Siang Hari Project Bandung. This research uses quantitative research methods with an associative research approach. Sampling techniques using probability sampling techniques, namely simple random sampling with a sample of 90 people. Data analysis techniques using Statistical Pacakge for Social Science (SPSS)method. Based on the results of the study, found that: (1) Creativity positively affects consumer satisfaction with a regression value of 0.035 and a significance level of 0.082. (2) Innovation positively affects consumer satisfaction with a regression value of 0.003 and a significance level of 0.082 (3) creativity and innovation simultaneously positively affects customer satisfaction with a significance level of 0.000, smaller than < 0.05 and F value calculates 36.345 F value count > F table. Then from the data obtained, it was found that creativity was 82%, innovation and customer satisfaction were 81%, that is, the continuum line was in the good category. The magnitude of the contribution of the influence of creativity and innovation on consumer satisfaction is 45.5% and the remaining 54.5% is explained by other factors not examined. Then Ha is accepted, which means that creativity and innovation have a significant effect on customer satisfaction at the Bandung Afternoon Project. So it can be concluded the creativity and innovation have a significant and positive effect both partially and simultaneously on consumer satisfaction. The application of creativity and innovation based on the results of research has been implemented well, therefore it is expected that the Afternoon Project company remains aligned in implementing this creativity and innovation, and can even be continuously improved.